--- title: "Contract for the Provision of Customer Relationship Management System" ocid: "ocds-r6ebe6-0000799544" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000799544" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000799544.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000799544.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "ROBERT GORDON UNIVERSITY" published: "2026-02-26" --- # Contract for the Provision of Customer Relationship Management System Buyer: ROBERT GORDON UNIVERSITY Current stage: Award OCID: ocds-r6ebe6-0000799544 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000799544) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000799544.json) ## Summary Robert Gordon University, located in Aberdeen, has successfully completed the procurement process for a Customer Relationship Management System. This initiative is part of a broader strategic goal to enhance student recruitment and overall growth. The procurement, involving goods, has been carried out using an open procedure and covers the education sector. A contract was awarded to Tribal Dynamics Ltd for the implementation of the CRM system based on Microsoft Dynamics CRM. The contract, valued at £288,060, is already active following its signing on 26 February 2026. The project aims to streamline the student admissions process and improve marketing and communication strategies. This tender presents significant opportunities for businesses specialising in CRM systems, particularly those aligned with Microsoft technologies. The focus on enhancing student recruitment journeys creates potential for companies skilled in marketing optimisation and digital communication solutions. Given its scale and value, the contract is particularly suitable for large enterprises capable of delivering comprehensive CRM solutions. Companies looking to expand their market in the education sector, especially those with experience in software integration and technical capability, are well-positioned to compete in such tenders organised by public authorities like Robert Gordon University. ## Notice The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment. ### Lot Information Lot 1 The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment. Renewal: Optional extension of up to 12 months ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB550514 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 26 Feb 2026 | | Submission deadline | 2 Jul 2025 | | Future notice date | Not specified | | Award date | 26 Feb 2026 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £300,000 | | Lots value | £300,000 | | Awards value | Not specified | | Contracts value | £288,060 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | ROBERT GORDON UNIVERSITY | | Locality | ABERDEEN | | Post town | Aberdeen | | Postcode | AB10 7FY | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM5 North Eastern Scotland | | ITL 3 | TLM50 Aberdeen City and Aberdeenshire | | Local authority | Aberdeen City | | Electoral ward | Airyhall/Broomhill/Garthdee | | Westminster constituency | Aberdeen South | | Delivery location | TLM50 Aberdeen City and Aberdeenshire | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | TRIBAL DYNAMICS | ## CPV Codes ### Divisions - 48 - Software package and information systems - 72 - IT services: consulting, software development, Internet and support - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 48000000 - Software package and information systems - 48100000 - Industry specific software package - 48445000 - Customer Relation Management software package - 72212445 - Customer Relation Management software development services - 79342300 - Customer services ## Release History - 26 Feb 2026 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB550514 - 23 May 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY530942 ## Documents - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAY530942&idx=2 18th June 2025 - Updated Tender timeline - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAY530942&idx=1 23rd May 2025 - Invitation to Tender and Associated Schedules. - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY530942 Contract for the Provision of Customer Relationship Management System - The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment. - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB550514 Contract for the Provision of Customer Relationship Management System - The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment. ## Notice URLs - http:// - http://www.rgu.ac.uk - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000799544 - https://www.publiccontractsscotland.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000799544. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000799544.json.