Tender

Marketing Manchester ITT for the Provision of new Creative Concept, Film and Photography

THE GROWTH COMPANY

This public procurement record has 1 release in its history.

Tender

27 Nov 2025 at 15:16

Tender Notice
Summary of the contracting process

Marketing Manchester, a division of The Growth Company, has initiated a public procurement process titled "Marketing Manchester ITT for the Provision of new Creative Concept, Film and Photography" under the open procedure procurement method. The tender invites suppliers to develop a creative concept for leisure marketing campaigns promoting Manchester as a desirable overnight destination. Potential suppliers must conduct robust audience testing for both domestic and international markets, ensuring the concept's adaptability for the city’s Spring/Summer 2026 campaign. The tender, focusing primarily on services, is categorised under photographs and advertising campaign services with a CPV code of 22315000. Interested parties should submit tenders via the Panacea Supplier Platform by the deadline of 10:00 am on Monday, 15th December 2025, with the contract period commencing on 5th January 2026 and concluding on 1st May 2026.

This tender presents lucrative opportunities for businesses specialising in creative media, advertising, and marketing, particularly those capable of producing comprehensive visual and film campaigns. SMEs and VCSEs are encouraged to participate, particularly those with experience in conducting market-testing and developing concepts that resonate across diverse cultural contexts. The project requires expertise in producing optimised social media content, and those with a proven track record in advertising photography and film production for tourist campaigns may gain significant exposure and business growth through this contract.

How relevant is this notice?

Notice Information

Notice Title

Marketing Manchester ITT for the Provision of new Creative Concept, Film and Photography

Notice Description

Marketing Manchester (MM), part of the Growth Company (GC), is looking to appoint a supplier to produce a new creative concept to be used within leisure marketing campaigns and activity that promote Manchester as a desirable place to visit on a seasonal basis, encouraging people to stay overnight, driving business for the city's accommodation providers in low season (January-March and June-August). The supplier will need to undertake or work with a trusted, proven partner of their own to undertake robust audience testing on the creative concept across domestic audiences, as well as within international markets. This creative concept will be used across campaigns for a minimum of two years and therefore must also have capacity to evolve. The supplier will then use the creative concept, informed by the audience testing, to create a new leisure visitor campaign film optimised for social media, with supporting photography. This film and photography will form the basis Marketing Manchester's Spring/Summer 2026 campaign, ready to roll out from May 2026. The key objectives for this proposal are: 1) To raise and reinforce positive perceptions of Manchester as a leading global city to visit and stay overnight. 2) To capture the essence of Manchester and reflect its brand values in a creative concept. 3) To fully test the concept to ensure its strength and appeal across domestic and international audiences. 4) To create a concept that can be communicated clearly and impactfully across a variety of campaign activities, media, assets, and channels. 5) To deliver a suite of film and photography assets for use in Marketing Manchester's Spring/Summer 2026 campaign. To apply for this tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth Once you have accessed the site, to view the opportunity you need to navigate to 'Register Interest', click the 'Participate' Button, then navigate to 'My Questionnaires' where you will be able to download the documents. Your tender submission must be made on the Panacea Portal. Please ensure ALL the relevant tender documents are included within the 'Response' section of the Questionnaire. You can add these individually or utilise a Zip folder to submit your response. Once uploaded, this will allow you to 'Submit' your bid. The documents contain instructions and information for your tender, including specification of requirements, and the key assessment and evaluation criteria that will be used to assess offers. The deadline for submission of the required documents is at 10:00am on Monday 15th December 2025.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-03c98cf9-4b32-48a5-8ed3-9ba6b9659867
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2434a63a-287b-4de6-a031-1a6e962858ed
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

22315000 - Photographs

79312000 - Market-testing services

79341400 - Advertising campaign services

79342100 - Direct marketing services

79342200 - Promotional services

79961100 - Advertising photography services

92111210 - Advertising film production

92111250 - Information film production

92111310 - Entertainment film production

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
27 Nov 20251 weeks ago
Submission Deadline
15 Dec 20252 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
5 Jan 2026 - 1 May 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE GROWTH COMPANY
Contact Name
Marc Ripley
Contact Email
marc.ripley@growthco.uk
Contact Phone
Not specified

Buyer Location

Locality
MANCHESTER
Postcode
M1 5JW
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
TLD North West (England)
Local Authority
Manchester
Electoral Ward
Deansgate
Westminster Constituency
Manchester Central

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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