---
title: "Provision of PR Services for Digital Health & Care Innovation Centre (DHI)"
ocid: "ocds-r6ebe6-0000781728"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000781728"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000781728.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000781728.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF STRATHCLYDE"
published: "2025-01-22"
---

# Provision of PR Services for Digital Health & Care Innovation Centre (DHI)

Buyer: UNIVERSITY OF STRATHCLYDE  
Current stage: Award  
OCID: ocds-r6ebe6-0000781728

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## Summary

The University of Strathclyde, acting as the Digital Health & Care Innovation Centre (DHI), has successfully awarded a contract for the provision of PR services. The contract is worth £96,000 and will run for a duration of 3 years with an option to extend for an additional year. The PR services will include developing media relations, supporting in-house PR content creation, managing public affairs and strategic stakeholder engagement, and providing measurement and analytics support. The procurement process was conducted through an open procedure, with the final award notice published on 22 January 2025. The contract was signed on 13 January 2025, and the awarded supplier is Hot Tin Roof, based in Edinburgh, UKM75 region.

This tender represents a significant opportunity for businesses specialising in public relations, particularly those with expertise in the digital health and social care sectors. It is especially suited for SMEs that can provide high-value PR services to raise awareness on national and international platforms. The awarded contract demonstrates the importance of having a strong media and public affairs strategy to enhance the reputation and visibility of the DHI. Businesses capable of delivering strategic communications, media relations, and stakeholder engagement will find this contract valuable for growth and expanding their client portfolio.

## Notice

The University of Strathclyde, acting as the Digital Health & Care Innovation Centre (DHI), is seeking to appoint a single supplier to provide a variety of PR services on a 3-year call-off contract (with the option to extend for another 1 year) to raise awareness of key activities both nationally and internationally across a range of media platforms to position us as experts in our field. Activities may include but not limited to: - Developing media relations with key journalists, publications and media outlets (nationally and internationally) - Providing expert support to our in-house PR Assistant with content creation and distribution in particular high-value press releases and thought leadership pieces - Managing public affairs and lobbying. - Supporting strategic stakeholder engagement - Providing measurement and analytical support to measure the impact of our activities - If required corporate communications and crisis management.

### Lot Information

Lot 1

The University of Strathclyde, acting as the Digital Health & Care Innovation Centre (DHI), is seeking to appoint a single supplier to provide a variety of PR services on a 3-year call-off contract (with the option to extend for another 1 year) to raise awareness of key activities both nationally and internationally across a range of media platforms to position us as experts in our field. Activities may include but not limited to: - Developing media relations with key journalists, publications and media outlets (nationally and internationally) - Providing expert support to our in-house PR Assistant with content creation and distribution in particular high-value press releases and thought leadership pieces - Managing public affairs and lobbying - Supporting strategic stakeholder engagement - Providing measurement and analytical support to measure the impact of our activities - If required corporate communications and crisis management. Objectives: - Increase overall brand awareness of the Digital Health & Care Innovation Centre (DHI) - Reinforce a strong narrative for DHI that is consistent in our media messaging - Strengthen DHI's reputation amongst industry partners and key influencers through positive engagements - Showcase DHI's capabilities and the impact that DHI has on digital health and social care innovation - To protest and enhance DHI brand and image. Outcomes: - Increase the number of members joining our network from key audiences - Open doors to potential collaboration opportunities - Increase in funding opportunities - Increase in the number of new projects coming into DHI project pipeline - Increase international exposure - Support the growth of the digital health and social care economy contribution by attracting investment and export opportunities within Scotland and internationally - Support the attraction of new talent and the up-skilling on workforces in the digital health and social care sector that addresses the digital skills gap.

Renewal: The contract will run for a period of 36 months with the option to extend for an additional 12-month period at the discretion of DHI.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN522258 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jan 2025 |
| Submission deadline | 4 Dec 2024 |
| Future notice date | Not specified |
| Award date | 13 Jan 2025 |
| Contract period | Not specified |
| Recurrence | This contract will be up for renewal 3 years after start date, however, the contract has an additional 12-month extension option. |

## Values

| Field | Value |
| --- | --- |
| Tender value | £96,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £96,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF STRATHCLYDE |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G1 1XQ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North East |
| Delivery location | TLM82 Glasgow City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HOT TIN ROOF |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services

## Release History

- 22 Jan 2025 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN522258
- 13 Nov 2024 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV518216

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV518216
  Provision of PR Services for Digital Health & Care Innovation Centre (DHI) - The University of Strathclyde, acting as the Digital Health & Care Innovation Centre (DHI), is seeking to appoint a single supplier to provide a variety of PR services on a 3-year call-off contract (with the option to extend for another 1 year) to raise awareness of key activities both nationally and internationally across a range of media platforms to position us as experts in our field. Activities may include but not limited to: - Developing media relations with key journalists, publications and media outlets (nationally and internationally) - Providing expert support to our in-house PR Assistant with content creation and distribution in particular high-value press releases and thought leadership pieces - Managing public affairs and lobbying. - Supporting strategic stakeholder engagement - Providing measurement and analytical support to measure the impact of our activities - If required corporate communications and crisis management.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN522258
  Provision of PR Services for Digital Health & Care Innovation Centre (DHI) - The University of Strathclyde, acting as the Digital Health & Care Innovation Centre (DHI), is seeking to appoint a single supplier to provide a variety of PR services on a 3-year call-off contract (with the option to extend for another 1 year) to raise awareness of key activities both nationally and internationally across a range of media platforms to position us as experts in our field. Activities may include but not limited to: - Developing media relations with key journalists, publications and media outlets (nationally and internationally) - Providing expert support to our in-house PR Assistant with content creation and distribution in particular high-value press releases and thought leadership pieces - Managing public affairs and lobbying. - Supporting strategic stakeholder engagement - Providing measurement and analytical support to measure the impact of our activities - If required corporate communications and crisis management.

## Notice URLs

- http://
- http://www.strath.ac.uk/
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000781728
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000781728. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000781728.json.