---
title: "Media Buying Agency"
ocid: "ocds-r6ebe6-0000750582"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000750582"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000750582.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000750582.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "EDINBURGH NAPIER UNIVERSITY"
published: "2024-02-20"
---

# Media Buying Agency

Buyer: EDINBURGH NAPIER UNIVERSITY  
Current stage: Award  
OCID: ocds-r6ebe6-0000750582

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000750582.json)

## Summary

The Edinburgh Napier University is seeking to appoint a Media Strategy and Buying Agency for managing its marketing activities. The procurement, under the open procedure, has a contract value of GBP 3,314,200 and involves advertising for various campus locations. The tender has been awarded to Hybrid Media, and the contract was signed on 23rd January 2024, with a contract term from 4th March 2024 to 3rd March 2027, extendable for two more years.

This tender presents a lucrative opportunity for Media agencies specialising in marketing and advertising services. Businesses experienced in managing advertising efforts for brand and student recruitment campaigns, digital channels, and meeting technical criteria such as turnover and insurance requirements are well-suited to compete. With the contract period spanning multiple years and potential extensions, firms looking to establish a long-term partnership with educational institutions would benefit from participating in this procurement process.

## Notice

Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.

### Lot Information

Lot 1

The University is looking to develop a long-term partnership with an agency to help support the following initiatives: 1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search. 2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives. 3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies.. Contract value reflects the successful bidder's fees plus the paid-for media.

Options: The Contract will commence on the 4th of March 2024 for a period of 3 years and expire on the 3rd of March 2027. As provided for in the Invitation to Tender, Edinburgh Napier University reserves the right to extend the Contract for a further 2 years in 1-year increments subject to satisfactory performance and continued University requirements. These shall be activated at the University's sole discretion.

Renewal: Two further contract extensions each of 1 year may be activated at the University's sole discretion.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB499073 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Feb 2024 |
| Submission deadline | 8 Jan 2024 |
| Future notice date | Not specified |
| Award date | 23 Jan 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000,000 |
| Lots value | £3,000,000 |
| Awards value | Not specified |
| Contracts value | £3,314,200 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | EDINBURGH NAPIER UNIVERSITY |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH11 4BN |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Sighthill/Gorgie |
| Westminster constituency | Edinburgh South West |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HYBRID MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services

## Release History

- 20 Feb 2024 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB499073
- 28 Nov 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV493709

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV493709
  Media Buying Agency - Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB499073
  Media Buying Agency - Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.

## Notice URLs

- http://
- http://www.napier.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000750582
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/
- https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000750582. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000750582.json.