---
title: "Provision of In- Country Presence South-Asia, Nigeria & Malaysia (GCU)"
ocid: "ocds-r6ebe6-0000796371"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000796371"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000796371.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000796371.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "GLASGOW CALEDONIAN UNIVERSITY"
published: "2025-04-16"
---

# Provision of In- Country Presence South-Asia, Nigeria & Malaysia (GCU)

Buyer: GLASGOW CALEDONIAN UNIVERSITY  
Current stage: Tender  
OCID: ocds-r6ebe6-0000796371

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## Summary

Glasgow Caledonian University (GCU) is seeking contractors for the provision of in-country presence in South Asia (excluding Pakistan), Nigeria, and South East Asia to support student recruitment and marketing efforts. The tender falls under the education industry and will encompass locations including India, Nepal, Bangladesh, Sri Lanka, Nigeria, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. The procurement is currently in the tender stage, with submissions being accepted electronically until 16th May 2025. The contract duration is set for 1080 days, and responses will be assessed by the procurement team at Glasgow Caledonian University, located in Glasgow, UK.

This procurement presents significant opportunities for businesses specialising in international student recruitment and marketing services. Companies with robust networks and strategic capabilities in the specified regions can leverage their local expertise to support GCU's growth objectives. Ideal contenders include those knowledgeable in higher education sectors with a proven track record in driving student enrolment and branding initiatives. The open procedure procurement method allows wide participation, enabling businesses to contribute valuable insights and competitive strategies to bolster GCU's presence and attract potential students from diverse international markets.

## Notice

The University is seeking a Contractor(s) for the provision of In-Country Presence in the South Asia region (excluding Pakistan), Nigeria and South East Asia. The Directorate of Future Students, Marketing and Communications key function is to develop, manage and execute the University's marketing and recruitment strategy, enabling the University to achieve student recruitment targets (all degree levels) from UK and international markets, as well as more broadly build and bolster our brand position and levels of recognition.

### Lot Information

In-Country Presence in South Asia (excluding Pakistan)

The University has identified the need for continued South Asia regional presence to support recruitment targets and associated objectives. The South Asia region has been identified through market intelligence and experience as a region with potential to contribute significantly to these targets over the next three years. The priority markets in this region for GCU are India, Nepal, Bangladesh and Sri Lanka. We require the regional presence in South Asia to support recruitment and conversion activities in these priority markets. We require an in regional presence to provide effective, measurable and proven strategic recruitment and conversion support. Based on research and previous experience of the HE sectors; this presence should be in a city hub in India that fits well with our course portfolio and provides the institution with competitive advantage. (i.e. either Mumbai and Delhi). We are requesting recommendations as how best to resource this. The contractor must have capacity and resources in South Asia region to efficiently facilitate the attainment of international targets.

In-Country Presence in Nigeria

Nigeria has been a top recruitment market for GCU for many years. We require an in-country presence to continue to maximise recruitment opportunities for GCU postgraduate courses and to also grow the appeal of GCU undergraduate courses in the market. The in-country presence will build relationships with key sponsors and visit on a regular basis and participate in local events. The regional presence also needs to provide market insights and intelligence that contributes to maximising recruitment opportunities and mitigating risks. In addition to this operational function the University also require full cycle reporting and reflection on engagement to maximise efficiencies. We require an in regional presence to provide effective, measurable and proven strategic recruitment and conversion support. Based on research and previous experience of the HE sectors; this presence should be in a city hub in Nigeria that fits well with our course portfolio and provides the institution with competitive advantage. We are requesting recommendations as how best to resource this. The contractor must have capacity and resources in Nigeria to efficiently facilitate the attainment of international targets.

In-Country Presence in South East Asia

As GCU begins to enter new priority diversification markets in South East Asia, we are seeking an experienced partner capable of supporting GCU in building, acquiring and maintaining market share over time. Five of our priority diversification markets are in South East Asia (Indonesia, Malaysia, Thailand, Vietnam and Philippines). All these markets are at market entry or development stage for GCU, with currently very low enrolment numbers. An in-country presence will serve as the local liaison, fostering consistent communication and relationships with GCU agent network, prospective students and offer holders. By leveraging the local knowledge and cultural understanding, the in-country presence will recommend recruitment and conversion plans to resonate with the target audiences. The representative will conduct information sessions, participate in education fairs, and engage with local schools to actively promote GCU's programmes. The regional presence will provide market insights and intelligence that contributes to maximising recruitment opportunities and mitigating risk in this region. This is crucial for GCU to make informed decisions and adapt its strategies in the dynamic South East Asian region. In addition to this operational function the University also require full cycle reporting and reflection on engagement to maximise efficiencies.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR528572 |
| Notice type | OJEU - F2 - Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Apr 2025 |
| Submission deadline | 16 May 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GLASGOW CALEDONIAN UNIVERSITY |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G4 0BA |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North |
| Delivery location | TLM82 Glasgow City |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79411100 - Business development consultancy services

## Release History

- 16 Apr 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR528572

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR528572
  Provision of In- Country Presence South-Asia, Nigeria & Malaysia (GCU) - The University is seeking a Contractor(s) for the provision of In-Country Presence in the South Asia region (excluding Pakistan), Nigeria and South East Asia. The Directorate of Future Students, Marketing and Communications key function is to develop, manage and execute the University's marketing and recruitment strategy, enabling the University to achieve student recruitment targets (all degree levels) from UK and international markets, as well as more broadly build and bolster our brand position and levels of recognition.

## Notice URLs

- http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343
- http://www.scotcourts.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000796371
- https://www.gcu.ac.uk/aboutgcu/services-and-facilities/finance/procurement
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000796371. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000796371.json.