--- title: "Search Engine Optimisation Services (SEO)" ocid: "ocds-r6ebe6-0000801031" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000801031" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000801031.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000801031.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "VISITSCOTLAND" published: "2025-10-09" --- # Search Engine Optimisation Services (SEO) Buyer: VISITSCOTLAND Current stage: Award OCID: ocds-r6ebe6-0000801031 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000801031) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000801031.json) ## Summary The recent procurement process by VisitScotland, a public organisation based in Edinburgh, focused on acquiring Search Engine Optimisation (SEO) services. This initiative falls under the marketing and tourism industry category, specifically tagged as services. The procurement method employed was an open procedure, and the contract pertains to Edinburgh, UKM region. Originally tendered on 11th June 2025, it aimed to enhance visibility and online engagement through advanced SEO strategies. The award stage has been completed, with the contract awarded to Big Wednesday on 1st October 2025, reflecting a notable contract value of £370,908. The project offers optional extensions over two one-year periods, indicating potential long-term engagement opportunities for the successful supplier. VisitScotland's tender for SEO services presents substantial growth prospects for businesses keen on enhancing the digital footprint of clients within the tourism sector. This contract is ideally suited for companies with robust expertise in digital marketing and SEO optimisation, particularly those capable of delivering high-quality data analysis and insights, as these were key assessment criteria. SMEs like Big Wednesday, which succeeded in securing the contract, demonstrate that mid-sized firms with proven technical competence and the capacity for innovation in digital marketing are well-positioned to compete effectively for such opportunities. The focus on quality and competitive pricing makes this an appealing venture within the marketing and tourism domain for businesses looking to expand their portfolio in public sector contracts. ## Notice Search Engine Optimisation services for VisitScotland ### Lot Information Lot 1 The primary requirement is to provide Search Engine Optimisation Services (SEO) for https://www.visitscotland.com. Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015. Options: Due to the optional two one-year extensions - see II.2.7 Renewal: Two 12-months extensions ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT541138 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Oct 2025 | | Submission deadline | 11 Jul 2025 | | Future notice date | Not specified | | Award date | 1 Oct 2025 | | Contract period | Not specified | | Recurrence | February 2028 | ## Values | Field | Value | | --- | --- | | Tender value | £420,000 | | Lots value | £420,000 | | Awards value | Not specified | | Contracts value | £370,908 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | VISITSCOTLAND | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH8 8BG | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | City Centre | | Westminster constituency | Edinburgh East and Musselburgh | | Delivery location | TLM Scotland | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | BIG WEDNESDAY | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72000000 - IT services: consulting, software development, Internet and support - 72212220 - Internet and intranet software development services - 72212221 - Internet browsing software development services - 72421000 - Internet or intranet client application development services ## Release History - 9 Oct 2025 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT541138 - 11 Jun 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN532341 ## Documents - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN532341&idx=8 23rd July 2025 - Revised Timeline - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN532341&idx=7 27th June 2025 - Answers to questions that exceeded word count - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN532341&idx=5 11th June 2025 - Appendix F - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN532341&idx=6 11th June 2025 - Appendix G - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN532341&idx=1 11th June 2025 - SEO ITT - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN532341&idx=2 11th June 2025 - Schedule 1 SOR - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN532341&idx=3 11th June 2025 - Schedule 2 Pricing - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JUN532341&idx=4 11th June 2025 - Schedule 3 Terms & Conditions - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN532341 Search Engine Optimisation Services (SEO) - Search Engine Optimisation services for VisitScotland - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT541138 Search Engine Optimisation Services (SEO) - Search Engine Optimisation services for VisitScotland ## Notice URLs - http:// - http://www.publiccontractsscotland.gov.uk - http://www.visitscotland.org - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000801031 - https://www.visitscotland.com ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000801031. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000801031.json.