--- title: "Welcome to Fife Marketing Campaign" ocid: "ocds-r6ebe6-0000824956" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000824956" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000824956.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000824956.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "FIFE COUNCIL" published: "2026-06-05" --- # Welcome to Fife Marketing Campaign Buyer: FIFE COUNCIL Current stage: Award OCID: ocds-r6ebe6-0000824956 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000824956) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000824956.json) ## Summary Fife Council, located in Glenrothes, conducted an open procurement process for a project titled "Welcome to Fife Marketing Campaign." The procurement, categorised under services and related to integrated marketing with CPV codes such as 79342100, was aimed at enhancing Fife's visibility as a visitor destination. With Fife as the focus location, the project involved developing a comprehensive marketing strategy to boost traffic to the "Welcome to Fife" website and increase visitor numbers. The award notice was released by the council on 5th June 2026, following the tender process that ended on 1st April 2026. The £332,000 contract was signed with ALT, a small to medium-sized enterprise (SME), on 3rd June 2026, indicating the culmination of the procurement process from planning through to award. This tender presents significant growth opportunities, particularly for businesses specialising in marketing, advertising, and creative services. SMEs with expertise in digital marketing, campaign strategy, and brand promotion will find this type of procurement beneficial for expanding their portfolio and gaining public sector experience. The open procurement method encourages diverse competition, allowing businesses to showcase creativity and capability, especially those that can align with Fife Council's vision to increase tourism and regional visibility. The contract's potential for future additional purchases and extensions further enhances business development prospects for the winning firm. ## Notice Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife. ### Lot Information Lot 1 Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife. Options: Fife Council may require additional purchases under this contract which have not been specifically detailed in the "specification" however any additional purchases will be in full accordance with the requirements of Regulation 72 of the Public Contract (Scotland) Regulations 2015 Renewal: The agreement can be extended for a maximum total period of an additional 24 months. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN557421 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Jun 2026 | | Submission deadline | 1 Apr 2026 | | Future notice date | Not specified | | Award date | 3 Jun 2026 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £340,000 | | Lots value | £340,000 | | Awards value | Not specified | | Contracts value | £332,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | FIFE COUNCIL | | Locality | GLENROTHES | | Post town | Kirkcaldy | | Postcode | KY7 5LT | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM0 Eastern Scotland | | ITL 3 | TLM01 Clackmannanshire and Fife | | Local authority | Fife | | Electoral ward | Glenrothes Central and Thornton | | Westminster constituency | Glenrothes and Mid Fife | | Delivery location | TLM72 Clackmannanshire and Fife | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | ALT | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services ## Release History - 5 Jun 2026 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN557421 - 2 Mar 2026 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR550704 ## Documents - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR550704&idx=1 3rd March 2026 - Tender Specification - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR550704&idx=5 3rd March 2026 - Tender Specification - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR550704&idx=2 2nd March 2026 - Tender return document - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR550704&idx=3 2nd March 2026 - Tender Information Document - https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=MAR550704&idx=4 2nd March 2026 - Fife Council Terms and Conditions - Purchase of Services - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR550704 Welcome to Fife Marketing Campaign - Fife Council requires to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife. - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN557421 Welcome to Fife Marketing Campaign - Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife. ## Notice URLs - http:// - http://www.fife.gov.uk - http://www.publiccontractsscotland.gov.uk - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000824956 - https://www.publiccontractsscotland.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000824956. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000824956.json.