---
title: "Brand Identity"
ocid: "ocds-r6ebe6-0000732531"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000732531"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000732531.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000732531.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDEN EDINBURGH"
published: "2023-10-17"
---

# Brand Identity

Buyer: ROYAL BOTANIC GARDEN EDINBURGH  
Current stage: Award  
OCID: ocds-r6ebe6-0000732531

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000732531)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000732531.json)

## Summary

The Royal Botanic Garden Edinburgh has completed a procurement process for a "Brand Identity" project. The buying organization, Royal Botanic Garden Edinburgh, sought a design agency to refresh its brand to align with its corporate and strategic goals. This project falls under the services category and was awarded to Johnson Banks Design Ltd after receiving 25 bids. The contract was signed on October 16, 2023, with a value between £37,000 and £58,000.

This tender opportunity for the "Brand Identity" project by the Royal Botanic Garden Edinburgh can create growth opportunities for design agencies and creative firms specializing in brand identity development. Businesses with experience in executing strategic brand refresh projects across sectors such as science, education, horticulture, and tourism would be well-suited to compete. The procurement method was "open procedure," and the project provided an opportunity for SMEs to participate, with the contract awarded to a small to medium-sized enterprise.

## Notice

The Royal Botanic Garden Edinburgh is seeking a design agency to undertake a refresh of its brand. The organisation has a strong global reputation, as one of the world's leading botanical gardens and its brand is trusted and well-known in science, education, horticultural and tourism sectors. Following the development of our new Corporate and Science & Biodiversity Strategies and a new brand strategy (revised vision, mission, values and brand proposition), it's time to develop an equally confident, relevant and global brand. We need a brand which brings the strategy to life for all our audiences and helps us communicate clearly who we are and what we stand for.

### Lot Information

Lot 1

The Royal Botanic Garden Edinburgh is looking for a design agency who will work with the organisation to develop a refreshed brand identity which engages audiences with our vision and mission; communicates the relevance of our scientific and horticultural work; makes a compelling case for support and helps us realise commercial opportunities. We need a design partner who will help us translate our ambitions into a clear verbal and visual identity. Our brand must work across all 4 gardens and our digital platforms. It needs to accommodate the breadth of work we do. We want our brand to be instantly recognisable to communicate our ambition and currency and inspire engagement and collaboration. We need audiences to understand we are a globally significant organisation and a world-class visitor attraction and our brand should be a powerful tool to support fundraising in order to galvanise support for our ambitious strategy from individuals and corporate partners.

Renewal: 1 Year

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT490603 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Oct 2023 |
| Submission deadline | 14 Aug 2023 |
| Future notice date | 17 Jul 2023 |
| Award date | 16 Oct 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDEN EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH3 5LR |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Inverleith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | JOHNSON BANKS DESIGN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 17 Oct 2023 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT490603
- 24 Jul 2023 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL484364
- 19 May 2023 at 00:00 - Planning - PCS Notice - Website Prior Information Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY478860

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL484364&idx=5
  4th August 2023 - Q&A Brand Tender. 03/08/2023
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL484364&idx=8
  4th August 2023 - Q&A Brand Tender. Update file with on additional Q&A Added.
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL484364&idx=7
  4th August 2023 - RBGE Current Branding Guide
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL484364&idx=6
  3rd August 2023 - RBGE-EdinburghBiomes2-Guidelines-2018
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL484364&idx=3
  24th July 2023 - science-and-biodiversity-strategy-2021-2030
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL484364&idx=4
  24th July 2023 - strategy-for-the-royal-botanic-garden-edinburgh-2021-2026
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL484364&idx=1
  24th July 2023 - RBGE-2023 501 Brand Identify Final
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL484364&idx=2
  24th July 2023 - RBGE 2023 501 Brand Identity Price - Final
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY478860
  Strategic and creative refresh of its brand identity - The Royal Botanic Garden Edinburgh (RBGE) is seeking a design agency to undertake a creative refresh of its brand identity. RBGE is the guardian of one of the world's most significant plant science and horticultural resources.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL484364
  Brand Identity - The Royal Botanic Garden Edinburgh is seeking a design agency to undertake a refresh of its brand. The organisation has a strong global reputation, as one of the world's leading botanical gardens and its brand is trusted and well-known in science, education, horticultural and tourism sectors. Following the development of our new Corporate and Science & Biodiversity Strategies and a new brand strategy (revised vision, mission, values and brand proposition), it's time to develop an equally confident, relevant and global brand. We need a brand which brings the strategy to life for all our audiences and helps us communicate clearly who we are and what we stand for.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT490603
  Brand Identity - The Royal Botanic Garden Edinburgh is seeking a design agency to undertake a refresh of its brand. The organisation has a strong global reputation, as one of the world's leading botanical gardens and its brand is trusted and well-known in science, education, horticultural and tourism sectors. Following the development of our new Corporate and Science & Biodiversity Strategies and a new brand strategy (revised vision, mission, values and brand proposition), it's time to develop an equally confident, relevant and global brand. We need a brand which brings the strategy to life for all our audiences and helps us communicate clearly who we are and what we stand for.

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.rbge.org.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000732531

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000732531. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000732531.json.