---
title: "Student Recruitment Advertising"
ocid: "ocds-r6ebe6-0000785945"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000785945"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000785945.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000785945.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "QUEEN MARGARET UNIVERSITY"
published: "2025-09-02"
---

# Student Recruitment Advertising

Buyer: QUEEN MARGARET UNIVERSITY  
Current stage: Award  
OCID: ocds-r6ebe6-0000785945

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000785945)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000785945.json)

## Summary

Queen Margaret University (QMU), based in Musselburgh, is undergoing a procurement process for "Student Recruitment Advertising" services. The aim is to strategise, execute, and monitor advertising campaigns to enhance student recruitment. The procurement is classified under the education industry category, and its location is primarily at Queen Margaret University. The procurement process follows a limited method without prior publication due to extreme urgency, ensuring service continuity amid a lack of procurement leadership. The tender has reached the completion stage, with the initial contract having been signed on 16th December 2024. The completed contract is valued at £260,000 and awarded to the incumbent supplier, Penna Plc.

This procurement process offers a significant opportunity for businesses involved in educational services and marketing sectors, particularly those with expertise in strategic advertising campaign management. The proposal seeks a supplier capable of enhancing student engagement through targeted marketing initiatives, ideal for firms experienced in the education market or similar fields. While currently fulfilled by Penna Plc, the temporary nature of the arrangement suggests potential future opportunities for other qualified suppliers once a complete procurement is conducted at the contract's end. Businesses aiming to diversify or strengthen their presence in the education sector may find this tender particularly beneficial in establishing or extending their foothold in the market.

## Notice

QMU requires a competent and proficient supplier to support the strategizing, execution and monitoring of campaign activity in order to stimulate student recruitment.

### Lot Information

Lot 1

Non-competitive action carried out due to reasons of extreme urgency according to regulation 6(1)(C). Contract awarded to incumbent supplier, Penna Plc, to ensure continuity of student advertising services in the absence of a Head of Procurement for one year contract. Full procurement to be carried out once contract expires.

### Procurement Information

Non-competitive action carried out due to reasons of extreme urgency according to regulation 6(1)(C). Contract awarded to incumbent supplier, Penna Plc, to ensure continuity of student advertising services in the absence of a Head of Procurement for one year contract. Full procurement to be carried out once contract expires.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP538259 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Dec 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £260,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Cancelled |
| Awards status | Unsuccessful |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | QUEEN MARGARET UNIVERSITY |
| Locality | MUSSELBURGH |
| Post town | Edinburgh |
| Postcode | EH21 6UU |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM11 East Lothian and Midlothian |
| Local authority | East Lothian |
| Electoral ward | Musselburgh |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM73 East Lothian and Midlothian |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENNA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 2 Sep 2025 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP538259
- 16 Dec 2024 at 00:00 - Award - OJEU - F15 - Voluntary Ex Ante Transparency Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC520371

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC520371
  Student Recruitment Advertising - QMU requires a competent and proficient supplier to support the strategizing, execution and monitoring of campaign activity in order to stimulate student recruitment.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP538259
  Student Recruitment Advertising - QMU requires a competent and proficient supplier to support the strategizing, execution and monitoring of campaign activity in order to stimulate student recruitment.

## Notice URLs

- http://
- http://www.qmu.ac.uk/
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000785945
- https://scotcourts.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000785945. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000785945.json.
