---
title: "Media Buying Services"
ocid: "ocds-r6ebe6-0000752481"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000752481"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000752481.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000752481.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "CALEDONIAN SLEEPER LIMITED"
published: "2024-05-15"
---

# Media Buying Services

Buyer: CALEDONIAN SLEEPER LIMITED  
Current stage: Award  
OCID: ocds-r6ebe6-0000752481

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000752481.json)

## Summary

The Caledonian Sleeper Limited, operating in the Transport industry, based in Inverness, UK, has recently completed a procurement process for Media Buying Services through a selective and restricted procedure. This tender aimed to award a two-year contract to an agency for managing media buying services. The total contract value is £300,000 GBP. The buying organisation can be contacted at procurement@caledoniansleeper.scot or +44 07738896610.

This opportunity for business growth in media services caters to agencies well-versed in digital adverts, programmatic display, and social media campaigns. The buying organisation, Caledonian Sleeper Limited, with a focus on brand awareness campaigns, presents a suitable opportunity for smaller media agencies looking to expand their client base and showcase their expertise in delivering effective marketing strategies.

## Notice

Caledonian Sleeper (CSL) has historically managed its media buying externally via an agency. This tender looks to identify an agency who will be awarded the media buying services for a two year period.

### Lot Information

Lot 1

CSL has a relatively modest marketing budget and as such has historically focused on digital display, programmatic and paid social adverts for its campaigns. As a brand we do not for example bid on our own key words in Google ads etc in part due to budgets but also given the strong prominence of the website in SEO and the large volume of direct web traffic we have. The campaigns that have ran previously have been a mix of tactical (eg winter sale) and brand led (turn of year campaign), but generally more biased towards the brand and product awareness side.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY505276 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 May 2024 |
| Submission deadline | 10 Jan 2024 |
| Future notice date | Not specified |
| Award date | 15 May 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £300,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £300,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CALEDONIAN SLEEPER LIMITED |
| Locality | INVERNESS |
| Post town | Inverness |
| Postcode | IV1 1PP |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM2 Highlands and Islands |
| ITL 3 | TLM20 Highlands and Islands |
| Local authority | Highland |
| Electoral ward | Inverness Central |
| Westminster constituency | Inverness, Skye and West Ross-shire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE MEDIA SHOP SCOTLAND |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 15 May 2024 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY505276
- 6 Dec 2023 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC494220

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC494220&idx=1
  6th December 2023 - Tender brief
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=DEC494220&idx=2
  6th December 2023 - Media buying tender details
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC494220
  Media Buying Services - Caledonian Sleeper (CSL) has historically managed its media buying externally via an agency. This tender looks to identify an agency who will be awarded the media buying services for a two year period.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY505276
  Media Buying Services - Caledonian Sleeper (CSL) has historically managed its media buying externally via an agency. This tender looks to identify an agency who will be awarded the media buying services for a two year period.

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk
- http://www.sleeper.scot
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000752481

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000752481. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000752481.json.