---
title: "Creative Partner for Business Gateway National Unit (BGNU)"
ocid: "ocds-r6ebe6-0000754568"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000754568"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000754568.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000754568.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "BUSINESS GATEWAY/CONVENTION OF SCOTTISH LOCAL AUTHORITIES (COSLA)"
published: "2024-04-11"
---

# Creative Partner for Business Gateway National Unit (BGNU)

Buyer: BUSINESS GATEWAY/CONVENTION OF SCOTTISH LOCAL AUTHORITIES (COSLA)  
Current stage: Award  
OCID: ocds-r6ebe6-0000754568

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## Summary

The Business Gateway/Convention of Scottish Local Authorities (COSLA) has awarded a contract for Creative Partner for Business Gateway National Unit (BGNU) to LUX. The objective of this tender was to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland. The procurement stage was completed on 11th April 2024, with a contract value of £58,191.00 GBP signed on 14th March 2024 by the Edinburgh Sheriff Court. The procurement method was an open procedure for services category.

This tender provides an opportunity for creative agencies and marketing firms to engage with the Business Gateway/Convention of Scottish Local Authorities (COSLA) to develop and implement multi-channel marketing campaigns. Businesses well-suited to compete are those with experience in digital marketing, multi-channel campaign execution, and brand development for the public sector. The final aim is to deliver measurable results through creative campaigns targeted at Scottish audiences, enhancing the overall marketing efforts of the BG services.

## Notice

The objective of this Tender is to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland.

### Lot Information

Lot 1

The objective of this tender is for the appointed supplier to become a creative partner for BGNU, working alongside them on creative strategies, development and campaign activity. We are also seeking the supplier to provide insight and recommendations of best practice which BGNU could adopt. We anticipate the supplier will review and evaluate the ongoing activity, constantly monitoring performance and work with the BG Marketing team to improve results and enhance the offering. Based on this, in a response to this Invitation to Tender, we ask all interested parties to outline: - Relevant experience in providing the services listed under the scope of contract - Team expertise - Insight and understanding of the digital marketing environment - Provide evidence of a previous approach to the development and execution of a multi-channel campaign - Evidence of managing and developing public sector brands - That they meet the criteria of the minimum conditions BGNU seeks a dynamic creative agency to work with us to design and develop multi-channel/digital marketing campaigns and which will deliver measurable results against our business plan objectives. You will be working with our in-house team to devise, design and develop multi-channel campaigns targeted at domestic (Scottish) audiences, using paid, earned and owned channels, and work with our media partner to agree on our media mix and create the assets required. The main aim of this contract is to put in place an agency that can work with us to design, develop, and deliver multichannel campaigns and oversee our digital platforms. There may be additional ad hoc creative requests outside of campaign periods.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502908 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Apr 2024 |
| Submission deadline | 5 Feb 2024 |
| Future notice date | Not specified |
| Award date | 14 Mar 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £160,000 |
| Lots value | £160,000 |
| Awards value | Not specified |
| Contracts value | £58,191 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BUSINESS GATEWAY/CONVENTION OF SCOTTISH LOCAL AUTHORITIES (COSLA) |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH12 5BH |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh West |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LUX |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 11 Apr 2024 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502908
- 8 Jan 2024 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN495960

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN495960&idx=3
  18th January 2024 - BG Brand Guidelines
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN495960&idx=2
  18th January 2024 - Sep 23 Campaign Toolkit
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN495960&idx=1
  8th January 2024 - Full ITT Document
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN495960
  Creative Partner for Business Gateway National Unit (BGNU) - The objective of this Tender is to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502908
  Creative Partner for Business Gateway National Unit (BGNU) - The objective of this Tender is to appoint a creative partner to develop and evolve all creative marketing strategies and assets to market the BG services across Scotland.

## Notice URLs

- http://
- http://www.bgateway.com
- http://www.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000754568

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000754568. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000754568.json.