---
title: "Invitation to Tender (ITT) Media Buyer"
ocid: "ocds-r6ebe6-0000828472"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000828472"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000828472.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000828472.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "ABERDEEN & ABERDEENSHIRE TOURISM COMPANY LIMITED"
published: "2026-05-14"
---

# Invitation to Tender (ITT) Media Buyer

Buyer: ABERDEEN & ABERDEENSHIRE TOURISM COMPANY LIMITED  
Current stage: Award  
OCID: ocds-r6ebe6-0000828472

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## Summary

The public procurement process initiated by Aberdeen & Aberdeenshire Tourism Company Limited, a Destination Management Organisation based in Aberdeen, involved an open procedure to appoint a media buying agency for their tourism campaigns. The contract, titled "Invitation to Tender (ITT) Media Buyer," covers services from June 2026 to March 2028, with a potential extension, focusing on media planning, buying, and advertising with a digital emphasis across the UK. The initial tender phase concluded with applications by 28 April 2026, and the subsequent award was made on 13 May 2026. The contract, valued at £80,000, was awarded to SC696976, a small to medium-sized enterprise (SME) based in Glasgow. The procurement falls under the "services" category, specifically focusing on travel and tourism.

This tender presents substantial business growth opportunities for companies experienced in digital marketing, particularly within tourism. Media buying agencies with expertise in managing Google Ads and delivering targeted digital campaigns could leverage this contract to showcase their capabilities across various seasonal campaigns in the UK. The requirement for strong communication skills, efficient account management, and service delivery means agencies adept at providing high-quality, data-driven advertising strategies will be competitive. Businesses with a record of working on similar projects and ensuring optimum media placement could find this contract essential in expanding their service reach and enhancing their portfolio in the tourism sector. The open procurement method invites diverse competition, making it appealing for SMEs with innovative approaches to tourism marketing.

## Notice

VisitAberdeenshire is seeking an experienced media buying agency to manage and deliver media planning, buying, and advertising services for its tourism campaigns from June 2026 to March 2028, with an option to extend. The contract includes negotiating media placements to achieve best value, managing Google Ads and paid search activity, and delivering targeted, predominantly digital campaigns across the UK. The successful supplier will provide ongoing account management, campaign reporting and optimisation, and demonstrate strong communication, relevant expertise, and the ability to deliver effective, high-quality campaign outcomes.

### Lot Information

Lot 1

VisitAberdeenshire is seeking appropriate tenders for a media buyer for the 2026-2027 and 2027-2028 financial years (until 31 March 2028 with the option to extend by a further 12 months if agreed by both parties) to negotiate the purchase of media and advertising space while ensuring best price and quality placement of ads to meet brief objectives. VisitAberdeenshire visitor campaigns display the very best of what the region has to offer for visitors, and locals. The successful vendor will not only fulfil the technical requirements of this Invitation to Tender but will also be a great cultural fit for VisitAberdeenshire and have common values (detailed above). Excellent communication skills, a highly skilled account management service, clear and accurate invoicing, and the ability to manage competing demands are essential to the success of the relationship. VisitAberdeenshire delivers a year-round programme of highly targeted campaigns with a digital bias across the UK. During the year, VA typically delivers several seasonal campaigns (spring, autumn and winter), both standalone and with partners such as Mackie's of Scotland and Loganair. The successful vendor will also manage and maintain VA's Google Ads activity, including providing monthly or quarterly reporting with recommendations for optimisation. To ensure best value, VisitAberdeenshire is inviting quotes from suitably skilled and experienced media buying companies to undertake media buying procurement, management and associated services from June 2026 - March 2028. This should include monthly 'always on' account management of Google ads/paid search. Media buy requirements will vary from brief to brief depending on specific campaign objectives and budget. In addition to response to brief/media plan proposals and the management and implementation of media purchase, VisitAberdeenshire requires weekly progress reports (unless otherwise agreed) and benchmarking of campaign performance, including recommendations for optimisation, and full and detailed post-campaign reporting. Project Scope Proposals should address, but not be limited by, the following key project components. Suggested online channels (social, content partnerships, display adv. Etc) to deliver effective tourism marketing campaigns Details of relevant skills and expertise Examples of previous work Details of live and post campaign reporting Details of media buyer/client relationship Details of commission process Details of any costs payable by VisitAberdeenshire

Renewal: The contract includes the option to extend for up to 12 months beyond the initial term, subject to agreement by both parties and satisfactory performance of the supplier.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY555859 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 May 2026 |
| Submission deadline | 28 Apr 2026 |
| Future notice date | Not specified |
| Award date | 13 May 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £80,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £80,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ABERDEEN & ABERDEENSHIRE TOURISM COMPANY LIMITED |
| Locality | ABERDEEN |
| Post town | Aberdeen |
| Postcode | AB21 9FX |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM5 North Eastern Scotland |
| ITL 3 | TLM50 Aberdeen City and Aberdeenshire |
| Local authority | Aberdeen City |
| Electoral ward | Dyce/Bucksburn/Danestone |
| Westminster constituency | Aberdeen North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SC696976 |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 14 May 2026 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY555859
- 2 Apr 2026 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR553192

## Documents

- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR553192&idx=2
  20th April 2026 - Questionnaire & tender proposal
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR553192&idx=5
  20th April 2026 - Questionnaire
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR553192&idx=4
  9th April 2026 - Invitation to tender_media buyer_2026_2028
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR553192&idx=1
  2nd April 2026 - Invitation to tender (ITT) media buyer document
- https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR553192&idx=3
  2nd April 2026 - Invitation to tender (ITT) media buyer document
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR553192
  Invitation to Tender (ITT) Media Buyer - VisitAberdeenshire is seeking an experienced media buying agency to manage and deliver media planning, buying, and advertising services for its tourism campaigns from June 2026 to March 2028, with an option to extend. The contract includes negotiating media placements to achieve best value, managing Google Ads and paid search activity, and delivering targeted, predominantly digital campaigns across the UK. The successful supplier will provide ongoing account management, campaign reporting and optimisation, and demonstrate strong communication, relevant expertise, and the ability to deliver effective, high-quality campaign outcomes.
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY555859
  Invitation to Tender (ITT) Media Buyer - VisitAberdeenshire is seeking an experienced media buying agency to manage and deliver media planning, buying, and advertising services for its tourism campaigns from June 2026 to March 2028, with an option to extend. The contract includes negotiating media placements to achieve best value, managing Google Ads and paid search activity, and delivering targeted, predominantly digital campaigns across the UK. The successful supplier will provide ongoing account management, campaign reporting and optimisation, and demonstrate strong communication, relevant expertise, and the ability to deliver effective, high-quality campaign outcomes.

## Notice URLs

- http://
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000828472
- https://www.publiccontractsscotland.gov.uk/
- https://www.scotcourts.gov.uk/courts-and-tribunals/courts-tribunals-and-office-locations/find-us/aberdeen-sheriff-court-and-justice-of-the-peace-court/
- https://www.visitabdn.com/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000828472. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000828472.json.