---
title: "Public Relations (PR) Support for Destination Edinburgh's Marketing and Promotions Activity"
ocid: "ocds-r6ebe6-0000738288"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000738288"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000738288.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000738288.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "THE CITY OF EDINBURGH COUNCIL"
published: "2024-02-07"
---

# Public Relations (PR) Support for Destination Edinburgh's Marketing and Promotions Activity

Buyer: THE CITY OF EDINBURGH COUNCIL  
Current stage: Award  
OCID: ocds-r6ebe6-0000738288

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## Summary

The City of Edinburgh Council has awarded a contract for Public Relations (PR) Support for Destination Edinburgh's Marketing and Promotions Activity to BIG Partnership. The contract, worth GBP 370,000, was signed on 29th January 2024. The buying organisation, The City of Edinburgh Council, located at Waverley Court, 4 East Market Street, Edinburgh, issued this tender in the services category. The procurement method was an open procedure, and the contract status is active. The PR agency is required to support the 'Forever Edinburgh activities' for two initial campaigns and any future campaigns over a four-year period.

This tender presents an opportunity for PR agencies specialized in promoting tourism and leisure activities. Businesses experienced in delivering consumer and corporate PR campaigns in the tourism sector, with strong media relationships, are well-suited to compete. The incumbent PR agency will have the opportunity to develop and deliver campaigns for Resident Rewards Edinburgh and Inbound Leisure Tourism, targeting diverse audiences. The TWO campaigns have varying target audiences, requiring a deep understanding of Edinburgh's tourist offerings and strong media connections.

## Notice

The City of Edinburgh Council (the Council) requires a knowledgeable and experienced PR agency (Provider) to support 'Forever Edinburgh activities' for two initial campaigns and any future campaigns over a four year contract period. The initial budget available for the two initial campaigns in 2023/24 and 2024/25 is GBP60,000 - GBP80,000.

### Lot Information

Lot 1

Forever Edinburgh is The Official Visitor Guide to Edinburgh, promoting Edinburgh and providing inspiration and useful planning information to prospective inbound leisure visitors and residents. While organic activity maintains a level of daily engagement with existing audiences, Forever Edinburgh run paid campaigns to target specific audiences and segments that have the highest propensity to travel and from the higher visitor-value markets. The City of Edinburgh Council requires a knowledgeable and experienced PR agency to support initially two of these paid campaigns for 23/24 and 24/25. This contract may also be used to support future campaigns over the period of 2023 - 2027. The Provider will be required to plan, develop, and deliver complementary consumer and corporate PR campaigns for two destination-led campaigns: (1) Resident Rewards Edinburgh and (2) Inbound Leisure Tourism Campaign. Over the life of this Contract, other campaigns and activity projects may be identified. As the two campaigns have different target audiences, the Provider must have a strong understanding and awareness of the Edinburgh leisure visitor product offering; know what is happening in the city at any given time to ensure the campaigns remains relevant; have experience working with the tourism sector; have relationships with tourism businesses in Edinburgh, and strong media relationships and connections in both Edinburgh and with national gold and silver tier media titles and lifestyle publications as so to be able to support a resident focused campaign and a nationally targeted visitor campaign. Forever Edinburgh has secured funding to deliver the first two campaigns mentioned in this Contract Notice: Resident Rewards Edinburgh and the Inbound Visitor campaign. The combined value of funding allocated to PR activity for these two campaigns in 2023/24 and 2024/25 is 60,000 GBP to 80,000 GBP. (between 30,000 GBP and 40,000 GBP per annum). The remainder of the Contract value as advertised is subject to Forever Edinburgh securing additional external funding over the lifetime of the Contract. There is no guarantee that additional funding will be secured. The full scope of services is contained within the Invitation to Tender package.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB498241 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Feb 2024 |
| Submission deadline | 10 Aug 2023 |
| Future notice date | Not specified |
| Award date | 29 Jan 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £370,000 |
| Lots value | £290,000 |
| Awards value | Not specified |
| Contracts value | £370,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE CITY OF EDINBURGH COUNCIL |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH8 8BG |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BIG PARTNERSHIP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services

## Release History

- 7 Feb 2024 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB498241
- 11 Jul 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL483448

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL483448&idx=4
  11th July 2023 - Volume 3 - Pricing Schedule
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL483448&idx=5
  11th July 2023 - Volume 4 - Terms and Conditions of Contract
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL483448&idx=1
  11th July 2023 - Volume 1 - Tenderers Submission
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL483448&idx=2
  11th July 2023 - Volume 0 - Instructions to Tenderers
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUL483448&idx=3
  11th July 2023 - Volume 2 - Scope of Services
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL483448
  Public Relations (PR) Support for Destination Edinburgh's Marketing and Promotions Activity - The City of Edinburgh Council (the Council) requires a knowledgeable and experienced PR agency (Provider) to support 'Forever Edinburgh activities' for two initial campaigns and any future campaigns over a four year contract period. The initial budget available for the two initial campaigns in 2023/24 and 2024/25 is GBP60,000 - GBP80,000.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB498241
  Public Relations (PR) Support for Destination Edinburgh's Marketing and Promotions Activity - The City of Edinburgh Council (the Council) requires a knowledgeable and experienced PR agency (Provider) to support 'Forever Edinburgh activities' for two initial campaigns and any future campaigns over a four year contract period. The initial budget available for the two initial campaigns in 2023/24 and 2024/25 is GBP60,000 - GBP80,000.

## Notice URLs

- http://
- http://www.edinburgh.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000738288
- https://www.publiccontractsscotland.gov.uk
- https://www.publiccontractsscotland.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000738288. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000738288.json.