---
title: "Gaelic Research Services"
ocid: "ocds-r6ebe6-0000735068"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000735068"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000735068.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000735068.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "SEIRBHEIS NAM MEADHANAN GÀIDHLIG (THE GAELIC MEDIA SERVICE)"
published: "2023-06-12"
---

# Gaelic Research Services

Buyer: SEIRBHEIS NAM MEADHANAN GÀIDHLIG (THE GAELIC MEDIA SERVICE)  
Current stage: Tender  
OCID: ocds-r6ebe6-0000735068

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## Summary

The procurement process for the contract titled "Gaelic Research Services" is being conducted by Seirbheis nam Meadhanan Gàidhlig (The Gaelic Media Service), located in Stornoway, Isle of Lewis. The contract falls under the Broadcasting industry category and is currently in the Tender stage. The deadline for tender submission is 27th June 2023 at 14:00 GMT. The contract value is £240,000 GBP and the procurement method is an open procedure. The contract will commence on 2nd October 2023 for a duration of three years, with a possible one-year extension option.

This tender presents an opportunity for service providers interested in conducting research on Gaelic media consumption. Businesses with expertise in audience research, media tracking, and reporting are well-suited to compete for this contract. The scope involves creating and managing a panel for measuring viewership of specific Gaelic content across various platforms and providing insights to support Gaelic media strategy. The successful applicant will be expected to deliver weekly reports, conduct focus groups, and interact closely with MG ALBA and BBC ALBA executives to analyse data and provide strategic insights.

## Notice

Applications are invited from service providers to recruit, operate and maintain a Gaelic Audience Panel ("the panel") primarily aimed at measuring viewership of BBC ALBA video content on linear television and non-linear (iPlayer, online and social media) platforms as well as capturing data on listenership of BBC Radio nan Gaidheal and on how consumption of SpeakGaelic and LearnGaelic video content on non-linear platforms intersects with BBC ALBA viewership. The panel must have a minimum of 300 active members who complete a weekly diary recording their media consumption and qualitative assessment of content consumed during the specified week. Reporting of the survey results to MG ALBA will be on a weekly basis. The contract will commence on Monday 2 October 2023 for three years with an option to extend for one year at the discretion of MG ALBA and with the agreement of both parties.

### Lot Information

Lot 1

- A panel comprised of not less than 550 people aged 16+ with a response rate of 300+ people per week; - successful delivery of research based on a demographically - including life stage, disposable income, lifestyle, range of media behaviours and age factors - and geographically representative panel comprising users of Gaelic, both speakers and learners; - Weekly reports based on designed surveys capturing daily and weekly Gaelic media consumption; - Measurement and reporting on how under 35s and other audiences with a multi-platform, digital-first approach consume Gaelic media; - The creation and management of quarterly moderated on-line focus groups per annum with a focus on specific demographic, linguistic or geographic groups of the panel and/or specific Gaelic content propositions, to be agreed in advance with MG ALBA, and the quarterly reporting of findings. In order to ensure delivery, the successful applicant will be expected to provide the following, which will form part of the contract: Strategy and Planning 1. Deliver a panel operating and maintenance strategy including a panel member replenisher programme; 2. Plans to incentivise hard to reach respondents i.e. under 35's; 3. Design and maintenance of surveys capturing daily and weekly Gaelic media consumption, including 10% of surveys offline/paper-based to the extent agreed to be necessary for completeness of data; 4. Design quarterly moderated online focus groups to add additional information to the quarterly reports; 5. Regularly assess the implementation and impact of the panel and if necessary adjust accordingly; 6. Breakdown of how the budget will be spent. Execution 7. Be the key delivery partner for MG ALBA's Gaelic audience research; 8. Meet quarterly with MG ALBA and senior BBC ALBA executives to analyse reports; 9. Collection and collation of offline/paper-based panellist raw data, to the extent agreed to be necessary for completeness of data; 10. Processing and weighting of panellist raw data; 11. Creation of weekly/monthly/annual reports and data files with designs bespoke to MG ALBA's requirements; 12. Weekly/monthly/annual reporting including presentations and excel data files delivered via email; 13. Understand the BBC ALBA and Radio nan Gaidheal services; 14. Provide insights at agreed intervals into the attitudes of Gaelic learners to the SpeakGaelic and, if appropriate, the LearnGaelic brands; 15. Provide strategy, insight and support at quarterly meetings or at agreed other key periods in the year; 16. Collaborate with BBC research colleagues. The aim of the activity is: - To measure, track and report on the consumption of Gaelic media providing insights into the panel's range of media behaviours; - To measure, track and report the panel's use of different media platforms; - To measure, track and report the panel's awareness of the BBC ALBA brand and level of satisfaction with Gaelic media; - To analyse the panel data to provide insights into audience consumption and behaviour and use these insights to support Gaelic media strategy including Gaelic language learning provision. Outcomes: - Weekly panel information and insight into Gaelic media consumption on all platforms including digital platforms; - Quarterly insight into consumption and verbatim feedback on the SpeakGaelic media products and the LearnGaelic website. Measurable KPIs will be agreed upon the appointment of the successful tenderer.

Renewal: A one-year or two year option to extend at the discretion of MG ALBA and with the agreement of both parties.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN480801 |
| Notice type | PCS Notice - Website Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jun 2023 |
| Submission deadline | 27 Jun 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Oct 2023 - 1 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £240,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SEIRBHEIS NAM MEADHANAN GÀIDHLIG (THE GAELIC MEDIA SERVICE) |
| Locality | ISLE OF LEWIS |
| Post town | Outer Hebrides |
| Postcode | HS1 2SD |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM2 Highlands and Islands |
| ITL 3 | TLM20 Highlands and Islands |
| Local authority | Na h-Eileanan Siar |
| Electoral ward | Steòrnabhagh a Deas |
| Westminster constituency | Na h-Eileanan an Iar |
| Delivery location | TLM64 Na h-Eileanan Siar |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 12 Jun 2023 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN480801

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN480801&idx=2
  3rd August 2023 - Updated ITT document with extended dates and correct extension period.
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN480801&idx=1
  12th June 2023 - Gaelic Research Services
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN480801
  Gaelic Research Services - Applications are invited from service providers to recruit, operate and maintain a Gaelic Audience Panel ("the panel") primarily aimed at measuring viewership of BBC ALBA video content on linear television and non-linear (iPlayer, online and social media) platforms as well as capturing data on listenership of BBC Radio nan Gaidheal and on how consumption of SpeakGaelic and LearnGaelic video content on non-linear platforms intersects with BBC ALBA viewership. The panel must have a minimum of 300 active members who complete a weekly diary recording their media consumption and qualitative assessment of content consumed during the specified week. Reporting of the survey results to MG ALBA will be on a weekly basis. The contract will commence on Monday 2 October 2023 for three years with an option to extend for one year at the discretion of MG ALBA and with the agreement of both parties.

## Notice URLs

- http://
- http://www.mgalba.com
- http://www.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000735068
- https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=735068
- https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000735068. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000735068.json.