---
title: "MT1015 Student Recruitment Campaign"
ocid: "ocds-r6ebe6-0000715558"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000715558"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000715558.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000715558.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF EDINBURGH"
published: "2022-12-02"
---

# MT1015 Student Recruitment Campaign

Buyer: UNIVERSITY OF EDINBURGH  
Current stage: Award  
OCID: ocds-r6ebe6-0000715558

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000715558.json)

## Summary

The University of Edinburgh has awarded a contract for the "MT1015 Student Recruitment Campaign" to The Gate Worldwide. The procurement process, initiated as a tender, is now complete. The campaign involves developing a new 3-year corporate student recruitment strategy. The University's address is Charles Stewart House, 9-16 Chambers Street, Edinburgh, UKM75, EH1 1HT. The procurement method used was an open procedure under the services category. The contract, valued at £120,000 GBP, was signed on December 1, 2022.

This tender for the student recruitment campaign offers business growth opportunities for agencies specialising in marketing services, particularly those with experience in student recruitment strategies. Businesses with expertise in corporate and local marketing, brand positioning, and sustainable campaign execution would be well-suited to compete for this contract. The University of Edinburgh's emphasis on strategic marketing activities and enhancing the student experience presents an attractive opportunity for agencies looking to expand their portfolio in the education sector.

## Notice

The University of Edinburgh appointing and agency partner to work with us on the development of a new 3-year corporate student recruitment campaign.

### Lot Information

Lot 1

FA new visual approach for its student recruitment activities from 2024. This new campaign should reinforce the brand values adopted in the University's Strategy 2030 plan and position us as a destination of choice in the minds of potential applicants and their influencers. Build a strategic approach to corporate and local marketing activities (inc. communication cascades) and enhance the prospective student experience from awareness/discovery to matriculation/registration consistent across all touchpoints Make sustainable choices for campaign executions (print/merchandise) and take sustainability into account for campaign messaging and ensure that the campaign resonated with all audiences

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC465848 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Dec 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 1 Dec 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £120,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH1 1HT |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE GATE WORLDWIDE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 2 Dec 2022 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC465848

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC465848
  MT1015 Student Recruitment Campaign - The University of Edinburgh appointing and agency partner to work with us on the development of a new 3-year corporate student recruitment campaign.

## Notice URLs

- http://
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000715558
- https://www.ed.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000715558. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000715558.json.