---
title: "Customer Experience Measurement Solution"
ocid: "ocds-r6ebe6-0000835949"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000835949"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000835949.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000835949.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "CALMAC FERRIES LIMITED"
published: "2026-07-13"
---

# Customer Experience Measurement Solution

Buyer: CALMAC FERRIES LIMITED  
Current stage: Tender  
OCID: ocds-r6ebe6-0000835949

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000835949)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000835949.json)

## Summary

CalMac Ferries Limited has issued a tender for a "Customer Experience Measurement Solution" described under the services industry category. This opportunity, part of a selective procurement process using the restricted procedure method, is located in the region of UKM. The tender is currently active, with the submission deadline set for 13th August 2026, at 12:00 PM. This procurement process aims to engage suppliers capable of providing technology for customer experience measurement while also supporting a comprehensive research framework leveraging AI for actionable feedback insights. The buyer, CalMac Ferries Limited, is a prominent ferry operator based at the Ferry Terminal in Gourock, UKM, and aims to partner with a supplier for technological enhancement of customer feedback analysis.

Businesses specialising in customer experience technologies, data analytics, and AI-driven solutions could find significant growth opportunities with this tender. Companies with a strong capability in delivering high-quality services, as indicated by the 40% quality weight in the evaluation criteria, and competitive pricing strategies, which account for 60% of the decision-making process, are particularly well-positioned to benefit. The procurement involves a 720-day contract period with options for two 12-month extensions, indicating long-term collaboration prospects. The process is open to electronic submissions, making it accessible to tech-savvy enterprises. Suppliers that can adhere to the specified economic and technical selection criteria will be well-suited to compete effectively in this tender process.

## Notice

CFL are looking to partner with a Supplier who will not only provide the technology to apply best practice Customer Experience measurement but will also support the full customer research framework and leverage advances in AI to ensure we obtain rich and actionable summaries of our customer feedback.

### Lot Information

Lot 1

CFL are looking to partner with a Supplier who will not only provide the technology to apply best practice CX measurement but will also support the full customer research framework and leverage advances in AI to ensure we obtain rich and actionable summaries of our customer feedback.

Renewal: Two 12-month extension options

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL560014 |
| Notice type | OJEU - F2 - Contract Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Jul 2026 |
| Submission deadline | 13 Aug 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CALMAC FERRIES LIMITED |
| Locality | GOUROCK |
| Post town | Paisley |
| Postcode | PA19 1QP |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM33 Inverclyde, East Renfrewshire, and Renfrewshire |
| Local authority | Inverclyde |
| Electoral ward | Inverclyde West |
| Westminster constituency | Inverclyde and Renfrewshire West |
| Delivery location | TLM Scotland |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342310 - Customer survey services

## Release History

- 13 Jul 2026 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL560014

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL560014
  Customer Experience Measurement Solution - CFL are looking to partner with a Supplier who will not only provide the technology to apply best practice Customer Experience measurement but will also support the full customer research framework and leverage advances in AI to ensure we obtain rich and actionable summaries of our customer feedback.

## Notice URLs

- http://
- http://www.calmac.co.uk
- http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000835949
- https://www.publictendersscotland.publiccontractsscotland.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000835949. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000835949.json.
