---
title: "The Provision of a Media Monitoring and Distribution Platform"
ocid: "ocds-r6ebe6-0000821774"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000821774"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000821774.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000821774.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "ABERTAY UNIVERSITY"
published: "2026-01-27"
---

# The Provision of a Media Monitoring and Distribution Platform

Buyer: ABERTAY UNIVERSITY  
Current stage: Tender  
OCID: ocds-r6ebe6-0000821774

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## Summary

Abertay University is currently in the tendering stage of a procurement process for two platforms aimed at enhancing its digital presence and media intelligence. The procurement, titled "The Provision of a Media Monitoring and Distribution Platform," is designed to augment the University's communication efforts through tools for media monitoring, reputation tracking, and social media management. Located in Dundee, UK, this procurement falls under the education industry category. The procurement process follows an open procedure, with an estimated contract value of £40,000, and allows for electronic submission through the Public Contracts Scotland website. Key dates include the tender period ending on 6th March 2026, followed by the award period commencing the same day.

This tender presents significant growth opportunities for businesses specialising in digital media solutions, analytics, and content management services. SMEs capable of providing advanced analytics platforms that enable sentiment evaluation, issue tracking, and strategic planning would find this contract particularly fitting. Businesses experienced in social media management and engagement would be well-suited to compete, especially those offering integration capabilities with existing systems. The contract is divided into two lots, allowing potential suppliers to bid for one or both, with an optional extension of one year, promising long-term collaboration prospects with a notable educational institution.

## Notice

Abertay University intends to enhance its digital presence, media intelligence and reputation management capabilities through the procurement of two complementary solutions under a four-year contract. The requirement is divided into two lots: Lot 1 - Media Monitoring and Reputation Tracking Tool Lot 2 - Social Media Management and Scheduling Tool These solutions will support proactive monitoring, engagement and reporting across digital, print and social media channels while ensuring operational efficiency, strong security and full regulatory compliance. Each lot will be evaluated and awarded independently. While the solutions are expected to operate effectively alongside one another within the University's wider digital environment, there is no requirement for direct integration between Lot 1 and Lot 2 solutions. Both platforms must, however, support integration with the University's exiting systems and standard exchange mechanisms where appropriate.

### Lot Information

Media Monitoring and Reputation Tracking Tool

The successful bidder must provide a comprehensive monitoring and analytics platform capable of tracking media activity across digital, print and social channels. The tool must enable the university to evaluate sentiment, identify emerging issues, benchmark performance and produce reliable insights for strategic communication planning.

Renewal: Optional 12 Month Extension

Social Media Management and Scheduling Tool

The successful bidder must deliver a platform to support streamlined content planning, cross-channel engagement and performance analytics for the University's social media activity.

Renewal: Optional 12 month extension

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN548124 |
| Notice type | PCS Notice - Website Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Jan 2026 |
| Submission deadline | 6 Mar 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000 |
| Lots value | £40,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ABERTAY UNIVERSITY |
| Locality | DUNDEE |
| Post town | Dundee |
| Postcode | DD1 1HG |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM0 Eastern Scotland |
| ITL 3 | TLM03 Angus and Dundee City |
| Local authority | Dundee City |
| Electoral ward | Maryfield |
| Westminster constituency | Dundee Central |
| Delivery location | TLM71 Angus and Dundee City |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72400000 - Internet services
- 79340000 - Advertising and marketing services

## Release History

- 27 Jan 2026 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN548124

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN548124
  The Provision of a Media Monitoring and Distribution Platform - Abertay University intends to enhance its digital presence, media intelligence and reputation management capabilities through the procurement of two complementary solutions under a four-year contract. The requirement is divided into two lots: Lot 1 - Media Monitoring and Reputation Tracking Tool Lot 2 - Social Media Management and Scheduling Tool These solutions will support proactive monitoring, engagement and reporting across digital, print and social media channels while ensuring operational efficiency, strong security and full regulatory compliance. Each lot will be evaluated and awarded independently. While the solutions are expected to operate effectively alongside one another within the University's wider digital environment, there is no requirement for direct integration between Lot 1 and Lot 2 solutions. Both platforms must, however, support integration with the University's exiting systems and standard exchange mechanisms where appropriate.

## Notice URLs

- http://
- http://www.abertay.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000821774
- https://www.publiccontractsscotland.gov.uk/
- https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=821774
- https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000821774. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000821774.json.