---
title: "Paid Social Media Planning, Paid Search and Google Advertising"
ocid: "ocds-r6ebe6-0000835520"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000835520"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000835520.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000835520.json"
source: "Public Contracts Scotland"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDEN EDINBURGH"
published: "2026-07-01"
---

# Paid Social Media Planning, Paid Search and Google Advertising

Buyer: ROYAL BOTANIC GARDEN EDINBURGH  
Current stage: Award  
OCID: ocds-r6ebe6-0000835520

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000835520)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000835520.json)

## Summary

The Royal Botanic Garden Edinburgh, acting as a central purchasing body, has completed a procurement process titled "Paid Social Media Planning, Paid Search and Google Advertising". This contract falls under the 'education' industry category and is located in Edinburgh, within the UKM75 region. The procurement process was undertaken using an open procedure, aimed at acquiring creative digital advertising services to boost awareness for the garden and its seasonal visitation campaigns. The tender has been completed, with the contract signed on 30th June 2026, marking the end of the award stage.

This tender represents a significant opportunity for businesses involved in digital advertising, particularly those specialising in social media planning and online search advertising. Small and medium enterprises (SMEs) demonstrating expertise in these areas are well-suited to compete, while success in such a contract can offer substantial growth through increased visibility and association with a prestigious national institution. The awarded party, Frame, a Glasgow-based SME, exemplifies the type of business that can leverage this opportunity to enhance their service portfolio and strengthen their market position.

## Notice

Paid Social Media Planning, Paid Search and Google Advertising Services

### Lot Information

Lot 1

Our primary objectives for digital advertising services are to increase awareness of the Royal Botanic Garden Edinburgh and its three regional gardens and seasonal visitation campaigns highlighting what's on. We are looking to achieve our objectives by implementing creative digital advertising campaigns.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL559223 |
| Notice type | PCS Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Jun 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £87,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDEN EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH3 5LR |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Inverleith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FRAME |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 1 Jul 2026 at 00:00 - Award - PCS Notice - Website Contract Award Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL559223

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL559223
  Paid Social Media Planning, Paid Search and Google Advertising - Paid Social Media Planning, Paid Search and Google Advertising Services

## Notice URLs

- http://
- http://www.rbge.org.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000835520

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000835520. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000835520.json.