---
title: "EC0995 Media Buying"
ocid: "ocds-r6ebe6-0000748769"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000748769"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000748769.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000748769.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF EDINBURGH"
published: "2024-03-21"
---

# EC0995 Media Buying

Buyer: UNIVERSITY OF EDINBURGH  
Current stage: Award  
OCID: ocds-r6ebe6-0000748769

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## Summary

The University of Edinburgh has completed the procurement process for Media Buying services through an open procedure. The tender was awarded to Spiritmedia Scotland and the contract, valued at GBP 8.5 million, was signed on 15th March 2024. The procurement opportunity was centred around media solutions targeting key stakeholders and prospective students, offering a mix of planned and ad hoc activities. The main procurement category was services, and the buying organisation, University of Edinburgh, aimed to promote events and services across various markets.

This tender presents business growth opportunities for companies specializing in Media Buying services. Businesses capable of providing tailored media solutions for educational institutions and diverse markets could thrive. The University of Edinburgh, as the contracting authority for this procurement, sought to raise awareness, attract applicants, and promote events. The award criteria focused on both quality and pricing, with a contract value estimate of GBP 8.5 million over a potential five-year term, offering an attractive opportunity for businesses looking to expand their service provision to academic institutions.

## Notice

The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries.

### Lot Information

Lot 1

The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries.. The intended contract is for 3 years with the option to extend for a further +1, +1 year. The contract value estimate of GBP 8.5m is based on the full maximum five year total potential contract term.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR501482 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Mar 2024 |
| Submission deadline | 30 Nov 2023 |
| Future notice date | Not specified |
| Award date | 15 Mar 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,500,000 |
| Lots value | £8,500,000 |
| Awards value | Not specified |
| Contracts value | £8,500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH1 1HT |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SPIRITMEDIA SCOTLAND |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 21 Mar 2024 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR501482
- 27 Oct 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT491433

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT491433
  EC0995 Media Buying - The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR501482
  EC0995 Media Buying - The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries.

## Notice URLs

- http://
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000748769
- https://www.ed.ac.uk
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/
- https://www.spiritmediaworks.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000748769. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000748769.json.