--- title: "Paid Social Media Planning, Paid Search and Google Advertising" ocid: "ocds-r6ebe6-0000829084" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000829084" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000829084.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000829084.json" source: "Public Contracts Scotland" current_stage: "Tender" buyer: "ROYAL BOTANIC GARDEN EDINBURGH" published: "2026-04-10" --- # Paid Social Media Planning, Paid Search and Google Advertising Buyer: ROYAL BOTANIC GARDEN EDINBURGH Current stage: Tender OCID: ocds-r6ebe6-0000829084 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000829084) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000829084.json) ## Summary The Royal Botanic Garden Edinburgh (RBGE) is seeking a service provider for its "Paid Social Media Planning, Paid Search and Google Advertising" project. This active tender falls within the education industry category and covers services related to digital advertising, aiming to enhance awareness of RBGE and its seasonal campaigns. The procurement process follows an open procedure, allowing electronic submissions. The deadline for submissions is 8th May 2026, by 12:00 PM, and the work is scheduled to commence in June 2026, continuing until June 2027. The estimated contract value is £90,000, and the services will focus on the UKM75 region, specifically enhancing RBGE's presence and visitation campaigns. This tender offers significant business growth opportunities, particularly for firms specialising in digital advertising and marketing services. Businesses that can provide innovative social media and search engine advertising solutions will find this project well-suited to their capabilities. Companies meeting the economic selection criteria, including a minimum annual turnover of £300k and requisite insurance, are encouraged to participate. Given the contract's focus on awareness building and digital engagement, firms with expertise in executing creative, high-impact digital marketing strategies will find this contract particularly advantageous. ## Notice Our primary objectives for digital advertising services are to increase awareness of the Royal Botanic Garden Edinburgh and its three regional gardens and seasonal visitation campaigns highlighting what's on. We are looking to achieve our objectives by implementing creative digital advertising campaigns. RBGE anticipate the contract and business as usual work to commence in June 2026 and continue until June 2027. ### Lot Information Lot 1 Digital advertising services are to increase awareness of the Royal Botanic Garden Edinburgh and its three regional gardens and seasonal visitation campaigns highlighting what's on. We are looking to achieve our objectives by implementing creative digital advertising campaigns. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR553605 | | Notice type | PCS Notice - Website Contract Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 10 Apr 2026 | | Submission deadline | 8 May 2026 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £90,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ROYAL BOTANIC GARDEN EDINBURGH | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH3 5LR | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | Inverleith | | Westminster constituency | Edinburgh North and Leith | | Delivery location | TLM75 City of Edinburgh | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341400 - Advertising campaign services ## Release History - 10 Apr 2026 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR553605 ## Documents - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR553605 Paid Social Media Planning, Paid Search and Google Advertising - Our primary objectives for digital advertising services are to increase awareness of the Royal Botanic Garden Edinburgh and its three regional gardens and seasonal visitation campaigns highlighting what's on. We are looking to achieve our objectives by implementing creative digital advertising campaigns. RBGE anticipate the contract and business as usual work to commence in June 2026 and continue until June 2027. ## Notice URLs - http:// - http://www.publiccontractsscotland.gov.uk - http://www.rbge.org.uk - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000829084 - https://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=829084 - https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=829084 - https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000829084. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000829084.json.