---
title: "Campaign Identity Project"
ocid: "ocds-r6ebe6-0000749463"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000749463"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000749463.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000749463.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF ST ANDREWS"
published: "2024-04-29"
---

# Campaign Identity Project

Buyer: UNIVERSITY OF ST ANDREWS  
Current stage: Award  
OCID: ocds-r6ebe6-0000749463

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## Summary

The University of St Andrews has recently awarded a contract for the "Campaign Identity Project" to Whistlejacket London. The procurement process was completed on 13th February 2024. This project falls under the services category and was conducted through an open procedure. The University of St Andrews, based in Guardbridge, UK, initiated this tender and specified a need for a new identity and communication strategy to support its fundraising ambitions.

This opportunity for business growth created by the tender for the "Campaign Identity Project" is ideal for companies specializing in branding, communication strategy, and marketing services. Businesses that have experience in developing distinct identities and narratives to strengthen stakeholder relationships are well-suited to compete for this contract. The University of St Andrews provides ample details and clear expectations for interested suppliers, offering a chance for businesses to showcase their expertise in creating compelling campaign identities within established brand guidelines.

## Notice

In tandem with the new Feasibility Study, we are looking to set the framework for the Campaign Identity. During the initial stages of the Campaign's quiet phase, we have replicated the University corporate identity across all materials. However, the Campaign will now benefit from a distinct complementary identity, title and narrative that strengthens and nurtures relationships with all stakeholders. Early testing of campaign themes, including a provisional campaign name, was conducted in 2019 through the Marts & Lundy led Feasibility Study. There is now a need to signal the institution's fundraising ambitions by commissioning a new identity (including Campaign title) and communication and content strategy which can sit within existing University brand guidelines.

### Lot Information

Lot 1

In tandem with the new Feasibility Study, we are looking to set the framework for the Campaign Identity. During the initial stages of the Campaign's quiet phase, we have replicated the University corporate identity across all materials. However, the Campaign will now benefit from a distinct complementary identity, title and narrative that strengthens and nurtures relationships with all stakeholders. Early testing of campaign themes, including a provisional campaign name, was conducted in 2019 through the Marts & Lundy led Feasibility Study. There is now a need to signal the institution's fundraising ambitions by commissioning a new identity (including Campaign title) and communication and content strategy which can sit within existing University brand guidelines.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR504143 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Apr 2024 |
| Submission deadline | 27 Nov 2023 |
| Future notice date | Not specified |
| Award date | 13 Feb 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £36,892 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF ST ANDREWS |
| Locality | GUARDBRIDGE |
| Post town | Kirkcaldy |
| Postcode | KY16 0US |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM0 Eastern Scotland |
| ITL 3 | TLM01 Clackmannanshire and Fife |
| Local authority | Fife |
| Electoral ward | Tay Bridgehead |
| Westminster constituency | North East Fife |
| Delivery location | TLM72 Clackmannanshire and Fife |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WHISTLEJACKET LONDON |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 29 Apr 2024 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR504143
- 6 Nov 2023 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV491965

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV491965
  Campaign Identity Project - In tandem with the new Feasibility Study, we are looking to set the framework for the Campaign Identity. During the initial stages of the Campaign's quiet phase, we have replicated the University corporate identity across all materials. However, the Campaign will now benefit from a distinct complementary identity, title and narrative that strengthens and nurtures relationships with all stakeholders. Early testing of campaign themes, including a provisional campaign name, was conducted in 2019 through the Marts & Lundy led Feasibility Study. There is now a need to signal the institution's fundraising ambitions by commissioning a new identity (including Campaign title) and communication and content strategy which can sit within existing University brand guidelines.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR504143
  Campaign Identity Project - In tandem with the new Feasibility Study, we are looking to set the framework for the Campaign Identity. During the initial stages of the Campaign's quiet phase, we have replicated the University corporate identity across all materials. However, the Campaign will now benefit from a distinct complementary identity, title and narrative that strengthens and nurtures relationships with all stakeholders. Early testing of campaign themes, including a provisional campaign name, was conducted in 2019 through the Marts & Lundy led Feasibility Study. There is now a need to signal the institution's fundraising ambitions by commissioning a new identity (including Campaign title) and communication and content strategy which can sit within existing University brand guidelines.

## Notice URLs

- http://
- http://www.st-andrews.ac.uk/staff/money/procurement/
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000749463
- https://in-tendhost.co.uk/universityofstandrews/aspx/Home
- https://www.st-andrews.ac.uk/media/procurement/supplier-registration-portal.pdf

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000749463. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000749463.json.