---
title: "Multichannel Advertising & SEO Agency for Student Recruitment"
ocid: "ocds-r6ebe6-0000794617"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000794617"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000794617.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000794617.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "ABERTAY UNIVERSITY"
published: "2025-06-04"
---

# Multichannel Advertising & SEO Agency for Student Recruitment

Buyer: ABERTAY UNIVERSITY  
Current stage: Award  
OCID: ocds-r6ebe6-0000794617

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000794617)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000794617.json)

## Summary

Abertay University, located in Dundee, UK, successfully completed a procurement process to engage an agency for multichannel advertising and SEO services aimed at boosting student recruitment for its undergraduate and postgraduate programmes. The contract, identified by "038-AU-PRO-2425," was awarded through an open procedure to "Anything is Possible," a small to medium-sized enterprise. This contract, valued at £1,050,000, was signed on 4th June 2025. The main focus of this procurement was within the education sector, covering services relating to advertising and marketing. The delivery is based in Dundee and aims to enhance the university's presence across Scotland, the rest of the UK, and internationally.

This tender provides a valuable opportunity for businesses specialised in digital marketing to work with a higher education institution, facilitating business expansion into educational markets. Specifically, agencies with expertise in SEO, digital advertising, and strategy development would find this contract appealing. The engagement not only presents a revenue stream but also enables the agency to deliver significant contributions to community development, such as offering digital skills training and mentorships in Dundee. Firms with a proven track record in regulatory compliance and strategic excellence would be well-suited to compete for such contracts in the future, potentially leading to further collaborations and an expanded client portfolio within the education sector.

## Notice

Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.

### Lot Information

Lot 1

The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally

Renewal: The University shall have the option to extend the contract for up to two additional periods of two years each, following the initial three-year term. Where the option to extend is exercised, the University shall be entitled to terminate the contract at any time during the ex-tended period upon giving the Tenderer three months' notice in writing of its intention to terminate the contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN531817 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Jun 2025 |
| Submission deadline | 28 Apr 2025 |
| Future notice date | Not specified |
| Award date | 4 Jun 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,260,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,050,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ABERTAY UNIVERSITY |
| Locality | DUNDEE |
| Post town | Dundee |
| Postcode | DD1 1HG |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM0 Eastern Scotland |
| ITL 3 | TLM03 Angus and Dundee City |
| Local authority | Dundee City |
| Electoral ward | Maryfield |
| Westminster constituency | Dundee Central |
| Delivery location | TLM71 Angus and Dundee City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ANYTHING IS POSSIBLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 4 Jun 2025 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN531817
- 27 Mar 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR527002

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR527002
  Multichannel Advertising & SEO Agency for Student Recruitment - Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN531817
  Multichannel Advertising & SEO Agency for Student Recruitment - Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.

## Notice URLs

- http://
- http://www.abertay.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000794617
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000794617. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000794617.json.