Award

Monetisation of Government Comms

PUBLIC HEALTH ENGLAND

This public procurement record has 1 release in its history.

Award

18 Nov 2016 at 20:17

Award Notice
Summary of the contracting process

The public procurement process involves Public Health England as the buying organisation, which is based in London, England. The tender titled "Monetisation of Government Comms" falls under the industry category of business services, specifically law, marketing, consulting, recruitment, printing, and security. This procurement is currently in the award stage, having concluded the tender period on 16th October 2015, with an awarded contract valued at £162,000, set to last until 15th October 2016. The procurement process was initiated to explore commercial opportunities in social marketing and behaviour change, as recommended by the recent Cabinet Office Capability review.

This tender presents significant opportunities for business growth, particularly for companies that possess expertise in social marketing and can demonstrate a capability to commercialise marketing products on an international level. Businesses that are well-suited to compete for this contract should ideally have experience in consultancy and developing business plans for innovative projects within public health campaigns. The unique combination of skills sought includes understanding public health marketing and the ability to identify and seize commercial opportunities, making this an appealing prospect for specialists in the field.

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Notice Information

Notice Title

Monetisation of Government Comms

Notice Description

The Marketing team have had a number of specific approaches from international partners for both consultancy and creative support, based on the award winning PHE social marketing campaigns. There is an opportunity for the team to commercialise the work that has been done by the team as well as build on PHE's international reputation in the field of social marketing and behaviour change. This area of expansion was considered as part of the recent Cabinet Office Capability review. It was strongly recommended that this work be taken to the next level to identify what could and should be commercialised. Following the review PHE were approached by the Government Communication Service (GCS) to consider a cross-government approach to commercialisation of marketing and government assets. The PHE marketing team have had a specific approach from the Rio Olympic team. They would like us to sell Change 4 Life to them as part of their Olympic legacy. Although this is still at the initial stages at the current time we do not have products to sell. Better Value for Money can be delivered by looking at this as part of a longer term proposition. Some of this work will be required to support an approach we have had from the Rio Olympic team who would like to use Change 4 Life as part of their Olympic legacy. In addition we will also use these products to support Local Authorities in delivering our campaigns on the ground. This is support that has been requested by a number of our Local Authority partners to enable them to deliver increased participation in the campaigns and support the delivery of PHE priorities. This will lead to more smoking quit attempts as well as supporting more families to eat less. The job requires a unique specific set of skills: Understanding of social marketing and behaviour change specifically the unique nature of the Public Health campaigns; Experience of commercialising/productising marketing products at an international level; Experience of developing a consultancy business plan both short and long term in a new area of work; Ability to identify commercial opportunities The skills for this work are unique and to take advantage of the approach from the Rio Olympics require a quick turn around. Importantly, the Cabinet Office were working with Oxford SM on a related activity regarding monetising government marketing and advised PHE to utilise them in this way. Oxford SM previously worked on our campaigns & have the knowledge of the business and the complexities of commercialisation. Through their work at OxfordSM they have knowledge of designing and delivering new marketing products into the international markets. As we have already tested our Framework suppliers and found that the combined skills are not readily available we believed that the best Value for Money would be to engage with OxfordSM who will provide both the specific expertise in combination and who have a considerable understanding of PHE.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0b4a1e72-adc9-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/71fe72a9-2ffe-4c76-8ad1-db6b3778ed55
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£162,000 £100K-£500K
Lots Value
Not specified
Awards Value
£162,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
18 Nov 20169 years ago
Submission Deadline
16 Oct 2015Expired
Future Notice Date
Not specified
Award Date
15 Oct 201510 years ago
Contract Period
15 Oct 2015 - 15 Oct 2016 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
PUBLIC HEALTH ENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
NW9 5EQ
Post Town
North West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI71 Barnet
Delivery Location
Not specified
Local Authority
Barnet
Electoral Ward
Colindale South
Westminster Constituency
Hendon

Supplier Information

Number of Suppliers
1
Supplier Name

OXFORD SM

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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