--- title: "PR Support for Destination Edinburgh's Marketing and Promotions Activity" ocid: "ocds-r6ebe6-0000729255" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000729255" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000729255.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000729255.json" source: "Public Contracts Scotland" current_stage: "Planning" buyer: "THE CITY OF EDINBURGH COUNCIL" published: "2023-04-17" --- # PR Support for Destination Edinburgh's Marketing and Promotions Activity Buyer: THE CITY OF EDINBURGH COUNCIL Current stage: Planning OCID: ocds-r6ebe6-0000729255 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000729255) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000729255.json) ## Summary The City of Edinburgh Council is planning a procurement process for PR Support for Destination Edinburgh's Marketing and Promotions Activity. This opportunity falls under the services category and aims to grow awareness of Resident Rewards Edinburgh and Leisure Tourism Proposition campaigns. The Council is seeking a knowledgeable PR agency to develop PR plans with corporate communications support, potentially extending the contract for up to four years. Interested parties are encouraged to complete a questionnaire by May 5, 2023. This tender from The City of Edinburgh Council presents an opportunity for PR agencies well-versed in tourism and media relations to showcase their expertise. With an estimated contract value of up to £300,000 over four years, businesses with experience in consumer PR planning, activation, monitoring, and reporting are well-suited to compete. Understanding the Edinburgh visitor and resident offer, maintaining media relationships, and aligning with the Council's objectives are key to succeeding in this procurement process. ## Notice Forever Edinburgh is The Official Visitor Guide to Edinburgh, promoting Edinburgh and providing inspiration and useful planning information to prospective inbound leisure visitors and residents. The City of Edinburgh Council (the Council) requires a knowledgeable and experienced PR agency (Provider) to support Forever Edinburgh activities for the two initial campaigns and any future campaigns over the next two years with the option to extend for a further two 12-month periods undertaken at the sole discretion of the Council. The Provider will be required to deliver and develop complementary PR plans with corporate communication support for Forever Edinburgh's two initial destination-led campaigns; (1) Resident Rewards Edinburgh and (2) Leisure Tourism Proposition. However, over the life of this Contract, other campaigns may be identified. Note: by submitting your interest you are agreeing to further engagement with the Council. This PIN is for market research purposes only, to determine if there are organisations with the capacity and capability to provide the Service. The Council may decide to competitively tender this opportunity in the future. ### Lot Information Lot 1 The Council requires a Contract for PR support for Forever Edinburgh activity in delivering complementary consumer PR campaign plans to grow awareness of the Resident Rewards Edinburgh initiative among residents, ensuring every resident within the city is aware of the initiative and know how to participate in it and the development of a new Leisure Tourism Proposition. The activity enables the city to maintain daily interactions and target specific audiences and segments that have the highest propensity to travel and from the higher visitor-value markets. The two initial campaigns include: 1. Resident Rewards Edinburgh - an expansion of the current Resident Rewards Edinburgh initiative, which currently provides residents an exclusive high-value monthly 'Reward' to hospitality, cultural and leisure businesses in the city. 2. Leisure Tourism Proposition - a new two-year domestic leisure tourism campaign aimed at target segments in the UK. As the two campaigns have different target audiences, the Provider should have a strong understanding and awareness of the Edinburgh visitor and resident offer; know what is happening in Edinburgh at every moment in time; understand and have experience of working with the tourism sector; have relationships with tourism businesses in the city and with both local Edinburgh media outlets and national gold and silver tier media titles and lifestyle publications. The main objectives for the two initial campaigns are detailed below, however, over the life of this Contract, other objectives and campaigns may be identified: - A well-researched and thought-out consumer PR plan for both campaigns that include a timeline; - Activation cost breakdown; - Reporting and monitoring cost; and - Proposed deliverables (number of titles, number of unique stories, shortlist of target media titles with rationale, number of newsworthy activity spikes, readership reach and new consumer data leads captured, as well as other potential outputs that best align with the proposed PR ideas). The Contract value is estimated to be up to a value of 300,000 GBP over the four-year period, this is subject to external funding and therefore there is no guarantee to the number of campaigns over the Contract period. The PIN is being used by the Council to understand the current marketplace and options available.. The Specification for this requirement is still under development. The Council is seeking feedback and would be grateful if interested parties can complete the accompanying short questionnaire. Please complete the attached questionnaire, returning it to the email address provided by Friday 5 May 2023. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR476409 | | Notice type | OJEU - F1 - Prior Information Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 17 Apr 2023 | | Submission deadline | Not specified | | Future notice date | 1 Jun 2023 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE CITY OF EDINBURGH COUNCIL | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH8 8BG | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | City Centre | | Westminster constituency | Edinburgh East and Musselburgh | | Delivery location | TLM75 City of Edinburgh | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services - 79416200 - Public relations consultancy services ## Release History - 17 Apr 2023 at 00:00 - Planning - OJEU - F1 - Prior Information Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR476409 ## Documents - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR476409&idx=1 17th April 2023 - CT2942 PIN Questionnaire - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR476409 PR Support for Destination Edinburgh's Marketing and Promotions Activity - Forever Edinburgh is The Official Visitor Guide to Edinburgh, promoting Edinburgh and providing inspiration and useful planning information to prospective inbound leisure visitors and residents. The City of Edinburgh Council (the Council) requires a knowledgeable and experienced PR agency (Provider) to support Forever Edinburgh activities for the two initial campaigns and any future campaigns over the next two years with the option to extend for a further two 12-month periods undertaken at the sole discretion of the Council. The Provider will be required to deliver and develop complementary PR plans with corporate communication support for Forever Edinburgh's two initial destination-led campaigns; (1) Resident Rewards Edinburgh and (2) Leisure Tourism Proposition. However, over the life of this Contract, other campaigns may be identified. Note: by submitting your interest you are agreeing to further engagement with the Council. This PIN is for market research purposes only, to determine if there are organisations with the capacity and capability to provide the Service. The Council may decide to competitively tender this opportunity in the future. ## Notice URLs - http:// - http://www.edinburgh.gov.uk - http://www.publiccontractsscotland.gov.uk - http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=729255 - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000729255 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000729255. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000729255.json.