---
title: "Media Buying for Student Recruitment"
ocid: "ocds-r6ebe6-0000750231"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000750231"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000750231.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000750231.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF DUNDEE"
published: "2024-03-27"
---

# Media Buying for Student Recruitment

Buyer: UNIVERSITY OF DUNDEE  
Current stage: Award  
OCID: ocds-r6ebe6-0000750231

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000750231)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000750231.json)

## Summary

The University of Dundee has awarded a contract for Media Buying for Student Recruitment. The buying organisation is the University of Dundee based in Dundee, UK. The contract falls under the services category and has been completed. The procurement process was initiated through a tender, with Education Cubed Ltd being awarded the contract. The tender aimed to increase applications from UK and international markets by engaging a media buying agency. The contract award was signed on 18th March 2024.

This tender for Media Buying for Student Recruitment by the University of Dundee offers opportunities for media buying agencies to support student recruitment marketing campaigns. The buying organisation, University of Dundee, seeks to raise awareness and increase applications from various target audiences. Businesses in the advertising and media buying industry, especially those experienced in higher education marketing, are well-suited to compete in this procurement opportunity.

## Notice

The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets. To achieve this, the University wish to engage the services of a media buying agency.

### Lot Information

Lot 1

The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets. To achieve this, the University wish to engage the services of a media buying agency

Options: The contract will serve both the central and business school marketing teams' activities, though it may evolve to incorporate additional ad-hoc marketing activities to support additional schools within the University and regional marketing activity.

Renewal: The initial contract duration shall be for a 2-year period with the option to extend for a further 1 12-month duration period subject to successful delivery of the initial period as determined by the University of Dundee Marketing Client.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR501984 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Mar 2024 |
| Submission deadline | 13 Dec 2023 |
| Future notice date | Not specified |
| Award date | 18 Mar 2024 |
| Contract period | Not specified |
| Recurrence | November 2026 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,050 |
| Lots value | £1,000,050 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF DUNDEE |
| Locality | DUNDEE |
| Post town | Dundee |
| Postcode | DD1 4HN |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM0 Eastern Scotland |
| ITL 3 | TLM03 Angus and Dundee City |
| Local authority | Dundee City |
| Electoral ward | West End |
| Westminster constituency | Dundee Central |
| Delivery location | TLM71 Angus and Dundee City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EDUCATION CUBED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 80 - Education and training services

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
- 79600000 - Recruitment services
- 80300000 - Higher education services

## Release History

- 27 Mar 2024 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR501984
- 13 Nov 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV492518

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV492518&idx=3
  8th December 2023 - Full_Lores Guidelines
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV492518&idx=2
  8th December 2023 - Digital Ad Guidelines
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=NOV492518&idx=1
  13th November 2023 - Invitation to Tender (ITT)
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV492518
  Media Buying for Student Recruitment - The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets. To achieve this, the University wish to engage the services of a media buying agency.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR501984
  Media Buying for Student Recruitment - The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets. To achieve this, the University wish to engage the services of a media buying agency.

## Notice URLs

- http://
- http://www.dundee.ac.uk
- http://www.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000750231

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000750231. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000750231.json.