---
title: "Strategic Marketing and Communications"
ocid: "ocds-r6ebe6-0000797930"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000797930"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000797930.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000797930.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF EDINBURGH"
published: "2025-11-04"
---

# Strategic Marketing and Communications

Buyer: UNIVERSITY OF EDINBURGH  
Current stage: Award  
OCID: ocds-r6ebe6-0000797930

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000797930)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000797930.json)

## Summary

The University of Edinburgh, a body governed by public law and a notable institution in the education sector, is currently in the tender stage of its procurement process for Strategic Marketing and Communications services. This contract, valued at £1.4 million, is structured under an open procurement method, inviting electronic submissions by 1st July 2025. Geographically, the contract is focused on the UKM75 region, primarily aiming to secure services that amplify the University's brand visibility and streamline communications for its Accommodation, Catering, and Events (ACE) department. Key lots within the tender include Paid Advertising and Digital Strategy, Public Relations, and Branding & Design, each designed to boost the institution's commercial success through expert partnerships.

This tender offers substantial opportunities for businesses looking to expand their footprint in the strategic marketing and communications sector, particularly those specialising in digital advertising, public relations, and design services. Companies capable of improving brand visibility, enhancing audience engagement, and driving conversions through creative and effective strategies are well-suited to compete. The emphasis on community benefits and the potential for contract period extensions provide additional value for businesses seeking long-term partnerships with a prestigious client such as the University of Edinburgh, making it an attractive prospect for growth-oriented agencies.

## Notice

The University of Edinburgh's Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University's year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.

### Lot Information

Branding and Design

This lot will focus on the creation, development, and execution of the University's commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.

Options: The University will have the option to extend this contract by an additional period of 24-months.

Renewal: The University will have the option to extend this contract by an additional period of 24-months.

Paid Digital Advertising and Digital Strategy

The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events.. This lot was cancelled during the tender process and no award was made.

Options: The University will have the option to extend this contract by an additional period of 24-months.

Renewal: The University will have the option to extend this contract by an additional period of 24-months.

Public Relations

This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University's profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.

Options: The University will have the option to extend this contract by an additional period of 24-months.

Renewal: The University will have the option to extend this contract by an additional period of 24-months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV542675 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Nov 2025 |
| Submission deadline | 1 Jul 2025 |
| Future notice date | Not specified |
| Award date | 31 Oct 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,400,000 |
| Lots value | £1,400,000 |
| Awards value | Not specified |
| Contracts value | £400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Unsuccessful |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH1 1HT |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | FRAME; WE ARE SEVENTHREE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services

## Release History

- 4 Nov 2025 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV542675
- 28 May 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY531198

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY531198
  Strategic Marketing and Communications - The University of Edinburgh's Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative aims to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University's year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV542675
  Strategic Marketing and Communications - The University of Edinburgh's Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University's year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.

## Notice URLs

- http://
- http://www.ed.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000797930
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html?VISITORID=b00bf88c-8f28-485d-87cf-5a33b56e5fa8&VISITORID=b00bf88c-8f28-485d-87cf-5a33b56e5fa8

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000797930. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000797930.json.