---
title: "Marketing Communications Support"
ocid: "ocds-r6ebe6-0000778693"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000778693"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000778693.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000778693.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "CALMAC FERRIES LIMITED"
published: "2024-10-04"
---

# Marketing Communications Support

Buyer: CALMAC FERRIES LIMITED  
Current stage: Tender  
OCID: ocds-r6ebe6-0000778693

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000778693.json)

## Summary

CalMac Ferries Limited has initiated a tender for Marketing Communications Support, focusing on services to develop and execute a comprehensive Marketing Communications (Marcomms) Strategy for their brand. The procurement falls under the services category and operates within the UKM region, specifically in Gourock or locations across the CFL network. The process is currently at the tender stage, with a closing deadline for submission on 4th November 2024. The contract is valued at £175,000 and employs a restricted procedure, requiring electronic submissions through the specified submission portal. The contracting authority for this procurement is CalMac Ferries Limited, with professional contact available through Alison Ure.

This tender presents significant opportunities for businesses specialising in marketing and communications, particularly those with experience in strategic planning, content creation, and digital marketing. Companies adept at working with Microsoft Dynamics and capable of delivering tailored marketing outputs will find this an excellent chance to enhance their portfolio and contribute to a well-established brand's growth. The potential for renewal every 12 months for up to three additional years offers long-term collaboration prospects, benefiting firms that can demonstrate a robust understanding of SEO trends, industry best practices, and multi-channel content consistency.

## Notice

Caledonian MacBrayne Brand Marketing Team is looking to work with a supplier who can offer the following services: - Support in planning and creating a comprehensive Marketing Communications (Marcomms) Strategy. This strategy must be integrated with our broader campaign and marcomms activities and include newsletters, blogs, and other relevant content. - Execute the development and distribution of tailored content and outputs targeted at specific segments and audiences, including both copywriting and creative aspects.

### Lot Information

Lot 1

Caledonian MacBrayne Brand Marketing Team is looking to work with a supplier who can offer the following services: - Support in planning and creating a comprehensive Marketing Communications (Marcomms) Strategy. This strategy must be integrated with our broader campaign and marcomms activities and include newsletters, blogs, and other relevant content. - Execute the development and distribution of tailored content and outputs targeted at specific segments and audiences, including both copywriting and creative aspects. This will result in at least the following outcomes: - An increase in newsletter sign-ups of 5% per quarter - An increase in newsletter click through rate of 0.5% over the year - An increase in website traffic users of 1% per year - An increase in Google search visibility of 5% per year - Support an increase in leisure farebox of 1.5% over the year - Support in achieving 50k annual listens to the Scottish Island Adventures Podcast The Supplier will be expected to deliver support including: - Regular review of industry best practices and predicted SEO trends, creating content in line with these trends to maximise opportunities for visibility and engagement. - Guidance on content creation across wider platforms including instruction on photography, film, etc. to support content themes and ensure consistency across channels. - Creation of design templates for outputs such as the newsletter and blogs. - Liaison with, and upskilling of, inhouse marketing teams to ensure that all activity fits with: - Company goals - Route capacity opportunities (where routes are quieter and could use promotion) - Campaigns - Reactive - Reporting on success of output including joint crafting of segments with in-house team. The client will deliver: - Creation of segments, guided by partner. - Capture, editing or manipulation of digital or film assets. - CRM system management. - Website management. - Social media management. Caledonian MacBrayne uses Microsoft Dynamics for all of it's mailings and seeks a partner who has an excellent track record in working with this platform in a creative, impactful and successful way. Further information of the Restricted Procedure this procurement is following can be found here: https://procurementjourney.scot/route-3/develop-strategy/procurement-routes/restricted-procedure

Renewal: Optional 3 x 12 months extensions available.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT515491 |
| Notice type | PCS Notice - Website Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Oct 2024 |
| Submission deadline | 4 Nov 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £175,000 |
| Lots value | £175,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CALMAC FERRIES LIMITED |
| Locality | GOUROCK |
| Post town | Paisley |
| Postcode | PA19 1QP |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM33 Inverclyde, East Renfrewshire, and Renfrewshire |
| Local authority | Inverclyde |
| Electoral ward | Inverclyde West |
| Westminster constituency | Inverclyde and Renfrewshire West |
| Delivery location | TLM83 Inverclyde, East Renfrewshire, and Renfrewshire |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 4 Oct 2024 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT515491

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT515491
  Marketing Communications Support - Caledonian MacBrayne Brand Marketing Team is looking to work with a supplier who can offer the following services: - Support in planning and creating a comprehensive Marketing Communications (Marcomms) Strategy. This strategy must be integrated with our broader campaign and marcomms activities and include newsletters, blogs, and other relevant content. - Execute the development and distribution of tailored content and outputs targeted at specific segments and audiences, including both copywriting and creative aspects.

## Notice URLs

- http://
- http://www.calmac.co.uk
- http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000778693
- https://procurementjourney.scot/route-3/develop-strategy/procurement-routes/restricted-procedure
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000778693. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000778693.json.