---
title: "Behaviour Change Platform"
ocid: "ocds-r6ebe6-0000826173"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000826173"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000826173.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000826173.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "UNIVERSITY OF EDINBURGH"
published: "2026-03-11"
---

# Behaviour Change Platform

Buyer: UNIVERSITY OF EDINBURGH  
Current stage: Award  
OCID: ocds-r6ebe6-0000826173

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## Summary

The procurement process led by the University of Edinburgh involves the continuation of a bespoke behaviour change platform, designed to encourage sustainability among staff and students. This project falls under the education industry category and takes place in Edinburgh, UKM75. The procurement is at the award stage with Green Rewards selected as the supplier. The contract, valued at £147,468 and signed on the 10th of March 2026, runs from the 1st of February 2026 until the 31st of July 2027, with options for annual extensions up to three years. Utilising a limited procurement method without prior call for competition, this approach was chosen due to the bespoke technical configuration required, ensuring alignment with institutional structures and sustainability goals.

This procurement presents significant opportunities for businesses specialising in bespoke digital platforms, particularly within the sustainability sector. As the initiative is deeply embedded within the University’s operations, businesses adept in creating tailored digital solutions, aligning with specific institutional values and operational needs, will find this project attractive. Given the focus on sustainability actions and engagement, small and medium-sized enterprises (SMEs) with expertise in transformative engagement strategies via gamification and digital platforms would be well-suited to similar opportunities in the higher education sector. The specific technical and functional configuration required reinforces the need for suppliers capable of delivering unique, institution-specific solutions.

## Notice

The University of Edinburgh requires the continuation of a bespoke built, University branded behaviour change and engagement platform to support staff and students in taking measurable sustainability actions aligned with the University's Social Responsibility and Sustainability objectives. Over a two-year pilot period, the Jump platform has been fundamentally transformed from a standard commercial product into a bespoke, University of Edinburgh-specific engagement model, of which could not be purchased off the shelf from another provider. This transformation has required sustained and significant investment of internal staff time, expertise and organisational capacity to design, test and embed the platform across the institution.

### Lot Information

Lot 1

This contract will be a continuation of a phased pilot project that commenced in February 2023. The project was designed to test the effectiveness of digital behaviour change platforms in embedding sustainability into the daily lives of staff and students. The initial vision was to use gamification and targeted engagement to drive meaningful, measurable behaviour change aligned with the University's sustainability and net zero ambitions. Following market research and engagement with suppliers active within the UK higher education sector, the University piloted a Sustainability Rewards App beginning in February 2023. Two suppliers were piloted in parallel across two academic semesters (February 2023 - October 2024) to assess relative effectiveness, engagement levels and alignment with the University of Edinburgh context. From November 2024 onwards, the pilot continued exclusively with Green Rewards Limited (Jump), as this platform demonstrated stronger alignment with the University's audience, objectives and engagement needs. During this period, Jump developed bespoke features, content and engagement approaches tailored specifically to the University of Edinburgh, including role-specific and discipline-relevant content. Over a two-year pilot period, the Jump platform has been fundamentally transformed from a standard commercial product into a bespoke, University of Edinburgh-specific engagement model, of which could not be purchased off the shelf from another provider. This transformation has required sustained and significant investment of internal staff time, expertise and organisational capacity to design, test and embed the platform across the institution. The platform now supports engagement across all Colleges, Schools and Professional Services, with content, challenges and campaigns tailored to specific roles, disciplines and operational contexts. This cultural and operational embedding goes beyond technical configuration and represents a co-developed approach to behaviour change that is closely aligned with the University's values, structures and sustainability objectives. During the pilot phase, the University deliberately deferred deeper technical integrations (for example with University systems such as EASE) due to the experimental nature of the project. However, medium-term plans explicitly include such integrations, building on the validated platform and established user base. These future integration plans further increase switching risk and reinforce the need for continuity of supplier.. The contract runs from 1st February 2026 to 31st July 2027. Following this initial 18-month period, the University will have the option to extend annually, up to a maximum of three-years.

### Procurement Information

The justification for proceeding without competition is based on the specific technical and functional configuration of the existing platform as deployed at the University of Edinburgh. During the pilot period, the Jump platform has been developed into a bespoke institutional solution that mirrors the University's internal governance structures, reporting hierarchies and sustainability metrics. This includes co-developed content architecture, role- and discipline-specific engagement logic, and reporting frameworks aligned to institutional decision-making, oversight and evaluation requirements. These technical elements have been iteratively designed, tested and validated through live operation across all Colleges, Schools and Professional Services. While other suppliers may offer superficially similar services, no alternative solution is currently capable of meeting these requirements in a comparable, validated form without significant redevelopment and revalidation, which would disrupt continuity, negate pilot learning and impact delivery aligned to strategic priorities.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR551480 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Mar 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 10 Mar 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £147,468 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH1 1HT |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GREEN REWARDS |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48900000 - Miscellaneous software package and computer systems

## Release History

- 11 Mar 2026 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR551480

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR551480
  Behaviour Change Platform - The University of Edinburgh requires the continuation of a bespoke built, University branded behaviour change and engagement platform to support staff and students in taking measurable sustainability actions aligned with the University's Social Responsibility and Sustainability objectives. Over a two-year pilot period, the Jump platform has been fundamentally transformed from a standard commercial product into a bespoke, University of Edinburgh-specific engagement model, of which could not be purchased off the shelf from another provider. This transformation has required sustained and significant investment of internal staff time, expertise and organisational capacity to design, test and embed the platform across the institution.

## Notice URLs

- http://
- http://www.ed.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000826173

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000826173. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000826173.json.