--- title: "EC0995 Media Buying" ocid: "ocds-r6ebe6-0000744845" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000744845" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000744845.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000744845.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "UNIVERSITY OF EDINBURGH" published: "2023-10-27" --- # EC0995 Media Buying Buyer: UNIVERSITY OF EDINBURGH Current stage: Award OCID: ocds-r6ebe6-0000744845 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000744845) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000744845.json) ## Summary The University Of Edinburgh has initiated a tender process for the provision of Media Buying services. The contract, titled EC0995 Media Buying, is valued at £85 million GBP and is currently in the active stage. The deadline for tender submissions is 30th November 2023. This opportunity is within the services category and follows an open procurement method. The buying organization is the University Of Edinburgh, located in Edinburgh, UK. This tender for Media Buying services by the University Of Edinburgh presents a significant business opportunity for companies interested in advertising and media services. The contract duration is intended for 3 years with possible extensions, and the value of the contract offers substantial growth potential. Businesses proficient in media planning and buying, with experience in education sector marketing, are well-suited to compete for this opportunity. The procurement process is designed to attract competitive bids from qualified suppliers to enhance the University's outreach efforts and achieve strategic marketing objectives. ## Notice The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries. ### Lot Information Lot 1 The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries.. The intended contract is for 3 years with the option to extend for a further +1, +1 year. The contract value estimate of GBP 8.5m is based on the full maximum five year total potential contract term. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT491430 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 27 Oct 2023 | | Submission deadline | 30 Nov 2023 | | Future notice date | Not specified | | Award date | 27 Oct 2023 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £85,000,000 | | Lots value | £8,500,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Cancelled | | Lots status | Cancelled | | Awards status | Unsuccessful | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF EDINBURGH | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH1 1HT | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | City Centre | | Westminster constituency | Edinburgh East and Musselburgh | | Delivery location | TLM75 City of Edinburgh | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 27 Oct 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT491430 - 27 Oct 2023 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT491438 ## Documents - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT491430 EC0995 Media Buying - The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries. - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT491438 EC0995 Media Buying - The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries. ## Notice URLs - http:// - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000744845 - https://www.ed.ac.uk - https://www.publictendersscotland.publiccontractsscotland.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000744845. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000744845.json.