---
title: "Communications Framework (Creative, Design, Digital, PR, Print, Media Monitoring, Communication Support)"
ocid: "ocds-r6ebe6-0000716948"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000716948"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000716948.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000716948.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "ZERO WASTE SCOTLAND LTD"
published: "2023-05-30"
---

# Communications Framework (Creative, Design, Digital, PR, Print, Media Monitoring, Communication Support)

Buyer: ZERO WASTE SCOTLAND LTD  
Current stage: Award  
OCID: ocds-r6ebe6-0000716948

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## Summary

The public procurement contracting process involves Zero Waste Scotland Ltd as the buying organisation. The procurement relates to a Communications Framework for creative, design, digital, PR, print, and media monitoring services to support Zero Waste Scotland's work and partner local authorities. This Framework replaces expiring contracts and is currently in the award stage, with a value of GBP 9,000,000. The location of the buying organisation is Stirling, UK. The procurement method is an open procedure, and key deadlines are noted, such as the contract award date of 12th May 2023.

This tender offers business growth opportunities for companies specializing in communications, creative services, digital marketing, public relations, and print services. Businesses that can provide high-quality media monitoring, digital content creation, public relations support, and strategic communications solutions would be well-suited to compete for the various lots under this Framework Agreement. The procurement aims to encourage engagement in circular economy practices and sustainable waste management in Scotland.

## Notice

Zero Waste Scotland required the service provision of a Communications Framework which included the following services: creative, design, digital, public relations, print, media monitoring to support Zero Waste Scotlands work and also specific communications support for our partner local authorities. This Framework will replace a number of contracts that are currently coming to an end.

### Lot Information

Digital Marketing Services

Zero Waste Scotland required a single Supplier to provide Digital Marketing Services, to support our work in encouraging citizens and businesses to move to a circular economy, to support our in-house team, both strategically and tactically, and to support outstanding campaigns that engage and motivate our key audiences and ensure a best-in-class experience for our users. Digital marketing services will be required to support our in-house team in developing and implementing campaigns and BAU digital activity. The agency will act as an extension of the Digital team, providing day-to-day advice and support on a range of activities, such as: *Messaging development for digital campaigns *Research to support digital marketing activities *Digital content creation e.g. animations, video, web content *Digital media buying *Digital marketing support *Social media strategy and management *Digital strategy *SEO services *Paid advertising support *Measurement and evaluation, including automated reports and dashboards. We required 1 Supplier per Lot under this Framework Agreement

Renewal: 2 x 12 month extensions

Digital & Web Development Services

Zero Waste Scotland required a single Supplier to provide services for the ongoing maintenance and development of Zero Waste Scotland's new website infrastructure, ensuring the site remains effective, secure and continues to evolve and meet our needs as we lead Scotland to use products and materials responsibly. Zero Waste Scotland has recently undertaken a large digital communications transformation project and will soon be working within a new single website, built within an innovative Headless Content Management framework. The website will be hosted within a new, high-performance, modular cloud hosting environment.. We required 1 Supplier per Lot under this Framework Agreement

Renewal: 2 x 12 month extensions

Public Relations Services

Zero Waste Scotland required a single Supplier to provide Public Relations Services to support our in-house team to support us with our longer-term ambitions, and implementing a range of specific communications campaigns that engage and motivate our key audiences. These services will contribute towards Zero Waste Scotland wider Communications Team objectives by: *Enhancing the reputation and credibility of Zero Waste Scotland as a corporate brand and, by extension, its sub-brands *Effective distribution of our news and high-profile communications through close alignment with key stakeholders, facilitated by centrally-organized communications management *Building our reputation internationally, leading to recognized expertise in our areas of work. *Positioning Zero Waste Scotland as influencers on key issues. By doing this effectively at a corporate level, we will increase our success rate, as we are seen as leaders and experts in the field.. We required 1 Supplier per Lot for this Framework Agreement

Renewal: 2 x 12 month extensions

Media Monitoring

Zero Waste Scotland required a single Supplier to provide a quick, accurate and responsive corporate media monitoring and analysis service which identifies and supplies relevant media coverage list and full cuttings from mainstream and specialist trade media across the UK and Scotland. The main focus shall be on Scottish titles at both a national and local level and there may also be a future need to request international coverage. Zero Waste Scotland require a service which provides daily updates and full cuttings from a comprehensive range of print, digital and broadcast platforms and titles, all collated and presented in a way that is quick and easy for the users to view, while at the same time offering appropriate password and security controls aand full compliance with Newspaper Licensing Agency (NLA) and Copyright Licensing Agency (CLA) requirements as relevant.. We required 1 Supplier Per lot for this Framework Agreement

Renewal: 2 x 12 month extensions

Creative Services ( Large)

Zero Waste Scotland required a single Supplier to support our work in encouraging citizens and businesses to move to a circular economy, to support our in-house team, both strategically and tactically, to deliver outstanding medium to large campaigns that engage and motivate our key audiences. Zero Waste Scotland's Communications Team is responsible for all corporate and programme specific activities across the organization and is looking for a Single Supplier to provide a range of services including: *research *strategic planning *concept creation *creative development *art direction *asset creation *digital services *copywriting *photographyand video *Management of media planning and buying is also required, though this can be done in conjunction with a sub-contractor. Key priorities for Zero Waste Scotland that we will require support to deliver include mainstreaming the concept of the circular economy as a key way to meet Scotland's climate goals, reducing Scotland's material use across key sectors including the built environment and bioeconomy, and encouraging citizen behaviour change around ending single use and reducing, reusing and recycling as much as possible.. We required 1 Supplier per Lot for this Framework Agreement

Renewal: 2 x 12 month extensions

Creative Services (Small)

Zero Waste Scotland required a single Supplier to support our work in encouraging citizens and businesses to move to a circular economy, to support our in-house team, both strategically and tactically, to deliver outstanding small to medium campaigns that engage and motivate our key audiences. Zero Waste Scotland's Communications Team is responsible for all corporate and programme specific activities across the organisation and is looking for a Single Supplier to provide a range of services including : *research *strategic planning *concept creation *creative development *art direction *asset creation *digital services *copywriting *photographyand video *Management of media planning and buying is also required, though this can be done in conjunction with a sub-contractor. Key priorities for Zero Waste Scotland that we will require support to deliver include mainstreaming the concept of the circular economy as a key way to meet Scotland's climate goals, reducing Scotland's material use across key sectors including the built environment and bioeconomy, and encouraging citizen behaviour change around ending single use and reducing, reusing and recycling as much as possible.. We required 1 Supplier per Lot for this Framework Agreement

Renewal: 2 x 12 month extensions

Creative Services Food

The Scottish Government has identified the tackling of food waste as a key priority for action and established the landmark national target of reducing Scotland's food waste by 33% by 2025 Therefore Zero Waste Scotland required a single Supplier to provide specialist public relations support to work closely with us to develop an over-arching plan for public relations activities and deliver a series of creative, persuasive, dynamic and high-impact food and drink waste campaigns, including content creation as necessary. Services will include; high quality media materials, planning, identification of target audience, internal communications support, creative approach including digital content creation, media training, project delivery, photography, events and exhibition support and evaluation of creative and dynamic public relations, media initiatives, social media management, stakeholder communication engagement and support and other related communications activity.. We required 1 supplier per Lot for this Framework Agreement

Renewal: 2 x 12 month extensions

Communication - Local Authorities & ad hoc support

Zero Waste Scotland required a single Supplier to provide strategic communications and support services for the development of a communications strategy and associated campaign collateral to assist Scottish local authorities undertaking a major change of their kerbside collection service. There will be a predominant focus on Scottish Local Authorities, however Communications and support services may also include communication support to businesses , third sector organisations and Zero Waste Scotland itself. Zero Waste Scotland will offer specialist support to Local Authorities for a variety of support needs including but not exclusive to, planning, co-ordination and delivery of a communications strategy for implementing a major service change, including the development of relevant supporting collateral. These services will be in relation to Service Change at both kerbside and communal level, modification or new household waste recycling centres, campaigns to help increase household recycling and participation rates, or to reduce recycling contamination. Support is offered to assist the development of consistent and effective communications designed to strategically motivate, inform and engage householders and internal audiences. It is anticipated that this specialist support will be made available for up to ten local authorities/organisations per year however there maybe occasions when this number is exceeded.. We required 1 Supplier per Lot for this Framework Agreement

Renewal: 2 x 12 month extensions

Print and Distribution Services

Zero Waste Scotland required a single Supplier to provide a "print on demand" service for the production of printed materials and for the safe and secure and trackable distribution of those materials to a stated location or locations thereafter and set up of some event materials. Zero Waste Scotland required a range of print requirements from this service, including but not limited to : *Litho and digital outputs of Brochures, flyers, postcards, posters *Business cards *Bound documents, reports, case studies *Magazines, newsletters *Forms, certificates *Exhibition displays of Banners *Artwork *Signs, Boards, Stands *Promotional goods o Good to Go food boxes *Branded merchandise, e.g. food bag clips, measuring jugs, etc. *Bespoke service if required. We required 1 Supplier per Lot for this Framework Agreement

Renewal: 2 x 12 month extensions

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY479704 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 May 2023 |
| Submission deadline | 6 Feb 2023 |
| Future notice date | Not specified |
| Award date | 12 May 2023 |
| Contract period | 1 Apr 2023 - 31 Mar 2025 |
| Recurrence | 01.04.2027 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £9,000,000 |
| Lots value | £8,650,000 |
| Awards value | Not specified |
| Contracts value | £5,550,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ZERO WASTE SCOTLAND LTD |
| Locality | STIRLING |
| Post town | Falkirk and Stirling |
| Postcode | FK8 1QZ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM0 Eastern Scotland |
| ITL 3 | TLM02 Perth and Kinross, and Stirling |
| Local authority | Stirling |
| Electoral ward | Stirling North |
| Westminster constituency | Stirling and Strathallan |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 7 |
| Supplier names | FRAME PR; LUX; NICKI SOUTER ASSOCIATES; ONCLUSIVE; POTTS PRINT; STAND; THE UNION ADVERTISING AGENCY |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 90 - Sewage, refuse, cleaning and environmental services

### Codes

- 22000000 - Printed matter and related products
- 22100000 - Printed books, brochures and leaflets
- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 72224000 - Project management consultancy services
- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
- 79415200 - Design consultancy services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
- 79800000 - Printing and related services
- 79810000 - Printing services
- 79811000 - Digital printing services
- 79821000 - Print finishing services
- 79823000 - Printing and delivery services
- 79824000 - Printing and distribution services
- 79900000 - Miscellaneous business and business-related services
- 79933000 - Design support services
- 90500000 - Refuse and waste related services
- 90713000 - Environmental issues consultancy services

## Release History

- 30 May 2023 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY479704
- 21 Dec 2022 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC467550

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC467550
  Communications Framework (Creative, Design, Digital, PR, Print, Media Monitoring, Communication Support) - Zero Waste Scotland required the service provision of a Communications Framework which will including the following services: creative, design, digital, public relations, print, media monitoring to support our work and also specific communications support for our partner local authorities. This Framework will replace a number of contracts that are currently coming to an end.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY479704
  Communications Framework (Creative, Design, Digital, PR, Print, Media Monitoring, Communication Support) - Zero Waste Scotland required the service provision of a Communications Framework which included the following services: creative, design, digital, public relations, print, media monitoring to support Zero Waste Scotlands work and also specific communications support for our partner local authorities. This Framework will replace a number of contracts that are currently coming to an end.

## Notice URLs

- http://
- http://www.zerowastescotland.org.uk/
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000716948
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000716948. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000716948.json.