--- title: "River Tweed Trail, Brand Positioning and Audience Development" ocid: "ocds-r6ebe6-0000839227" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000839227" markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000839227.md" json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000839227.json" source: "Public Contracts Scotland" current_stage: "Tender" buyer: "TWEED FORUM" published: "2026-08-04" --- # River Tweed Trail, Brand Positioning and Audience Development Buyer: TWEED FORUM Current stage: Tender OCID: ocds-r6ebe6-0000839227 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000839227) [Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000839227.json) ## Summary The procurement process is being led by Tweed Forum, a central purchasing body and charity located in Melrose, UK. The current tender titled "River Tweed Trail, Brand Positioning and Audience Development" falls under the industry category of environmental protection, with a focus on services within the tourism and culture sectors. The project aims to enhance the visitor proposition for the River Tweed Trail, which spans across Scotland and England. Interested parties have until 9th September 2026 to submit their tenders electronically, with the award period commencing on 10th September 2026. The procurement is at the tender stage and utilises an open procedure, inviting broad participation from potential suppliers. This tender presents significant opportunities for business growth, particularly for consultancy agencies specialising in branding, marketing, and audience development within the tourism and cultural sectors. Businesses with a strong track record in visitor positioning and with an understanding of cross-border tourism dynamics are especially well-suited. The focus on creating a unique and compelling visitor experience could offer substantial prospects for agencies that can effectively integrate landscapes, heritage, and community aspects into their approach. The overall budget for the tender is set at GBP 10,000, making it an attractive project for small to medium-sized enterprises aiming to expand their reach in the Scottish Borders region. ## Notice The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market. ### Lot Information Lot 1 The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market. ## Key Details | Field | Value | | --- | --- | | Publication source | Public Contracts Scotland | | Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG561571 | | Notice type | PCS Notice - Website Contract Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 4 Aug 2026 | | Submission deadline | 9 Sep 2026 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £10,000 | | Lots value | £10,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | TWEED FORUM | | Locality | MELROSE | | Post town | Galashiels | | Postcode | TD6 9DF | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM9 Southern Scotland | | ITL 3 | TLM91 Scottish Borders | | Local authority | Scottish Borders | | Electoral ward | Leaderdale and Melrose | | Westminster constituency | Berwickshire, Roxburgh and Selkirk | | Delivery location | TLM91 Scottish Borders | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 4 Aug 2026 at 00:00 - Tender - PCS Notice - Website Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG561571 ## Documents - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG561571 River Tweed Trail, Brand Positioning and Audience Development - The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market. ## Notice URLs - http:// - http://www.tweedforum.org - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000839227 - https://www.publiccontractsscotland.gov.uk/ - https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=839227 - https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx - https://wwwpubliccontractsscotland.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000839227. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000839227.json.