--- title: "UWS - Strategic Marketing Consultancy" ocid: "ocds-r6ebe6-0000702943" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000702943" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000702943.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000702943.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "UNIVERSITY OF THE WEST OF SCOTLAND" published: "2022-08-10" --- # UWS - Strategic Marketing Consultancy Buyer: UNIVERSITY OF THE WEST OF SCOTLAND Current stage: Award OCID: ocds-r6ebe6-0000702943 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000702943) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000702943.json) ## Summary The University of the West of Scotland has recently awarded a contract for "UWS - Strategic Marketing Consultancy" to SMRS Ltd. The procurement process was marked as complete under the limited procurement method, using an award procedure without prior publication of a call for competition. The project focused on understanding audience perceptions, drivers, and needs to improve future student experience and recruitment. The contract, worth £85,875, was signed on 7th August 2022. This tender presents an opportunity for specialised marketing consultancies with experience in the higher education sector. The University's decision to use a limited procurement method without prior publication was justified by the extreme urgency of the project, aimed at achieving targeted student numbers promptly. Businesses with expertise in bespoke marketing consultancy for universities and business schools could find this contract suitable for their growth and expansion. ## Notice The project is focussed on understanding audience's perceptions, drivers, needs and characteristics and will help the University improve the experience of future prospective students, whilst supporting recruitment needs. We require the assistance of a highly specialised supplier with unique skills and experience to complete the project. ### Lot Information Lot 1 The project is focussed on understanding audience's perceptions, drivers, needs and characteristics and will help the University improve the experience of future prospective students, whilst supporting recruitment needs. We require the assistance of a highly specialised supplier with unique skills and experience to complete the project. ### Procurement Information The supplier is strategic marketing consultancy and have specialised in the higher education market for over 20 years. With a team of 100+ employees, they work with over 70 universities and business schools in the UK and internationally to support highly bespoke marketing consultancy requirements for their clients. The structure and teams are set up for complex and time sensitive work in the HE sector. Tendering this work would miss the required timescales and potentially impact on UWS achieving targeted student numbers. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG456055 | | Notice type | PCS Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Award procedure without prior publication of a call for competition | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 10 Aug 2022 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 7 Aug 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £85,875 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF THE WEST OF SCOTLAND | | Locality | PAISLEY | | Post town | Paisley | | Postcode | PA1 2BE | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM3 West Central Scotland | | ITL 3 | TLM33 Inverclyde, East Renfrewshire, and Renfrewshire | | Local authority | Renfrewshire | | Electoral ward | Paisley Northwest | | Westminster constituency | Paisley and Renfrewshire South | | Delivery location | TLM83 Inverclyde, East Renfrewshire, and Renfrewshire | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | SMRS | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79413000 - Marketing management consultancy services ## Release History - 10 Aug 2022 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG456055 ## Documents - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG456055 UWS - Strategic Marketing Consultancy - The project is focussed on understanding audience's perceptions, drivers, needs and characteristics and will help the University improve the experience of future prospective students, whilst supporting recruitment needs. We require the assistance of a highly specialised supplier with unique skills and experience to complete the project. ## Notice URLs - http:// - http://www.uws.ac.uk - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000702943 - https://www.scotcourts.gov.uk/the-courts/court-locations/paisley-sheriff-court-and-justice-of-the-peace-court - https://www.smrs.co.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000702943. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000702943.json.