--- title: "Campaign Planning and Delivery & Associated Services (GCU)" ocid: "ocds-r6ebe6-0000822099" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000822099" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000822099.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000822099.json" source: "Public Contracts Scotland" current_stage: "Tender" buyer: "GLASGOW CALEDONIAN UNIVERSITY" published: "2026-02-03" --- # Campaign Planning and Delivery & Associated Services (GCU) Buyer: GLASGOW CALEDONIAN UNIVERSITY Current stage: Tender OCID: ocds-r6ebe6-0000822099 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000822099) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000822099.json) ## Summary Glasgow Caledonian University, located at 70 Cowcaddens Road, Glasgow, has initiated an open tender process for the procurement of services related to campaign planning and delivery, including performance-led student recruitment. This procurement process falls under the 'Education' industry category and is focused on delivering recruitment solutions both in domestic and international markets. The tender is currently at the "Tender" stage with a deadline for electronic submission set on 6th March 2026, by 12:00 noon. The procurement method used is the open procedure, allowing for transparent and competitive bidding. Interested parties can submit their proposals through the Public Contracts Scotland website. This tender provides a significant opportunity for businesses specializing in higher education strategy, performance marketing, and media buying services. Agencies equipped with AI-powered tools for campaign planning and organisation, as well as expertise in transparent measurement and conversion tracking, will find this tender ideally suited to their capabilities. It is a chance for such businesses to expand their influence in the education sector by collaborating with a reputable institution like Glasgow Caledonian University. Moreover, with the promise of a potential 24-month extension, successful bidders could look forward to a long-term partnership that supports business growth. ## Notice The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms ### Lot Information Lot 1 The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms Renewal: Potential for 24 month extension ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB548733 | | Notice type | OJEU - F2 - Contract Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Feb 2026 | | Submission deadline | 6 Mar 2026 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Estimated timing for further notices to be published: Next iteration will be tendered when this contract is due to expire | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | GLASGOW CALEDONIAN UNIVERSITY | | Locality | GLASGOW | | Post town | Glasgow | | Postcode | G4 0BA | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM3 West Central Scotland | | ITL 3 | TLM32 Glasgow City | | Local authority | Glasgow City | | Electoral ward | Anderston/City/Yorkhill | | Westminster constituency | Glasgow North | | Delivery location | TLM82 Glasgow City | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341400 - Advertising campaign services ## Release History - 3 Feb 2026 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB548733 ## Documents - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB548733 Campaign Planning and Delivery & Associated Services (GCU) - The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms ## Notice URLs - http:// - http://www.gcu.ac.uk/procurement - http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000822099 - https://www.publictendersscotland.publiccontractsscotland.gov.uk - https://www.publictendersscotland.publiccontractsscotland.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000822099. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000822099.json.