---
title: "To provide paid social, paid search and Google advertising services."
ocid: "ocds-r6ebe6-0000723883"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000723883"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000723883.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000723883.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDEN EDINBURGH"
published: "2023-05-18"
---

# To provide paid social, paid search and Google advertising services.

Buyer: ROYAL BOTANIC GARDEN EDINBURGH  
Current stage: Award  
OCID: ocds-r6ebe6-0000723883

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## Summary

The Royal Botanic Garden Edinburgh has awarded a contract for paid social, paid search, and Google advertising services. The procurement process was completed on May 18, 2023. The Royal Botanic Garden Edinburgh, located in Edinburgh, UK, in the education sector, awarded the contract to Frame, an SME based in Glasgow.

This tender offers opportunities for businesses experienced in implementing effective paid social media campaigns and managing Google Ad Grants. Businesses with a focus on charitable organisations in the environmental sector, with knowledge of climate crisis and biodiversity loss, are well-suited to compete. The tender, which was in an open procurement stage, aimed to enhance the buyer's UK profile and social media presence, focusing on income-generating activities like promoting online shops, educational courses, weddings, and membership appeals.

## Notice

We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display)

### Lot Information

Lot 1

We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display) *RBGE is a Scottish charity and NDPB and benefits from a Google Ad Grant of free PPC advertising to the value of up to USD 10,000 dollars per month, which currently is optimised (ie, reaching in the range of that value on a monthly basis). Our campaigns across the year are likely to be tactical with a focus on income-generating activities undertaken by the Garden including promotion of the following: The Botanics Shop (online at rbgeshop.org) Educational courses Weddings (promoting the Garden as a venue and place to propose) Membership, Campaign Appeals and Legacy giving The Gateway and The Terrace cafes and restaurants (plus catering offers such as Afternoon Tea) Visits to our Regional Gardens Benmore, Dawyck and Logan The successful bidder will have extensive experience of implementing effective paid social media campaigns for their clients and will be able to demonstrate tangible results and ROI. Experience of managing paid social and paid search advertising campaigns is essentially along with demonstrable experience of managing Google Ad Grants for their clients. In addition, experience of working for a charitable organisation in the environmental sector is desirable along with a knowledge or understanding of the twin global challenges of the climate crisis and biodiversity loss (mission critical for RBGE).

Renewal: Additional 12 Months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY478756 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 May 2023 |
| Submission deadline | 20 Mar 2023 |
| Future notice date | Not specified |
| Award date | 18 May 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDEN EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH3 5LR |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Inverleith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FRAME |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 18 May 2023 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY478756
- 27 Feb 2023 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB472269

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB472269&idx=3
  8th March 2023 - Q&A Current Google Outcomes
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB472269&idx=1
  27th February 2023 - RBGE 2022 77 Paid Social Paid Search and Google Advertising - Price
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=FEB472269&idx=2
  27th February 2023 - RBGE 2022 77 Paid Social Paid Search and Google Advertising - ITT
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB472269
  To provide paid social, paid search and Google advertising services. - We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display)
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY478756
  To provide paid social, paid search and Google advertising services. - We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display)

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.rbge.org.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000723883

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000723883. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000723883.json.