---
title: "Digital Media Planning and Buying Services"
ocid: "ocds-r6ebe6-0000844134"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000844134"
markdown_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000844134.md"
json_url: "https://d3tenders.com/contract/ocds-r6ebe6-0000844134.json"
source: "Public Contracts Scotland"
current_stage: "Tender"
buyer: "SRUC"
published: "2026-10-12"
---

# Digital Media Planning and Buying Services

Buyer: SRUC  
Current stage: Tender  
OCID: ocds-r6ebe6-0000844134

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-r6ebe6-0000844134.json)

## Summary

SRUC is seeking media planning and buying services to support its institutional objectives through paid campaigns that raise brand awareness, recruit students, promote commercial services and engage wider stakeholders. The work is split into a Scotland lot and a UK and international markets lot. The appointed agency or agencies will plan and manage campaigns across multiple channels, recommend suitable media strategies and adapt to different audiences, markets and media-consumption habits. Delivery covers Scotland for the first lot and the UK and international markets for the second. SRUC is the buying organisation. This is a higher-education marketing requirement for agencies able to combine media strategy, buying and campaign delivery across local and international markets.

SRUC invited offers through an open procedure. The procurement has reached the tender stage. Bids were to be submitted electronically by 11 November 2026 at 12:00, with evaluation scheduled to start at that time. The estimated total value is £320,000. There are two lots: Scotland, and UK and international markets; suppliers may bid for both. Each contract is planned to start around 5 January 2027 and run for two years, with the possibility of two further one-year extensions by mutual agreement. Bids must remain valid for 90 days. Variants are allowed. The published selection criterion is suitability, with criteria set out in the tender documents.

This opportunity suits media agencies with demonstrable experience in higher-education marketing and the ability to plan and buy paid media across multiple channels. Strong competitors will be able to manage several campaigns at once, recommend cost-effective approaches that improve engagement and conversion, and tailor activity to differing markets, audiences and media habits. For the Scotland lot, relevant strength in the local Scottish market is important; the second lot calls for capability across UK and international markets. Suppliers should be prepared to support student recruitment as well as brand awareness, commercial promotion and stakeholder engagement. Agencies with capacity to cover both geographic scopes can bid for both lots, while specialists can focus on the market they serve best. The requirement is oriented towards sustained, multi-campaign delivery rather than a single placement.

## Notice

SRUC is seeking to appoint one or two media buying agencies who have the experience to develop and deliver media activity in the higher education sector within local and international markets, while recognising the different perspectives, challenges, market demands and media consumption that exist within different countries. The selected suppliers must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The suppliers should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agencies will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across Scotland, the UK and international markets.

### Lot Information

Digital Media Planning and Buying Services - Scotland

SRUC is seeking to appoint a media buying agency who has the experience to develop and deliver media activity in the higher education sector within a local Scottish market, while recognising the different perspectives, challenges, market demands and media consumption that exist. The selected supplier must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The supplier should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agency will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across Scotland.

Renewal: The Contract will commence on or around 5 January 2027 for a period of 2 years with the possibility of 2 one-year extensions by mutual agreement. Renewal will follow.

Digital Media Planning and Buying Services - UK and International

SRUC is seeking to appoint a media buying agency who has the experience to develop and deliver media activity in the higher education sector within UK and international markets, while recognising the different perspectives, challenges, market demands and media consumption that exist within different countries. The selected supplier must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The supplier should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agency will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across the UK and international markets.

Renewal: The Contract will commence on or around 5 January 2027 for a period of 2 years with the possibility of 2 one-year extensions by mutual agreement. Renewal will follow.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Public Contracts Scotland |
| Latest notice | https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT566491 |
| Notice type | OJEU - F2 - Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Oct 2026 |
| Submission deadline | 11 Nov 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | 2030 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £320,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SRUC |
| Locality | EDINBURGH |
| Postcode area | Edinburgh |
| Postcode | EH9 3JG |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Southside/Newington |
| Westminster constituency | Edinburgh South |
| Delivery location | TLM Scotland |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79342200 - Promotional services

## Release History

- 12 Oct 2026 at 01:00 - Tender - OJEU - F2 - Contract Notice - https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT566491

## Documents

- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT566491
  Digital Media Planning and Buying Services - SRUC is seeking to appoint one or two media buying agencies who have the experience to develop and deliver media activity in the higher education sector within local and international markets, while recognising the different perspectives, challenges, market demands and media consumption that exist within different countries. The selected suppliers must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The suppliers should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agencies will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across Scotland, the UK and international markets.

## Notice URLs

- http://www.publiccontractsscotland.gov.uk
- http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=844134
- http://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx
- http://www.scotcourts.gov.uk
- http://www.sruc.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000844134
- https://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=844134

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-r6ebe6-0000844134. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-r6ebe6-0000844134.json.