---
title: "Spatial assessment and visitor flow analysis of visitor experience areas in the John Hope Gateway"
ocid: "ocds-r6ebe6-0000714963"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000714963"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000714963.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000714963.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDEN EDINBURGH"
published: "2023-01-18"
---

# Spatial assessment and visitor flow analysis of visitor experience areas in the John Hope Gateway

Buyer: ROYAL BOTANIC GARDEN EDINBURGH  
Current stage: Award  
OCID: ocds-r6ebe6-0000714963

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## Summary

The Royal Botanic Garden Edinburgh has awarded a contract to Mima Group Limited for a procurement tender titled "Spatial assessment and visitor flow analysis of visitor experience areas in the John Hope Gateway". The analysis aims to understand visitor movements, motivations, challenges, and potential improvements within the designated areas. The procurement method used was an open procedure in the services category. The contract was signed on 18th January 2023, and the contracting authority is based in Edinburgh, UK.

This tender presents an opportunity for businesses involved in spatial analysis and visitor flow management to compete for the contract. Particularly suited businesses include those with expertise in visitor behaviour analysis, space planning, and flow optimization. The procurement process involves robust observation and interaction with visitors, requiring contractors to understand visitor movements at different times and under various conditions. Suitable businesses should also ensure ethical research practices and comply with relevant legislation, regulations, and privacy requirements during the analysis.

## Notice

An analysis of visitor flow throughout the John Hope Gateway, to enable us to understand how visitors move around and through the centre, what motivates them, where the pinch points and challenges are and how visitor circulation might be improved Space planning and recommendations for improving visitor flow

### Lot Information

Lot 1

The successful contractor will carry out an analysis of visitor flow throughout the JHG. We want a better understanding of: How visitors behave in the JHG and why Which areas they visit and the dwell time at various locations How the entrances and exits are used and what visitors do on entering the JHG after visiting the Garden What the challenges for visitors are in terms of wayfinding Any other insights revealed by the process Contractors should also review the existing space for AV presentation and the existing temporary exhibition space and provide analysis of these spaces. Research should not include circulation within the classroom area or the shop, though it may include movement into and out of these areas. Scope This should: Involve both observation and interaction with visitors Take place at various times of day during the week and at weekends in order to robustly model typical visitor movements Involve various visitor groups with differing needs as appropriate, for example families/foreign tourists/local repeat visitors The process of analysis and information gathering will take place during winter months. However, we expect that the contractor will also consider and address the impact of peak numbers on visitor movements during the summer months as well as the impact of the weather on visitor behaviour. The contractor will need to establish an ethical approach to their research. This should include consideration around the legislation, regulations and individual interactions with visitors, privacy impact assessment and GDPR compliance as necessary.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN468920 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jan 2023 |
| Submission deadline | 13 Dec 2022 |
| Future notice date | Not specified |
| Award date | 18 Jan 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDEN EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH3 5LR |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Inverleith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MIMA GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 18 Jan 2023 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN468920
- 29 Nov 2022 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV465434

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV465434&idx=4
  7th December 2022 - Q&A Photos
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV465434&idx=3
  7th December 2022 - Q&A
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV465434&idx=1
  29th November 2022 - RBGE 2022 72 JHG Visitor Flow and Spatial assessment ITT
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV465434&idx=2
  29th November 2022 - RBGE 2022-72 JHG Visit Flow and Spatial Assessment Final Price v1
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV465434
  Spatial assessment and visitor flow analysis of visitor experience areas in the John Hope Gateway - An analysis of visitor flow throughout the John Hope Gateway, to enable us to understand how visitors move around and through the centre, what motivates them, where the pinch points and challenges are and how visitor circulation might be improved Space planning and recommendations for improving visitor flow
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN468920
  Spatial assessment and visitor flow analysis of visitor experience areas in the John Hope Gateway - An analysis of visitor flow throughout the John Hope Gateway, to enable us to understand how visitors move around and through the centre, what motivates them, where the pinch points and challenges are and how visitor circulation might be improved Space planning and recommendations for improving visitor flow

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.rbge.org.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000714963
- https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000714963. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000714963.json.