---
title: "Media Planning and Buying"
ocid: "ocds-r6ebe6-0000762286"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000762286"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000762286.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000762286.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "HERIOT-WATT UNIVERSITY"
published: "2024-08-28"
---

# Media Planning and Buying

Buyer: HERIOT-WATT UNIVERSITY  
Current stage: Award  
OCID: ocds-r6ebe6-0000762286

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## Summary

The procurement process led by Heriot-Watt University for "Media Planning and Buying" has reached the award stage, with Hunterlodge Group Ltd being awarded the contract. This contract addresses media buying requirements for various facets of the university's operations, including student recruitment, staff recruitment, and general promotion, covering both UK and international markets. The procurement was conducted using an open procedure under the services category, and the total value of the contract is £5,250,000. Key dates related to this tender include the contract signing on 27th August 2024, and the initial tender period closing on 1st May 2024, with extensions and clarifications provided earlier in April due to the Easter holidays.

This tender offers considerable opportunities for businesses involved in media planning and buying, especially those with expertise in comprehensive media campaigns across diverse geographic locations. Companies with a strong track record in managing media strategies for educational institutions, as well as those capable of handling both digital and traditional media channels, would be well-suited to compete. The submissions were completely electronic, and the criteria balanced heavily towards technical quality (75%) with commercial considerations (25%). This opens pathways for capable media agencies to leverage their technical proficiency to secure and potentially extend long-term relationships with prestigious institutions like Heriot-Watt University.

## Notice

The University seeking an agency for Media Planning and Buying that will cover all media buying requirements for student recruitment (both on-campus, HW Online, Edinburgh, Dubai and Malaysia), Graduate Apprenticeships, Enterprise, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets

### Lot Information

Lot 1

The University seeking an agency for Media Planning and Buying that will cover all media buying requirements for student recruitment (both on-campus, HW Online, Edinburgh, Dubai and Malaysia), Graduate Apprenticeships, Enterprise, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets.

Renewal: The University reserves the right to extend the Agreement for two further 24 months periods, subject to satisfactory performance and continuation of the University's requirements

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG512961 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Aug 2024 |
| Submission deadline | 26 Apr 2024 |
| Future notice date | Not specified |
| Award date | 27 Aug 2024 |
| Contract period | Not specified |
| Recurrence | 01 APRIL 2029 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,250,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HERIOT-WATT UNIVERSITY |
| Locality | RICCARTON, EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH14 4AP |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Pentland Hills |
| Westminster constituency | Edinburgh South West |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HUNTERLODGE GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 28 Aug 2024 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG512961
- 2 Apr 2024 at 00:00 - TenderUpdate - OJEU - F14 - Corrigendum - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR502201
- 27 Mar 2024 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR501930

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR501930
  Media Planning and Buying - The University seeking an agency for Media Planning and Buying that will cover all media buying requirements for student recruitment (both on-campus, HW Online, Edinburgh, Dubai and Malaysia), Graduate Apprenticeships, Enterprise, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG512961
  Media Planning and Buying - The University seeking an agency for Media Planning and Buying that will cover all media buying requirements for student recruitment (both on-campus, HW Online, Edinburgh, Dubai and Malaysia), Graduate Apprenticeships, Enterprise, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets

## Notice URLs

- http://
- http://hw.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000762286
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000762286. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000762286.json.