---
title: "PR Services in North America: Leisure"
ocid: "ocds-r6ebe6-0000812007"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000812007"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000812007.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000812007.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "VISITSCOTLAND"
published: "2025-10-03"
---

# PR Services in North America: Leisure

Buyer: VISITSCOTLAND  
Current stage: Tender  
OCID: ocds-r6ebe6-0000812007

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000812007)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000812007.json)

## Summary

VisitScotland is seeking to engage a full-service Public Relations agency to execute an extensive range of PR activities across the United States and Canada as part of their global brand strategy. The tender, titled "PR Services in North America: Leisure," is an active open procedure focusing on the marketing and tourism industry category. VisitScotland, a body governed by public law, is headquartered in Edinburgh, and is accepting electronic submissions until 4th November 2025, with the process managed through the Public Contracts Scotland platform. This tender is part of the initial tender stage and carries a contract value of £615,000 over a 36-month period, with the potential for two additional 12-month extensions.

This opportunity offers substantial growth potential for businesses specialising in PR services within the travel sector, particularly those with established expertise and understanding of the US and Canadian markets, along with Scotland's attractions. Agencies with advanced insights into the leisure travel sector and media marketplaces, alongside a robust network within the travel trade media, would find themselves well-suited to compete. This procurement is an excellent prospect for agencies seeking to enhance their portfolio with a high-profile client like VisitScotland, offering significant engagement within North American tourism marketing.

## Notice

VisitScotland is looking to contract a full-service Public Relations agency with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland's global brand strategy.

### Lot Information

Lot 1

VisitScotland is looking to contract a full-service Public Relations agency with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland's global brand strategy. There is a requirement for a Consumer-focused PR Service and this needs an agency with expert, current knowledge of both the US and Canadian leisure travel sector, media marketplace, trends and consumer insights, and travel trade media, and sound knowledge of Scotland and its attractions for North American visitors

Renewal: up to 2 x 12 month extensions

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT540624 |
| Notice type | OJEU - F2 - Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Oct 2025 |
| Submission deadline | 4 Nov 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | 36 months |

## Values

| Field | Value |
| --- | --- |
| Tender value | £615,000 |
| Lots value | £615,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITSCOTLAND |
| Additional buyers | SCOTTISH GOVERNMENT - BRANDSCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH8 8BG |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 3 Oct 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT540624

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT540624
  PR Services in North America: Leisure - VisitScotland is looking to contract a full-service Public Relations agency with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland's global brand strategy.

## Notice URLs

- http://
- http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=812007
- http://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx
- http://www.visitscotland.org
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000812007
- https://www.publiccontractsscotland.gov.uk
- https://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=812007

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000812007. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000812007.json.