---
title: "Award of MSF 2022 - Parental Audience - Research Services - ITT - 2025"
ocid: "ocds-r6ebe6-0000801205"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000801205"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000801205.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000801205.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "SCOTTISH GOVERNMENT"
published: "2025-09-22"
---

# Award of MSF 2022 - Parental Audience - Research Services - ITT - 2025

Buyer: SCOTTISH GOVERNMENT  
Current stage: Award  
OCID: ocds-r6ebe6-0000801205

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000801205)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000801205.json)

## Summary

The Scottish Government has completed the award stage of a procurement process titled "Award of MSF 2022 - Parental Audience - Research Services - ITT - 2025." This process falls under the services category, specifically within the business services sector, which includes marketing, law, consulting, recruitment, and security. The contract is focused on communications-related research for a parental audience. This procurement process took place in Edinburgh, with the key award date being 22nd September 2025. The procurement utilised a framework agreement, and the main supplier awarded is Jump Research with a contract value of £200,000.

This contract provides substantial opportunities for growth, particularly for businesses specialising in marketing services with a focus on research and communications. Companies that possess expertise in designing effective communication strategies for specific demographics, such as parental audiences, would find themselves well-placed to compete for similar contracts. Entities with skills in comprehensive research and data analysis in the marketing sector can leverage this opportunity to enhance their portfolio and expand their client base in the public sector, particularly within government frameworks. The presence of only two bids suggests a competitive yet not overly saturated market, ensuring reasonable chances for well-prepared businesses.

## Notice

The requirement is for Marketing Services Framework 2022 for the "Parental Audience - Communications related Research" contract. Full details are supplied in the documents attached.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP539680 |
| Notice type | PCS Notice - Quick Quote Award |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 22 Sep 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SCOTTISH GOVERNMENT |
| Additional buyers | EAST DUNBARTONSHIRE COUNCIL; FALKIRK COUNCIL; FORESTRY AND LAND SCOTLAND; HISTORIC ENVIRONMENT SCOTLAND; MORAY COUNCIL; NATIONAL GALLERIES OF SCOTLAND; PERTH & KINROSS COUNCIL; REGISTERS OF SCOTLAND; SCOTTISH GOVERNMENT- SASA; SOUTH AYRSHIRE COUNCIL; THE CITY OF EDINBURGH COUNCIL |
| Locality | PERTH |
| Post town | Perth |
| Postcode | PH1 5PH |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Inverleith |
| Westminster constituency | Edinburgh West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 28 |
| Supplier names | AKHTER COMPUTERS; APEM; ATKINSREALIS; BARNETT WADDINGHAM; CRAIGFORTH CONSULTANCY AND RESEARCH; DATAVITA; DECIDING MATTERS; EKOS; ELEVATOR; ELIS; FISHERS SERVICES; GCU; GMG CONTRACTORS; GTR CONTRACTS; HAGS-SMP; HAYS SPECIALIST RECRUITMENT; HEARTS & MINDS; IPSOS MORI; JUMP RESEARCH; LEITH CREATIVE AGENCY LTD (T/A LEITH AGENCY; MAM CONTRACTING; SCOT J C B; THE LINES BETWEEN; THINKPROJECT; THOMAS & ADAMSON INTERNATIONAL; TONY WEIR CONTRACTOR; VENESKY BROWN; VENESKY-BROWN RECRUITMENT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 22 Sep 2025 at 11:44 - Award - PCS Notice - Quick Quote Award - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP539680

## Notice URLs

- http://historicenvironment.scot
- http://https://forestryandland.gov.scot
- http://www.eastdunbarton.gov.uk
- http://www.edinburgh.gov.uk
- http://www.falkirk.gov.uk
- http://www.moray.gov.uk
- http://www.nationalgalleries.org
- http://www.pkc.gov.uk
- http://www.ros.gov.uk
- http://www.scotland.gov.uk
- http://www.south-ayrshire.gov.uk/procurement/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000801205. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000801205.json.