---
title: "Open Tender for Douglas Valley Outdoor Recreation and Adventure Tourism Market Research, Branding, Website Development & Wayfinding"
ocid: "ocds-r6ebe6-0000838142"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000838142"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000838142.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000838142.json"
source: "Public Contracts Scotland"
current_stage: "Planning"
buyer: "South Lanarkshire Council"
published: "2026-08-11"
---

# Open Tender for Douglas Valley Outdoor Recreation and Adventure Tourism Market Research, Branding, Website Development & Wayfinding

Buyer: South Lanarkshire Council  
Current stage: Planning  
OCID: ocds-r6ebe6-0000838142

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## Summary

South Lanarkshire Council is planning to commission a creative consultancy for the Douglas Valley Outdoor Recreation and Adventure Tourism initiative within the Hagshaw Energy Cluster. The services cover market assessment, visitor and audience research, benchmarking, brand development, website design and build, a photography and video content library, and a wayfinding strategy. The brand work includes concepts, a final identity and guidance for signage, interpretation and promotion. The website is intended to promote Douglas Valley as a place to live, work and visit, with an interactive map of recreational and active travel routes. Wayfinding work covers signage hierarchies, locations, materials and priority installations. Delivery will span Coalburn, Douglas, Glenbuck, Glespin, Lesmahagow, Mainshill, Muirkirk, Poneil, Rigside, Douglas Water and Spireslack in South Lanarkshire.

The procurement is at the planning stage: South Lanarkshire Council has stated an intention to procure and has not issued an invitation to tender. It expects to use an open tender for one lot covering the full consultancy scope. The council’s indicative date for the next notice is 11 September 2026; this is an expected publication date rather than a response deadline. The planned website is to be scalable, content-led and supported over a ten-year lifespan, with hosting on a secure UK-based platform and maintenance arrangements. The project supports an ambition to attract up to 100,000 annual visits by 2036. Evaluation arrangements, eligibility requirements and a contract value have not been set out at this planning stage.

The work should suit consultancies able to combine destination research, strategic marketing, brand identity, accessible digital design and place-based wayfinding. Relevant teams will need to turn visitor data, market trends, audience segmentation and comparable destination research into practical recommendations and a coherent public-facing identity. Website capability should include accessible content management systems, interactive mapping, route information and flexible updates for diversions, alongside secure UK-based hosting and ongoing support. The commission also calls for copyright-cleared photography and short-form video, community engagement and youth-focused workshops, with content showing people, nature, heritage, renewable energy, local communities, the local economy and outdoor recreation. Experience of inclusive signage and interpretation design, active travel routes and community collaboration would be well aligned with the council’s stated requirements.

## Notice

South Lanarkshire Council seeks a Creative Consultancy to deliver a Market Assessment, Branding Strategy, Website Development, Content Library and Wayfinding Strategy for the Douglas Valley Outdoor Recreation and Adventure Tourism initiative within the Hagshaw Energy Cluster. 1. Market Assessment Review existing project documentation and identify implications for branding, marketing and website development. Analyse visitor data, market trends and audience segmentation, including visitor case studies. Benchmark comparable projects and destinations. Provide recommendations to inform branding, website design, content and future marketing activity. 2. Branding Development Develop and consult on three branding concepts before producing a final identity. Create brand assets including logo, name, tagline, colours, fonts and digital/print applications. Produce brand guidelines covering signage, interpretation, promotional materials and integration with existing site branding. Include recommendations for social media and future marketing activity. 3. Website Design, Build and Launch Create a branded website promoting Douglas Valley as a destination to live, work, visit and enjoy, supporting ambitions to attract up to 100,000 annual visits by 2036. Develop a scalable, content-led website with a planned lifespan of ten years. Include six core pages: Home, About, Explore, See & Stay, News and Contact. The Explore section will feature an interactive map highlighting key recreational and active travel routes, points of interest and route information including distance, elevation, difficulty and duration. Build the site on an accessible CMS suitable for community and council users. Host on a secure UK-based platform with maintenance and support arrangements. Ensure accessibility compliance and provide flexible management of route information and temporary diversions. 4. Photography and Video Library Establish a copyright-cleared library of photography and short-form video content for web, social media and print use. Source content through community engagement, youth-focused workshops and professional photography where required. Content will reflect identified visitor segments and feature strong people-focused imagery. Coverage will include renewable energy, local communities, nature, heritage and identity, local economy and outdoor recreation. Key locations include Coalburn, Douglas, Glenbuck, Glespin, Lesmahagow, Mainshill, Muirkirk, Poneil, Rigside, Douglas Water and Spireslack, alongside significant natural, heritage and recreation assets. 5. Wayfinding Strategy and Design Guidance Develop a first-phase wayfinding strategy focused on Coalburn, Douglas, Glespin, Douglasdale Community Woodland and connecting active travel routes. Establish a hierarchy of signage including gateway signs, orientation panels, interpretation boards, directional signage and waymarkers. Produce a spatial strategy identifying suitable signage locations. Develop design guidance covering dimensions, materials, specification, siting and future rollout. Prepare detailed proposals for priority installations to support future procurement. Work with Community Action Lanarkshire on implementation of information signs, directional signage and waymarkers along the NCN-Coalburn-Douglas route. Ensure all strategy, design and implementation follow inclusive design principles.

### Lot Information

Lot 1

South Lanarkshire Council seeks a Creative Consultancy to deliver a Market Assessment, Branding Strategy, Website Development, Content Library and Wayfinding Strategy for the Douglas Valley Outdoor Recreation and Adventure Tourism initiative within the Hagshaw Energy Cluster. 1. Market Assessment Review existing project documentation and identify implications for branding, marketing and website development. Analyse visitor data, market trends and audience segmentation, including visitor case studies. Benchmark comparable projects and destinations. Provide recommendations to inform branding, website design, content and future marketing activity. 2. Branding Development Develop and consult on three branding concepts before producing a final identity. Create brand assets including logo, name, tagline, colours, fonts and digital/print applications. Produce brand guidelines covering signage, interpretation, promotional materials and integration with existing site branding. Include recommendations for social media and future marketing activity. 3. Website Design, Build and Launch Create a branded website promoting Douglas Valley as a destination to live, work, visit and enjoy, supporting ambitions to attract up to 100,000 annual visits by 2036. Develop a scalable, content-led website with a planned lifespan of ten years. Include six core pages: Home, About, Explore, See & Stay, News and Contact. The Explore section will feature an interactive map highlighting key recreational and active travel routes, points of interest and route information including distance, elevation, difficulty and duration. Build the site on an accessible CMS suitable for community and council users. Host on a secure UK-based platform with maintenance and support arrangements. Ensure accessibility compliance and provide flexible management of route information and temporary diversions. 4. Photography and Video Library Establish a copyright-cleared library of photography and short-form video content for web, social media and print use. Source content through community engagement, youth-focused workshops and professional photography where required. Content will reflect identified visitor segments and feature strong people-focused imagery. Coverage will include renewable energy, local communities, nature, heritage and identity, local economy and outdoor recreation. Key locations include Coalburn, Douglas, Glenbuck, Glespin, Lesmahagow, Mainshill, Muirkirk, Poneil, Rigside, Douglas Water and Spireslack, alongside significant natural, heritage and recreation assets. 5. Wayfinding Strategy and Design Guidance Develop a first-phase wayfinding strategy focused on Coalburn, Douglas, Glespin, Douglasdale Community Woodland and connecting active travel routes. Establish a hierarchy of signage including gateway signs, orientation panels, interpretation boards, directional signage and waymarkers. Produce a spatial strategy identifying suitable signage locations. Develop design guidance covering dimensions, materials, specification, siting and future rollout. Prepare detailed proposals for priority installations to support future procurement. Work with Community Action Lanarkshire on implementation of information signs, directional signage and waymarkers along the NCN-Coalburn-Douglas route. Ensure all strategy, design and implementation follow inclusive design principles.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG562076 |
| Notice type | PCS Notice - Website Prior Information Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | 11 Sep 2026 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | South Lanarkshire Council |
| Locality | HAMILTON |
| Postcode area | Motherwell |
| Postcode | ML3 0AA |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM9 Southern Scotland |
| ITL 3 | TLM95 South Lanarkshire |
| Local authority | South Lanarkshire |
| Electoral ward | Hamilton North and East |
| Westminster constituency | Hamilton and Clyde Valley |
| Delivery location | TLM95 South Lanarkshire |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 11 Aug 2026 at 01:00 - Planning - PCS Notice - Website Prior Information Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG562076

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG562076
  Open Tender for Douglas Valley Outdoor Recreation and Adventure Tourism Market Research, Branding, Website Development & Wayfinding - South Lanarkshire Council seeks a Creative Consultancy to deliver a Market Assessment, Branding Strategy, Website Development, Content Library and Wayfinding Strategy for the Douglas Valley Outdoor Recreation and Adventure Tourism initiative within the Hagshaw Energy Cluster. 1. Market Assessment Review existing project documentation and identify implications for branding, marketing and website development. Analyse visitor data, market trends and audience segmentation, including visitor case studies. Benchmark comparable projects and destinations. Provide recommendations to inform branding, website design, content and future marketing activity. 2. Branding Development Develop and consult on three branding concepts before producing a final identity. Create brand assets including logo, name, tagline, colours, fonts and digital/print applications. Produce brand guidelines covering signage, interpretation, promotional materials and integration with existing site branding. Include recommendations for social media and future marketing activity. 3. Website Design, Build and Launch Create a branded website promoting Douglas Valley as a destination to live, work, visit and enjoy, supporting ambitions to attract up to 100,000 annual visits by 2036. Develop a scalable, content-led website with a planned lifespan of ten years. Include six core pages: Home, About, Explore, See & Stay, News and Contact. The Explore section will feature an interactive map highlighting key recreational and active travel routes, points of interest and route information including distance, elevation, difficulty and duration. Build the site on an accessible CMS suitable for community and council users. Host on a secure UK-based platform with maintenance and support arrangements. Ensure accessibility compliance and provide flexible management of route information and temporary diversions. 4. Photography and Video Library Establish a copyright-cleared library of photography and short-form video content for web, social media and print use. Source content through community engagement, youth-focused workshops and professional photography where required. Content will reflect identified visitor segments and feature strong people-focused imagery. Coverage will include renewable energy, local communities, nature, heritage and identity, local economy and outdoor recreation. Key locations include Coalburn, Douglas, Glenbuck, Glespin, Lesmahagow, Mainshill, Muirkirk, Poneil, Rigside, Douglas Water and Spireslack, alongside significant natural, heritage and recreation assets. 5. Wayfinding Strategy and Design Guidance Develop a first-phase wayfinding strategy focused on Coalburn, Douglas, Glespin, Douglasdale Community Woodland and connecting active travel routes. Establish a hierarchy of signage including gateway signs, orientation panels, interpretation boards, directional signage and waymarkers. Produce a spatial strategy identifying suitable signage locations. Develop design guidance covering dimensions, materials, specification, siting and future rollout. Prepare detailed proposals for priority installations to support future procurement. Work with Community Action Lanarkshire on implementation of information signs, directional signage and waymarkers along the NCN-Coalburn-Douglas route. Ensure all strategy, design and implementation follow inclusive design principles.

## Notice URLs

- http://
- http://www.southlanarkshire.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000838142
- https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=838142

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000838142. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000838142.json.