---
title: "Award of P19-164 mini comp under Scottish Government for the Provision of Media Planning, Buying"
ocid: "ocds-r6ebe6-0000721964"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000721964"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000721964.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000721964.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "SKILLS DEVELOPMENT SCOTLAND CO. LIMITED"
published: "2023-02-13"
---

# Award of P19-164 mini comp under Scottish Government for the Provision of Media Planning, Buying

Buyer: SKILLS DEVELOPMENT SCOTLAND CO. LIMITED  
Current stage: Award  
OCID: ocds-r6ebe6-0000721964

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000721964.json)

## Summary

The public procurement contracting process involves an award made by Skills Development Scotland Co. Limited for the Provision of Media Planning and Buying services under the Scottish Government framework. The title of the award is "Award of P19-164 mini comp under Scottish Government for the Provision of Media Planning, Buying". The procurement falls under the services category and was conducted through an open procedure. The location is specified as the UK, with the main buying organization located in Glasgow. The procurement stage is marked as "Award", and the key date for this process is the award date on November 11th, 2020.

This tender presents business growth opportunities for companies providing media planning and buying services. Businesses that specialise in audience reach, awareness campaigns, and driving audience engagement through media channels would be well-suited to compete for this contract. Skills Development Scotland Co. Limited, the buying organisation, seeks to collaborate with agencies adept at developing media campaigns and targeting diverse audiences for maximum impact and cross-selling potential. The awarded contract amount was 2,000,000 GBP, indicating the scale and potential scope of this opportunity for interested businesses.

## Notice

SDS requires media buying services across our range of products and services, nationally and regionally, to help us achieve the following objectives: - Audience reach - to access our audiences with key campaigns through relevant media channels, based on channel insight and audience profiling - Awareness - to inform new and relevant audiences of our products and services; and maximise the cross-sell potential of existing customers - Conversion to action - to drive audience engagement with our products and services, drive qualified leads, and potentially support customer loyalty and ambassadorship programmes. As part of our ongoing activity we may be required to work closely with other public sector agencies to deliver joint campaigns. The specific aims and objectives of these campaigns will vary but it is expected that the appointed agency would be involved in the development of media campaigns if Skills Development Scotland was campaign lead

### Lot Information

Lot 1

SDS requires media buying services across our range of products and services, nationally and regionally, to help us achieve the following objectives: - Audience reach - to access our audiences with key campaigns through relevant media channels, based on channel insight and audience profiling - Awareness - to inform new and relevant audiences of our products and services; and maximise the cross-sell potential of existing customers - Conversion to action - to drive audience engagement with our products and services, drive qualified leads, and potentially support customer loyalty and ambassadorship programmes. As part of our ongoing activity we may be required to work closely with other public sector agencies to deliver joint campaigns. The specific aims and objectives of these campaigns will vary but it is expected that the appointed agency would be involved in the development of media campaigns if Skills Development Scotland was campaign lead

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB471083 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Feb 2023 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 11 Nov 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £2,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SKILLS DEVELOPMENT SCOTLAND CO. LIMITED |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G2 1DY |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow East |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | REPUBLIC OF MEDIA |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72212500 - Communication and multimedia software development services

## Release History

- 13 Feb 2023 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB471083

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB471083
  Award of P19-164 mini comp under Scottish Government for the Provision of Media Planning, Buying - SDS requires media buying services across our range of products and services, nationally and regionally, to help us achieve the following objectives: - Audience reach - to access our audiences with key campaigns through relevant media channels, based on channel insight and audience profiling - Awareness - to inform new and relevant audiences of our products and services; and maximise the cross-sell potential of existing customers - Conversion to action - to drive audience engagement with our products and services, drive qualified leads, and potentially support customer loyalty and ambassadorship programmes. As part of our ongoing activity we may be required to work closely with other public sector agencies to deliver joint campaigns. The specific aims and objectives of these campaigns will vary but it is expected that the appointed agency would be involved in the development of media campaigns if Skills Development Scotland was campaign lead

## Notice URLs

- http://
- http://www.skillsdevelopmentscotland.co.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000721964

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000721964. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000721964.json.