---
title: "Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose"
ocid: "ocds-r6ebe6-0000711842"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000711842"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000711842.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000711842.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "CROWN ESTATE SCOTLAND"
published: "2023-01-06"
---

# Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose

Buyer: CROWN ESTATE SCOTLAND  
Current stage: Award  
OCID: ocds-r6ebe6-0000711842

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## Summary

The Crown Estate Scotland is currently seeking Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose. The procurement process, initiated on October 31, 2022, is in the active stage. The specified industry category is services, and the procurement method is an open procedure. The buying organisation, Crown Estate Scotland, is based in Edinburgh, UK. The tender is for an initial one-year period with the possibility of two extensions of up to 12 months each, with a contract value of £150,000 GBP. The main tasks include creating and delivering a communications strategy, managing social media, organising events, and collaborating with local authorities.

This tender presents an opportunity for small and medium-sized businesses in the marketing and communications sector to participate in providing services to Crown Estate Scotland. The contract duration starts on January 16, 2023, subject to renewal based on performance and project requirements. Businesses proficient in media relations, social media management, event planning, and community engagement would be well-suited to compete for this opportunity. The tender period closes on December 2, 2022, so interested businesses should prepare their bids accordingly for this high-profile project.

## Notice

Crown Estate Scotland is seeking to procure the services of a consultant or agency (Marketing, Communications and Engagement consultancy firm) to deliver these objectives over an initial one-year period, with up to two optional extensions of up to 12 months each, based on a pro-rata equivalent of the rates submitted

### Lot Information

Lot 1

The provider will be asked to: - Meet with us to discuss the objectives and potential approaches, to ensure that a clear, shared vision is established at the outset of the project - Work with the established Montrose ZeroFour brand identity - Create and deliver a communications strategy to fulfil our objectives for the site, covering: - Refinement of key messages - Design and delivery of a multi-channel campaign to promote Montrose ZeroFour, which will include: - Media relations including releases (with an expectation of 6-12 per year) and dealing with reactive queries in liaison with the Crown Estate Scotland in-house team - Maintaining and developing the ZeroFour website (an Umbraco site) - Operating ZeroFour Social Media (see ITT) - Arranging and running events as required - Building and enhancing the reach of the development's Social Media - Creating and delivering social media content - Curating relevant social media content for resharing - Targeting promotions to critical stakeholders and influencers - Attracting new followers from those target groups, and encouraging their interaction with posts - Creation, management and delivery of regular (one newsletter, 6 or 8 week frequency) direct email updates - Collaboration with local authorities, including joint marketing activities - Assisting the project team with community engagement initiatives - Devising - Advertising - Creation of materials - Liaison with stakeholders - Handling of inbound queries from press, officials and the public, including: - Staffing of social media inboxes - Management of mailboxes - Creating and maintaining internal and external FAQs - Creating and maintaining stakeholder list tracking contact We anticipate an average resource requirement of 1.25 days per week to cover these items, with events billed separately, based on their individual requirements.

Options: The contract will run for an initial one-year period from 16 January 2023, with up to two optional extensions of up to 12 months each (based on a pro-rata equivalent of the submitted rates) at the sole discretion of Crown Estate Scotland and subject to satisfactory performance, available funding, strategic fit with the priorities of Crown Estate Scotland, and changing requirements of the ZeroFour project. After this time, a further procurement will be conducted to support our requirements over the longer term.

Renewal: Initial one-year period from 16 January 2023, with up to two optional extensions of up to 12 months each.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN468003 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jan 2023 |
| Submission deadline | 2 Dec 2022 |
| Future notice date | Not specified |
| Award date | 4 Jan 2023 |
| Contract period | Not specified |
| Recurrence | After the contract duration, if the services are still required, a further procurement will be conducted to support our requirements over the longer term and reflecting the changing nature of these requirements depending on the phase of the project. |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | £150,000 |
| Awards value | Not specified |
| Contracts value | £134,400 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CROWN ESTATE SCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH3 9GL |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | REPRESENT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 6 Jan 2023 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN468003
- 31 Oct 2022 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT462996

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT462996&idx=1
  31st October 2022 - Invitation to Tender
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT462996&idx=2
  31st October 2022 - Crown Estate Scotland Related Policies
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT462996&idx=3
  31st October 2022 - ZeroFour Site Information
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT462996
  Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose - Crown Estate Scotland is seeking to procure the services of a consultant or agency (Marketing, Communications and Engagement consultancy firm) to deliver these objectives over an initial one-year period, with up to two optional extensions of up to 12 months each, based on a pro-rata equivalent of the rates submitted
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN468003
  Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose - Crown Estate Scotland is seeking to procure the services of a consultant or agency (Marketing, Communications and Engagement consultancy firm) to deliver these objectives over an initial one-year period, with up to two optional extensions of up to 12 months each, based on a pro-rata equivalent of the rates submitted

## Notice URLs

- http://
- http://crownestatescotland.com/
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000711842
- https://www.publiccontractsscotland.gov.uk/
- https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000711842. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000711842.json.