---
title: "Promotion and PR"
ocid: "ocds-r6ebe6-0000734192"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000734192"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000734192.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000734192.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "SEIRBHEIS NAM MEADHANAN GÀIDHLIG (THE GAELIC MEDIA SERVICE)"
published: "2023-08-16"
---

# Promotion and PR

Buyer: SEIRBHEIS NAM MEADHANAN GÀIDHLIG (THE GAELIC MEDIA SERVICE)  
Current stage: Award  
OCID: ocds-r6ebe6-0000734192

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000734192)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000734192.json)

## Summary

The buying organisation, Seirbheis nam Meadhanan Gàidhlig (The Gaelic Media Service), based in Stornoway, UK, is seeking services for a promotion and PR contract. The contract, titled "Promotion and PR," falls under the main procurement category of services. The procurement is in the procurement stage of tender with a tender value of £90,000 GBP. The contract has a submission deadline of 2023-06-19T14:00:00Z and an award period starting on 2023-06-19T17:00:00Z.

This tender opportunity is ideal for businesses in the industry category of promotion and PR services looking to expand their portfolio. Companies specialising in promotion strategies, media communications, and brand awareness are well-suited to compete for this open procedure contract. The contract includes requirements for strategy and planning, PR support, crisis communications, and digital promotion for specific brands, aimed at strengthening brand awareness and reaching new audiences. The successful tenderer will have the opportunity for a one-year contract extension to continue delivering promotional activities.

## Notice

Successful delivery and execution of a promotion strategy to raise brand awareness for BBC ALBA and to promote content and initiatives on the channel year-round. FilmG, SpeakGaelic and LearnGaelic will also require support with promotion and PR at key points in the year.

### Lot Information

Lot 1

Successful delivery and execution of a promotion strategy to raise brand awareness for BBC ALBA and to promote content and initiatives on the channel year-round. FilmG, SpeakGaelic and LearnGaelic will also require support with promotion and PR at key points in the year. In order to ensure delivery, the successful applicant will be expected to provide the following, which will form part of the contract: Strategy and Planning Deliver a promotion strategy, including platform-specific approaches; Provide ongoing PR support, building relationships with key media and identifying opportunities to promote the brands' key messages; Crisis communications if and when required; Regularly assess the implementation and impact of promotion strategies and adjust or remedy accordingly; Breakdown of how the budget will be spent; Regular reporting showcasing measurable results; Execution Be the key delivery channel for BBC ALBA promotional messages to the media; Meet with MG ALBA Brands Communication Manager and senior BBC ALBA executives regularly to plan BBC ALBA promotion priorities; Work with producers to advise, create and distribute regular output of programme promotional materials resulting in high quality media coverage of programmes; Advise and liaise on high-impact digital promotion of BBC ALBA and all programmes, working closely with BBC ALBA's Digital Hub; Author programme promotional materials for significant campaigns, and place features and additional content in relevant digital and traditional media; Support and advise in-house team to reach English-speaking and Gaelic-speaking viewers through digital, local press, promotional/press events, photo calls, screenings, partnerships, collaborations etc. Provide media monitoring services and alert the Brands Communication Manager of any potential media opportunities; Insight and delivery support for BBC ALBA/MG ALBA stakeholder events and screenings throughout the contract duration, as required; Understand BBC ALBA and production workflows and work smartly with producers, avoiding duplication of effort; Provide strategy, insight and support for SpeakGaelic and LearnGaelic for key periods in the year; Support the strategy for PR and marketing around FilmG working in tandem with our FilmG delivery partner at key points in the project year. The aim of the promotional activity is: To strengthen BBC ALBA brand awareness and perceptions among national audiences and potential audiences (both Gaelic and English speaking) To reach new, younger audiences with a multi-platform, digital-first approach To convert audiences to engage with MG ALBA's brands Outcomes: Increased reach for BBC ALBA and/or BBC ALBA content, including digital platforms Increased visitors to SpeakGaelic and LearnGaelic websites Coverage in a range of media, including digital, print and broadcast Measurable KPIs will be agreed upon the appointment of the succesful tenderer. We will not expect you to carry out work that should be undertaken by the in-house communications team or by production suppliers. The exception will be for specific campaigns or where there are one-off opportunities for publicity.

Renewal: A one-year option to extend at the discretion of MG ALBA and with the agreement of both parties.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG486123 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Aug 2023 |
| Submission deadline | 19 Jun 2023 |
| Future notice date | Not specified |
| Award date | 30 Jun 2023 |
| Contract period | 2 Oct 2023 - 1 Oct 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £90,000 |
| Lots value | £90,000 |
| Awards value | Not specified |
| Contracts value | £82,800 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SEIRBHEIS NAM MEADHANAN GÀIDHLIG (THE GAELIC MEDIA SERVICE) |
| Locality | ISLE OF LEWIS |
| Post town | Outer Hebrides |
| Postcode | HS1 2SD |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM2 Highlands and Islands |
| ITL 3 | TLM20 Highlands and Islands |
| Local authority | Na h-Eileanan Siar |
| Electoral ward | Steòrnabhagh a Deas |
| Westminster constituency | Na h-Eileanan an Iar |
| Delivery location | TLM64 Na h-Eileanan Siar |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 3X1 GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services
- 79416100 - Public relations management services

## Release History

- 16 Aug 2023 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG486123
- 2 Jun 2023 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN480097

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN480097&idx=1
  2nd June 2023 - ITT - Promotion and PR
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN480097
  Promotion and PR - Successful delivery and execution of a promotion strategy to raise brand awareness for BBC ALBA and to promote content and initiatives on the channel year-round. FilmG, SpeakGaelic and LearnGaelic will also require support with promotion and PR at key points in the year.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG486123
  Promotion and PR - Successful delivery and execution of a promotion strategy to raise brand awareness for BBC ALBA and to promote content and initiatives on the channel year-round. FilmG, SpeakGaelic and LearnGaelic will also require support with promotion and PR at key points in the year.

## Notice URLs

- http://
- http://www.mgalba.com
- http://www.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000734192

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000734192. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000734192.json.