---
title: "SPPD - Marketing Services (2026)"
ocid: "ocds-r6ebe6-0000809081"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000809081"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000809081.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000809081.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "SCOTTISH GOVERNMENT"
published: "2025-09-26"
---

# SPPD - Marketing Services (2026)

Buyer: SCOTTISH GOVERNMENT  
Current stage: Tender  
OCID: ocds-r6ebe6-0000809081

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## Summary

The Scottish Government is currently in the tender stage of a comprehensive public procurement process for marketing services under the procurement ID SEP540110. This initiative, titled "SPPD - Marketing Services (2026)", seeks to establish a multi-lot, multi-supplier framework agreement for various services including Creative Services, Digital Marketing, Public Relations, Market Research, Events, and Video Production. With an estimated value of £40,000,000, this project is under the jurisdiction of the Scottish Procurement and Property Directorate, encompassing a wide range of public sector bodies within Scotland. The process utilises an open procedure for procurement, and electronic submissions are facilitated, with the deadline for submission set for 7th November 2025 at 12:00 PM. The primary location for the delivery is within the UKM (Scotland) region, and the contracts will be awarded starting from the submission deadline.

This tender presents significant opportunities for businesses specialising in marketing, digital technology, and communication services to expand their foothold within the Scottish public sector. Companies who excel in creative development, strategic planning, and technical executions—particularly those adept at managing diverse marketing channels or engaging in large-scale advertising and event management—are ideally positioned to benefit from this framework. With plans to appoint multiple suppliers across various lots, including high-value and specialised service areas, the tender is particularly favourable for businesses that are innovative, adaptable, and capable of delivering high-quality services under public sector frameworks. Additionally, SMEs and third-sector organisations are encouraged to participate, potentially benefiting from opportunities to collaborate and grow their business profiles through public sector engagements.

## Notice

The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. This Framework will be a multi-lot and multi-supplier agreement and will cover the following services: Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production. The framework agreement will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998, The Office for the Secretary of State for Scotland, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, , bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, the Commissioner of Northern Lighthouse operating as the Northern Lighthouse Board, Scottish Futures Trust, Equality and Human Rights Commission, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing. In addition to the contracting authorities listed, the framework agreement will be available to charities entered on the Scottish Charity Register and voluntary organisations entered on the Membership Database of the Scottish Council for Voluntary Organisations. Information about agencies of the Scottish Ministers ,Scottish Non-Departmental Public Bodies and offices in the Scottish Administration which are not ministerial offices are listed at http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies Overview of the governance structure of public procurement for Scotland, including the Public Procurement Group. https://www.gov.scot/publications/public-procurement-governance/

### Lot Information

Digital Marketing Services

It is envisaged that Lot 3 will have five suppliers appointed. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body's objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.

Public Relations

It is envisaged that Lot 4 will have five suppliers appointed. The Supplier shall provide services covering the planning, creative approach, project delivery and evaluation of Public Relations activity as required by individual Framework Public Bodies.

Market Research Services

It is envisaged that Lot 5 will have four suppliers appointed. Market Research Services require research specialists to advise and implement a range of market and customer research activities covering many aspects of communications work. This will include the development, creation and delivery of effective and measurable marketing communications programmes as well as elements of wider activities, either individually or a combination of strategic planning, field marketing, direct marketing and partnership marketing.

Event Services

It is envisaged that Lot 6 will have two suppliers appointed. Events Services cover event management, virtual events, exhibition Management, and technical audio visual services required by Framework Public Bodies.

Video Production Services

It is envisaged that Lot 7 will have two suppliers appointed. Video Production services cover video production & post production services required by Framework Public Bodies.

Creative Services (above 75,000 GBP)

It is envisaged that Lot 1 will have five suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 1 will be for call off contracts above 75,000 GBP.

Creative Services (below 75,000 GBP)

It is envisaged that Lot 2 will have three suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 2 will be for call off contracts below 75,000 GBP.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP540110 |
| Notice type | OJEU - F2 - Contract Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Sep 2025 |
| Submission deadline | 7 Nov 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | within 4 years |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000,000 |
| Lots value | £40,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SCOTTISH GOVERNMENT |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH6 6QQ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Leith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM Scotland |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 73110000 - Research services
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79416000 - Public relations services
- 79952000 - Event services
- 92111000 - Motion picture and video production services

## Release History

- 26 Sep 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP540110

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP540110
  SPPD - Marketing Services (2026) - The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. This Framework will be a multi-lot and multi-supplier agreement and will cover the following services: Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production. The framework agreement will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998, The Office for the Secretary of State for Scotland, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, , bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, the Commissioner of Northern Lighthouse operating as the Northern Lighthouse Board, Scottish Futures Trust, Equality and Human Rights Commission, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing. In addition to the contracting authorities listed, the framework agreement will be available to charities entered on the Scottish Charity Register and voluntary organisations entered on the Membership Database of the Scottish Council for Voluntary Organisations. Information about agencies of the Scottish Ministers ,Scottish Non-Departmental Public Bodies and offices in the Scottish Administration which are not ministerial offices are listed at http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies Overview of the governance structure of public procurement for Scotland, including the Public Procurement Group. https://www.gov.scot/publications/public-procurement-governance/

## Notice URLs

- http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343
- http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2363
- http://www.scotland.gov.uk
- http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000809081
- https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-procurement/
- https://www.gov.scot/publications/public-procurement-governance/
- https://www.publictendersscotland.publiccontractsscotland.gov.uk
- https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court
- https://www.sdpscotland.co.uk/?utm_source=pcs&utm_medium=frontpage&utm_content=march16&utm_campaign=SDP03

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000809081. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000809081.json.