--- title: "AWARD - Creative Strategy, Brand Asset Development and Video Production Services" ocid: "ocds-r6ebe6-0000832201" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000832201" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000832201.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000832201.json" source: "Public Contracts Scotland" current_stage: "Award" buyer: "UNIVERSITY OF ABERDEEN" published: "2026-05-18" --- # AWARD - Creative Strategy, Brand Asset Development and Video Production Services Buyer: UNIVERSITY OF ABERDEEN Current stage: Award OCID: ocds-r6ebe6-0000832201 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000832201) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000832201.json) ## Summary The University of Aberdeen, classified under public law and the education sector, has completed a procurement process for creative strategy, brand asset development, and video production services. The contract was awarded to Akerolabs Ltd, with a procurement method that bypassed prior publication due to the specific operational and technical needs of the University. This procedure is classified as a limited procurement method, focusing on maintaining continuity with existing branding efforts leading to a signed contract valued at £65,000. The contract was formalised on 18th May 2026, and the services are set to enhance the University's marketing efforts within the region of Aberdeen (UKM50). This contract offers significant opportunities for businesses specialising in creative media, branding, and video production services. Given Akerolabs Ltd's involvement in the original brand development project, businesses that can offer similar expertise and continuity with existing projects are well-positioned to benefit from similar future opportunities. Large-scale enterprises with the capability to provide seamless, integrated solutions that align with the University's strategic objectives in enhancing its educational brand will be particularly well-suited to compete in this space. ## Notice AWARD NOTICE - Creative Strategy, Brand Asset Development and Video Production Services ### Lot Information Lot 1 AWARD NOTICE - Creative Strategy, Brand Asset Development and Video Production Services ### Procurement Information Net Natives (now Akerolabs Ltd) were the agency responsible for the University's original brand development project completed approximately two years ago. This included the development of the current creative visual identity, associated video content, digital assets, and template systems for our prospectus now in operational use across the institution. Comparability & compatibility with existing data (which was provided by supplier) is essential for a research project to provide longer time-series to examine changing patterns of food purchases. This prior knowledge and ownership of existing creative materials provides significant operational and financial advantages compared with appointing a new supplier. Appointing a new supplier would introduce significant project risk in relation to mobilisation time, knowledge transfer, creative redevelopment, and approval cycles. This could jeopardise delivery within the required timeframe and reduce the immediate recruitment impact of the investment. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY556078 | | Notice type | PCS Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Award procedure without prior publication of a call for competition | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 18 May 2026 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 18 May 2026 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £65,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF ABERDEEN | | Locality | ABERDEEN | | Post town | Aberdeen | | Postcode | AB24 3FX | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM5 North Eastern Scotland | | ITL 3 | TLM50 Aberdeen City and Aberdeenshire | | Local authority | Aberdeen City | | Electoral ward | Tillydrone/Seaton/Old Aberdeen | | Westminster constituency | Aberdeen North | | Delivery location | TLM50 Aberdeen City and Aberdeenshire | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | AKEROLABS | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 18 May 2026 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY556078 ## Documents - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY556078 AWARD - Creative Strategy, Brand Asset Development and Video Production Services - AWARD NOTICE - Creative Strategy, Brand Asset Development and Video Production Services ## Notice URLs - http:// - http://www.abdn.ac.uk/procurement - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000832201 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000832201. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000832201.json.