---
title: "Consumer Marketing Effectiveness Measurement"
ocid: "ocds-r6ebe6-0000746825"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000746825"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000746825.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000746825.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "VISITSCOTLAND"
published: "2023-12-29"
---

# Consumer Marketing Effectiveness Measurement

Buyer: VISITSCOTLAND  
Current stage: Award  
OCID: ocds-r6ebe6-0000746825

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000746825)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000746825.json)

## Summary

VisitScotland, a marketing/tourism public body based in Edinburgh, UK, has completed the procurement process for the Consumer Marketing Effectiveness Measurement services. The tender was awarded to BDRC Continental, a small to medium-sized enterprise (SME). The contract, valued at £160,000 GBP, was signed on 29th November 2023.

This tender for Consumer Marketing Effectiveness Measurement services by VisitScotland presents an opportunity for businesses specialising in marketing analysis and customer journey measurement to grow their operations. The procurement method used was an open procedure, and the contract falls under the main procurement category of services. The deadline for bid submissions was 27th October 2023, with electronic submission being the preferred method. The procurement process was aimed at updating VisitScotland's understanding of their domestic and international audiences, and assessing the effectiveness of their marketing campaigns.

## Notice

VisitScotland has appointed a supplier to update our knowledge on our key domestic and international audiences, including feedback on our marketing, the visitor experience and the customer journey by measuring the effectiveness of our marketing campaigns.

### Lot Information

Lot 1

VisitScotland has appointed a supplier to update our knowledge on our key domestic and international audiences, including feedback on our marketing, the visitor experience and the customer journey this by measuring the effectiveness of our marketing campaigns.. procurement value reflects the maximum project budget including all contingencies and extensions

Renewal: 2 x 12-month renewals

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC495697 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Dec 2023 |
| Submission deadline | 27 Oct 2023 |
| Future notice date | Not specified |
| Award date | 29 Nov 2023 |
| Contract period | Not specified |
| Recurrence | 36 months |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £160,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITSCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH6 6JH |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Leith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BDRC CONTINENTAL |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 29 Dec 2023 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC495697
- 6 Oct 2023 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT489909

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT489909&idx=2
  6th October 2023 - SoR
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT489909&idx=3
  6th October 2023 - SPD
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT489909&idx=4
  6th October 2023 - Pricing
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT489909&idx=5
  6th October 2023 - T&Cs
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT489909&idx=1
  6th October 2023 - ITT
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT489909
  Consumer Marketing Effectiveness Measurement - VisitScotland is seeking the services of a supplier to update our knowledge on our key domestic and international audiences, including feedback on our marketing, the visitor experience and the customer journey by measuring the effectiveness of our marketing campaigns.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC495697
  Consumer Marketing Effectiveness Measurement - VisitScotland has appointed a supplier to update our knowledge on our key domestic and international audiences, including feedback on our marketing, the visitor experience and the customer journey by measuring the effectiveness of our marketing campaigns.

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.visitscotland.org
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000746825

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000746825. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000746825.json.