Award

Digital Media Buying & Campaign Optimisation

SOUTH STAFFORDSHIRE COLLEGE

This public procurement record has 2 releases in its history.

Award

11 Apr 2025 at 08:48

Award Notice
Tender

31 Jan 2025 at 15:52

Tender Notice
Summary of the contracting process

South Staffordshire College has completed the procurement process for their "Digital Media Buying & Campaign Optimisation" tender, which falls under the industry category of marketing services (CPV 79342000). The buying organisation, based in Penkridge, West Midlands, sought proposals from digital marketing companies to assist in achieving their KPIs through effective media buying and campaign optimisation. The awarded contract, valued at £97,650, was granted to NetNatives Ltd, and will run from 1st September 2025 to 31st August 2026. This procurement process was conducted as an open procedure (below threshold), with the initial tender published on 31st January 2025 and the tender period ending on 28th February 2025.

This tender presents a significant growth opportunity for businesses in the digital marketing sector, particularly those with experience in the education space or similar industries. Companies that can effectively support the college's goals of student recruitment and business engagement for apprenticeships will find this project highly rewarding. SMEs were given consideration in this open procedure, highlighting the College's commitment to working with a diverse range of suppliers. By engaging in such contracts, businesses can not only enhance their portfolio but also establish long-term partnerships within the education sector.

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Notice Information

Notice Title

Digital Media Buying & Campaign Optimisation

Notice Description

South Staffordshire College is seeking proposals from qualified Digital Marketing Companies to provide Digital Media Buying and Campaign Optimisation services. If you have worked with FE colleges or within the education space this would be advantageous. The objective of this proposal is to identify a digital marketing partner who can support South Staffordshire College in achieving our KPIs, through effective Digital Media Buying and Optimisation of Campaigns, to drive student recruitment for our school leaver and adult courses and apprenticeships. In addition to this we want to raise awareness of the College Open Days and encourage pre-bookings. In addition to this we also want to target businesses to encourage them to take on an apprentice. We want the selected provider to work as an extension of our team to support the achievement of KPIs and deliver ROI

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1343eb6f-68b2-4c30-9a6b-4da935ca7e32
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/eb419949-48b7-4cfa-bb82-2c318113a9d3
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
£97,650 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
11 Apr 202510 months ago
Submission Deadline
28 Feb 2025Expired
Future Notice Date
Not specified
Award Date
29 Mar 202511 months ago
Contract Period
31 Aug 2025 - 31 Aug 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOUTH STAFFORDSHIRE COLLEGE
Contact Name
Sharon Spencer-Smith
Contact Email
sharon.spencer-smith@southstaffs.ac.uk
Contact Phone
0300 456 2424

Buyer Location

Locality
PENKRIDGE
Postcode
ST19 5PH
Post Town
Stoke-on-Trent
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG24 Staffordshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
South Staffordshire
Electoral Ward
Penkridge South & Gailey
Westminster Constituency
Stone, Great Wyrley and Penkridge

Supplier Information

Number of Suppliers
1
Supplier Name

NETNATIVES

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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