---
title: "PURCH2971 Provision of Integrated Marketing and Communications Support in China"
ocid: "ocds-r6ebe6-0000835102"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000835102"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000835102.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000835102.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "UNIVERSITY OF GLASGOW"
published: "2026-06-19"
---

# PURCH2971 Provision of Integrated Marketing and Communications Support in China

Buyer: UNIVERSITY OF GLASGOW  
Current stage: Tender  
OCID: ocds-r6ebe6-0000835102

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000835102)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000835102.json)

## Summary

The University of Glasgow is conducting a procurement process titled "PURCH2971 Provision of Integrated Marketing and Communications Support in China," with an emphasis on the education sector. This tender is being managed under the Competitive Procedure with Negotiation in accordance with Regulation 30 of the Public Contract (Scotland) Regulations 2015. The tender process is currently in the active stage, with electronic submissions required by 21st July 2026. The contract seeks to appoint a partner with a robust local market presence in China to advance the University's marketing and recruitment objectives over a year-long period, potentially extendable by up to 12 months. All procurement activities will occur electronically through Public Contracts Scotland.

This tender provides significant opportunities for businesses that specialise in integrated marketing, communications, and student recruitment, especially those with a strong foothold or operations in China. Firms with expertise in brand positioning, media relations, social media engagement, and data-led marketing approaches are likely to find this opportunity beneficial for their portfolio. Furthermore, businesses with an ability to engage with Key Opinion Leaders and execute paid campaigns would be ideally suited to compete for this contract, enabling them to foster business growth through collaboration with a prestigious European higher education institution.

## Notice

PURCH2971 Provision of Integrated Marketing and Communications Support in China for the Period of 1 Year with the option to extend for a period of up to 12 months. This procurement process is being conducted using the Competitive Procedure with Negotiation (CPN) in accordance with the requirements of Regulation 30 of the PC(S)R 2015. Although this procurement is being conducted under the Competitive Procedure with Negotiation (CPN), it is structured differently from a typical CPN process. This approach has been adopted to enhance the efficiency of evaluating supplier responses across both stages (SPD and ITT). Tender documents available from Public Contracts Scotland. Tender returns should be submitted via Public Contracts Scotland, no paper copies will be accepted. Should paper tenders be submitted, they will be rejected. Further to this any questions or communications regarding individual tender exercises must be sent via the Public Contracts Scotland Portal. Tender queries received through any other channel will not be answered. Should users of Public Contracts Scotland have any problems with the web site they should contact website Support Desk, contact details can be found by following the 'Contact Us' option on the left hand menu at http://www.publiccontractsscotland.gov.uk/default.aspx

### Lot Information

Lot 1

PURCH2971 Provision of Integrated Marketing and Communications Support in China for the Period of 1 Year with the option to extend for a period of up to 12 months. The University of Glasgow is seeking to appoint a partner agent with local China market presence and expertise to support the development and delivery of an integrated, full-funnel marketing, communications, and student recruitment approach within the China market. The successful bidder will help strengthen the University's reputation, visibility and student recruitment performance in China through a localised, data-led approach spanning brand positioning, media relations, social media amplification, Key Opinion Leader (KOL) engagement, and paid campaign activity. For detailed specification please see PURCH2971 - Schedule 1A - Invitation to Tender Goods or Services

Renewal: Option to extend for a period of up to 12 months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN558359 |
| Notice type | OJEU - F2 - Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jun 2026 |
| Submission deadline | 21 Jul 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF GLASGOW |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G12 8QQ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Hillhead |
| Westminster constituency | Glasgow North |
| Delivery location | TLM82 Glasgow City |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 19 Jun 2026 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN558359

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN558359
  PURCH2971 Provision of Integrated Marketing and Communications Support in China - PURCH2971 Provision of Integrated Marketing and Communications Support in China for the Period of 1 Year with the option to extend for a period of up to 12 months. This procurement process is being conducted using the Competitive Procedure with Negotiation (CPN) in accordance with the requirements of Regulation 30 of the PC(S)R 2015. Although this procurement is being conducted under the Competitive Procedure with Negotiation (CPN), it is structured differently from a typical CPN process. This approach has been adopted to enhance the efficiency of evaluating supplier responses across both stages (SPD and ITT). Tender documents available from Public Contracts Scotland. Tender returns should be submitted via Public Contracts Scotland, no paper copies will be accepted. Should paper tenders be submitted, they will be rejected. Further to this any questions or communications regarding individual tender exercises must be sent via the Public Contracts Scotland Portal. Tender queries received through any other channel will not be answered. Should users of Public Contracts Scotland have any problems with the web site they should contact website Support Desk, contact details can be found by following the 'Contact Us' option on the left hand menu at http://www.publiccontractsscotland.gov.uk/default.aspx

## Notice URLs

- http://
- http://www.gla.ac.uk/
- http://www.publiccontractsscotland.gov.uk/
- http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=835102
- http://www.publiccontractsscotland.gov.uk/default.aspx
- http://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000835102
- https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-procurement/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000835102. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000835102.json.