--- title: "Social Media Listening Tool" ocid: "ocds-r6ebe6-0000720467" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000720467" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000720467.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000720467.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "VISITSCOTLAND" published: "2023-04-10" --- # Social Media Listening Tool Buyer: VISITSCOTLAND Current stage: Award OCID: ocds-r6ebe6-0000720467 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000720467) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000720467.json) ## Summary VisitScotland has awarded a contract for the provision of a Social Media Listening Tool to Brandwatch after completing the procurement process. The contract, valued at £120,000 GBP, was signed on 29th March 2023. The procurement stage was an open procedure, and the contract falls under the services category. The procurement opportunity was based in Edinburgh, UKM75 region, with Ocean Point One being the buying organisation. The deadline for bids was on 23rd February 2023. This tender for a Social Media Listening Tool by VisitScotland presents an opportunity for businesses specialising in marketing and tourism services, particularly those with expertise in social media analysis and interpretation. Suppliers who can offer innovative solutions in social listening, data analysis, and actionable insights are well-suited to compete in this procurement process. The contract offers a chance for business growth through providing services to support VisitScotland in their marketing and tourism strategies. ## Notice VisitScotland has appointed a supplier to help us gather, analyse and interpret data from Social Media to provide actionable insights. ### Lot Information Lot 1 VisitScotland has appointed to help us gather, analyse and interpret data from Social Media to provide actionable insights. Renewal: up to 2 x 12 months ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR475857 | | Notice type | PCS Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 10 Apr 2023 | | Submission deadline | 23 Feb 2023 | | Future notice date | Not specified | | Award date | 29 Mar 2023 | | Contract period | Not specified | | Recurrence | 36 months | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £120,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | VISITSCOTLAND | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH6 6JH | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | Leith | | Westminster constituency | Edinburgh North and Leith | | Delivery location | TLM Scotland | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | BRANDWATCH | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72212900 - Miscellaneous software development services and computer systems ## Release History - 10 Apr 2023 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR475857 - 26 Jan 2023 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN469631 ## Documents - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN469631&idx=8 10th February 2023 - Clarification Notice - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN469631&idx=1 26th January 2023 - ITT - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN469631&idx=2 26th January 2023 - SoR - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN469631&idx=3 26th January 2023 - SPD - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN469631&idx=4 26th January 2023 - Pricing - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN469631&idx=5 26th January 2023 - Data Protection - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN469631&idx=6 26th January 2023 - Cloud Assessment - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN469631&idx=7 26th January 2023 - T&Cs - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN469631 Social Media Listening Tool - VisitScotland like to enlist the help of a partner with experience and expertise in social listening, to help us gather, analyse and interpret data to provide actionable insights. The proposals from suppliers responding to this tender should explicitly explain how they will meet the requirements through the capabilities of their products and service. - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR475857 Social Media Listening Tool - VisitScotland has appointed a supplier to help us gather, analyse and interpret data from Social Media to provide actionable insights. ## Notice URLs - http:// - http://www.publiccontractsscotland.gov.uk - http://www.visitscotland.org - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000720467 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000720467. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000720467.json.