---
title: "LEZ Marketing Campaign Phases 4 and 5"
ocid: "ocds-r6ebe6-0000761760"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000761760"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000761760.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000761760.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "TRANSPORT SCOTLAND"
published: "2024-04-08"
---

# LEZ Marketing Campaign Phases 4 and 5

Buyer: TRANSPORT SCOTLAND  
Current stage: Award  
OCID: ocds-r6ebe6-0000761760

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## Summary

The procurement process for the LEZ Marketing Campaign Phases 4 and 5, awarded by Transport Scotland, has been completed. The campaign aims to raise awareness and prepare businesses and households for low emission zones (LEZs) starting in Aberdeen, Dundee, and Edinburgh in summer 2024. The procurement method used was an open procedure in the services category. The contract was awarded to Republic of Media for a value of £508,886.08, signed on February 22, 2024. The location of the buying organisation is Glasgow, UK, and the contact details can be accessed at trunkroadsamframework@transport.gov.scot or +44 1412727100.

This tender presents significant business growth opportunities for media and advertising agencies interested in promoting environmental initiatives and reaching target audiences. The LEZ campaign aims to help businesses and households transition smoothly to the new environmental regulations, offering a chance for service providers to support this transition through strategic media planning and buying. As the enforcement of LEZs approaches, businesses capable of providing traditional and new media services across various platforms stand to benefit from participating in this procurement process, aiding in the promotion of sustainable transportation practices and supporting the government's environmental goals.

## Notice

Tenders are invited for the LEZ marketing Phases 4 and 5 campaign aim to raise awareness and make sure businesses and households are prepared for LEZ enforcement beginning in Aberdeen, Dundee and Edinburgh in summer 2024.

### Lot Information

Lot 1

In line with the LEZ Communications Strategy the next critical phases of the LEZ communications/marketing campaign aim to raise awareness and make sure businesses and households are prepared for LEZ enforcement beginning in Aberdeen, Dundee and Edinburgh in summer 2024. The introduction of LEZs into the cities of Aberdeen, Dundee, and Edinburgh is a PfG commitment intended to protect health and reduce greenhouse gas emissions. The PfG also committed to helping those who would have the most difficulty in making the transition to the introduction of a LEZ. Communications/marketing in Phase 4 will promote the enforcement start dates for each of the cities and encourage drivers to make use of the Transport Scotland Vehicle Checker and make required changes. The campaign will be essential to help drivers avoid incurring PCN charges, but particularly businesses coping with the challenging economic environment (post covid and post Brexit), and low income households in the midst of a cost of living crisis. The scope of this call off is for bought advertising and media associated with LEZs starting in Aberdeen Dundee and Edinburgh. Bought media will be across both traditional (billboards Newspapers tv and radio) and new media (social and digital). The contractor will be required to provide the services for a full range of media including television, radio, press, digital, online, and out of home. The contractor adds significant value by planning media schedules that can best reach a target audience and negotiates best possible rates for media bookings enhancing cost efficiency. Strategic support will be provided by the SG Marketing and TS Environment & Sustainability team as required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502573 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Apr 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 22 Feb 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £508,886 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT SCOTLAND |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G1 2AD |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North East |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | REPUBLIC OF MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 8 Apr 2024 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502573

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502573
  LEZ Marketing Campaign Phases 4 and 5 - Tenders are invited for the LEZ marketing Phases 4 and 5 campaign aim to raise awareness and make sure businesses and households are prepared for LEZ enforcement beginning in Aberdeen, Dundee and Edinburgh in summer 2024.

## Notice URLs

- http://
- http://www.transport.gov.scot
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000761760

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000761760. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000761760.json.